Sometimes a story or idea goes viral because it's too big to be ignored. But more often it's because a single human being passes it along to an audience that's either massive, highly influential, or both. There aren't too many people who can do that.
Lori Dorn, the wife of Laughing Squid's Scott Beale, recently submitted to a backscatter scan at JFK airport. The TSA pulled her aside for a breast patdown, even though she stated she had breast implants in place after her bilateral mastectomy. Of course, that didn't stop them.