You Have to Scuba Dive To Reach Sony's Newest Store 

Some retailers believe that it's important to make their stores easy to find. They'll even pay a premium for space in popular malls or streets with lots of foot traffic. Sony is taking a different approach with its Xperia Aquatech Store, one that definitely does not value convenience and spits on the concept of foot… » 12/05/14 12:40pm 12/05/14 12:40pm

Using Google Street View to Study the Great Barrier Reef

The Catlin Seaview Survey is a Google and University of Queensland project using a nifty underwater camera rig to create a zoomable, 360-degree image of Australia's Great Barrier Reef. Destin from SmarterEveryDay got to hitch a ride with the team that records this sea-floor Street View. You don't want to miss this. » 5/24/14 9:00am 5/24/14 9:00am

Submarine cave video is both stunningly beautiful and terrifying

It's human nature to look up at the stars and wonder what's out there. Becoming an astronaut and going outer space is every kid's dream. But sometimes it's more eye opening to explore what's here. Like in the ocean. Like deep underwater. Like inside alien-looking caves. It's utterly terrifying. » 2/19/14 11:34pm 2/19/14 11:34pm

iDive iPod Case and Speakers Are Waterproof Up to 300 Feet

If you simply can't go anywhere without listening to your iPod, H2O Audio's new iDive 300 system will ensure that the tunes keep coming even as your lifeless body sinks into Davy Jones' locker. Features include a polycarbonate casing that uses a locking cam knob to ensure a watertight seal up to a 300 foot depth, an… » 10/21/08 2:30pm 10/21/08 2:30pm

Kirby Morgan 57 Risky Diving Helmet Is Zissou-Worthy

At $5,900, the Kirby Morgan 57 Diving Helmet is way out of the budget of most scuba diving lovers and Jacques Costeau-wannabes. But don't worry because you don't need one of these underwater wonders unless you want to get down to the pits of hell or dive into biologically contaminated water—like the bottom of a sewage… » 5/14/08 4:15pm 5/14/08 4:15pm