A Beginner's Guide to American Single Malt Whiskey

A couple years ago, American single malt whiskey had its Bottle Shock moment. Just like the California wines that beat the French in a blind taste test back in 1976, an American single malt trounced the Scotch in the prestigious Best in Glass competition. And if you're not already a fan of the burgeoning genre,… » 12/05/14 5:00pm 12/05/14 5:00pm

We Went to Scotland To See How Real Scotch Is Born

Among connoisseurs, scotch whisky is heralded as a complex delicacy. Listen in on a tasting: You'll swear they're describing an entire dinner entree, not a sip of booze. But scotch distillers need only three ingredients—and a barrel-full of technique—to make that magical elixir, as I learned while touring the… » 7/11/14 5:00pm 7/11/14 5:00pm

This incredibly touching ad is better than most movies

This moving commercial about Bell's whisky does more in two minutes than most movies do in two hours. Give it a try. I went in expecting nothing—I mean, it's a commercial!—and walked away gently holding my heart. It's definitely better than any commercial that aired during the Super Bowl and probably more heartwarming… » 2/08/14 12:33pm 2/08/14 12:33pm

Why Maker's Mark Watering Down Its Whiskey Doesn't Matter One Bit…

This week, ubiquitous middle-shelf bourbon Maker's Mark announced that it would be watering down its whiskey from 90 proof to 84 proof in order to meet demand. Not surprisingly, everybody freaked out. That's dumb. Here's why. » 2/15/13 5:00pm 2/15/13 5:00pm

A Drinking Game You Play with Your iPad

Proof is an elegantly designed web app drinking game for the iPad that encourages you to learn something about alcohol while you're drinking alcohol. But don't think of it as a college frat boy power hour drinking game, instead think fancy man with a glass of scotch drinking experience. » 2/10/12 2:40pm 2/10/12 2:40pm

Japan's Most Expensive Single Malt Is a 50-Year-Old Virgin

If you can even find one of these ultra-limited-edition bottles of single malt whiskey from Suntory Holding, consider yourself lucky. Not many people even have the opportunity to glimpse one and even fewer are able to pony up the nearly $13,000 to buy one. » 11/12/11 1:20am 11/12/11 1:20am

Whisky + Lasers = a Glass Full of Awesome

You know what's great? Really good scotch whisky. You know what's not great? Fake scotch whisky. Worry not. Researchers at St. Andrews University have figured out how to test your whisky's authenticity by shooting it with lasers. Mmm, whisky-lasers... » 10/31/11 9:20pm 10/31/11 9:20pm

Magnetic Tape Clock Beats Hard Drives Hands Down

There are many hard drive clocks, but this is the first time I saw a magnetic tape one. It's prettier than the hard drives, that's for sure. These 7 inches of pure retro joy can be yours for $29. [Etsy] » 12/27/10 11:00pm 12/27/10 11:00pm

Xbox Racing Games To Combat Real-Life Drunk Driving

The country that invented Scotch is paying to have virtual billboards implanted in Need for Speed: Carbon, Project Gotham Racing 4 and other titles, telling 15-to-24-year-olds not to drink and drive. At least not in real cars. It's probably okay for them to drink and drive virtual cars, because all they risk there is… » 12/26/07 10:00am 12/26/07 10:00am