<![CDATA[Gizmodo: shure]]> http://tags.gizmodo.com/assets/base/img/thumbs140x140/gizmodo.com.png <![CDATA[Gizmodo: shure]]> http://gizmodo.com/tag/shure http://gizmodo.com/tag/shure <![CDATA[Travel Gifts For People Who Sleep On Airplanes More Than In Beds]]> There's a certain type of person for whom airports and airplanes cease to be novel, and start to feel like home. This is depressing, on many levels! Which is why these people need gifts. Lots and lots of gifts.

BTW, if you hate the gallery format as much as the Grinch hated Christmas, click here.

A good pair of in-ear phones: It's impossible to overstate how valuable these are. Not only do they sound better than your stock earbuds, they dull the chorus of engine sounds, snores, baby cries and not-as-subtle-as-your-seatmate-thinks beanfarts nearly as well as those Bose noise-canceling phones some airlines hand out in first class. As a bonus, you can sleep comfortably in these. Ultimate Ears MetroFi 170s are nice, clear and bassy for about fifty dollars, while Shure's next-level SE210s can be scrounged for under $100. $50 for the UEs, $90 for the Shures. [Amazon, 2]

An iPod Touch: Yeah, I know, another iPod recommendation. Seriously though, perfect travel gadget: Video and music (and podcasts, sweet podcasts!) are travel must-haves, and games are a massive bonus. But what about apps to keep you busy or productive? White noise machines to put you to sleep? Internet access on the off chance your plane has free Wi-Fi? Look out for better deals come Friday, too. $200 [Apple]

Timbuk2 Commute 2.0: It's a solid gear bag, with more than enough space for a laptop, DSLR, various accessories and a phone or two, and it's TSA compliant, meaning you can leave your laptop halfway inside your bag through airport security for a slightly less terrible experience. Retails for about $100 in size medium, though you can find it for a bit less is you look around. $90 [Zappos]

Some juice: Almost every gadget charges by USB nowadays, a habit that the Duracell Instant Charger will happily oblige. It's most useful as an emergency phone charger, though it'll work for almost anything.

If your traveling giftee is a Man of the World, consider the Kensington International Adapter with USB. Here's the theory: said traveler can plug almost whatever he wants into almost any wall socket, and charge his Duracell portable battery at the same time. MAXIMUM ELECTRICITY! $15 for the Duracell, $30 for the Kensington [Amazon, Target]

A stupid neck donut pillow: Because they're awesome and anybody who says they
aren't hasn't slept on an airline cushion for eight hours. Plus, they're cheap, and you can probably find one at your local Walmart if you don't want to bother with shipping. $13 [Amazon]

Tethering: It's a bit nerdy, and you might he some reservations about fiddling with someone else's phone so much, especially given how sensitive carriers can be to this kind of thing, but if your traveler is aware of the risks, tethering is a wonderful gift. And not just wired or Bluetooth tethering—I'm talking Wi-Fi tethering, MiFi style (and without the extra contract, which would be a terrible gift). It can save money and headaches in hotels or airports with paid Wi-Fi, and it'll be endearingly nerdy. Free! [For iPhone, jailbreak; for Android, rooting; for Palm, homebrew]

Those laptop privacy shields: People will think you're looking at porn if you're using one of these, no matter how nice your suit is. Avoid, unless your traveler actually wants to look at porn. $45 [Amazon]

Methanol cell chargers: They're too expensive to recommend now and it's difficult to explain to the TSA how exactly they aren't a dangerous explosive device, and for that matter, why you just don't carry a normal battery, like a non-scary human? Hmm? These should be easy enough not to buy, since they barely even exist. Still!

Don't forget to recommend your own favorite travel gadgets in comments-include pics and pricing if possible.

All Giz Wants is our annual round-up of favorite gift ideas, including amazing attainable objects and a few far-out fantasies. We'll be popping guides catered to different interests several times per day for the next week, so keep checking back.

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<![CDATA[Shure Sound Isolating SE115m+ Headset For The iPhone Has 3 Buttons To Rule Them All]]> Shure has updated their SE115 with an a "m" and a "+" that delivers a built-in mic and 3-button remote for iPhone/iPod users.

The 3-button remote can be used to easily control music and video playback, adjust volume, record voice memos and answer or end calls. The original Shure SE115 headset had a great reputation, so this should be a welcome upgrade for iPhone users. Expect to see the Shure SE115m+ headset on store shelves by the end of the month for $120. [Pitch Engine]

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<![CDATA[Giz Explains: Why You Can't Get Decent Earphones for Less Than $100]]> Crappy earbuds are killing music. It's true. The problem is that good earbuds, like speakers, aren't cheap.

We're gonna be talking in-ear earbuds—canalphones, really, or in-ear monitors, if you're snooty—since all the good stuff goes deep into your precious earholes. We aren't talking about headphones because great headphones aren't the most discreet things around—can't defeat physics, children. Unless you derive some sick pleasure from jogging with a pair of giant cans bolted to your head, earbuds are the way to go.

It's All About the Drivers—No, Not Those Kind

Whether you're talking about headphones or earbuds, they work a lot like loudspeakers, just miniaturized. The key element in both are drivers, though earphone drivers are a lot smaller, and do a lot less work to make the same music.

There are two main types of drivers: The a dynamic driver works just like a traditional one in big ol' speaker. The benefit of the dynamic driver is that it produces a nice bass response, though it can be hard to miniaturize.

A balanced armature driver is pretty common in serious in-ear monitors, since it's easy to shrink down. Originally found in hearing aids, it houses a magnetic armature that moves when an electric current runs through the coil, putting pressure on the diaphragm, creating sound. It can be, and often is, paired with a dynamic driver.

Most earbuds just have the one driver, though more and more have multiple drivers. That costs more 'cause it's harder to cram more than one into a tiny casing meant to rest gravity-free in your ear. With multiple drivers also comes a "crossover network," circuitry meant to divide music into different frequencies and route them to the appropriate drivers, an additional payload to stuff into that tight space. Once all that is crammed in, however, multi-driver earbuds typically sound better than single-driver ones, because the woofer, tweeter and mid-range horn are more innately equipped to handle their own domains of sound—from boomy bass to sizzly treble.

Among the least expensive multiple-driver earbuds are Apple's fancier $80 in-ear earbuds, which use two drivers, a tweeter for highs, and another for everything else. It gets more expensive as you creep up. Shure's three-driver SE530 lists for $500 (but can be found for much less). Ultimate Ears' UE-11 Pro, which will run you a ridiculous $1150, come with a correspondingly ridiculous four drivers. That's one for mid-range and one for highs and two for bass.

Some companies opt for a single driver because they think it's better, since there aren't complications with crossover networks, trying to get all the drivers to work together to produce seamless sound. On the other hand, with a single driver, you're asking one driver to do everything: highs, lows and mid-range, says Stereophile senior contributing editor Michael Fremer Fremer. (Yes, that Michael Fremer.) That's why , FutureSonics, for instance, makers of pro monitoring gear, charges so much for their single-driver earbuds. "A really good single-driver can sound really good," says Fremer.

What It's Made Of, How It's Made

Besides more drivers, what you get in pricier earbuds is (surprise, surprise) better materials, finer build quality and a more focused design. Michael Johns, headphones manager for Shure—known for earbuds with MSRP ranging from $100 to $500 but rarely double digits—told me that most of the really cheap ($20) headphones on the market are basically rebranded crap from no-name factories, and that when you buy those with suggested retail pricing between $50 and $100, you're mostly paying for style, not sound. The top-tier brands, of which there are many, tend to design and engineer their own headphones. The expense of that is, unfortunately, passed on to you.

The cost of raw ingredients is also passed to you—the cable material, the magnet behind the diaphragm, the diaphragm material itself, the overall quality of the driver, and the enclosure. (Again, all of the stuff that jacks up the price of higher quality loudspeakers too.) None of that stuff, when it's well made, is cheap. Fremer says, for instance, that better headphones actually use stronger magnets than cheaper headphones. As you might guess, the more powerful the magnet, the higher the cost.

The Fit

With legit in-ear buds, fit matters a lot, because the seal is critical. Not only does a good seal mean less ambient noise infiltrates your ears—allowing you to keep your volume low while still catching the full dynamic range—but an airtight seal is how you get decent bass response. And you want something shoved deep down inside your ear to be comfortable, as well as fit, so there's a lot of different kinds of tips earbud makers have come up with. Besides the standard rubber bulb, there's squishy foam, and the Christmas tree-lookin' triple-flange sleeves. What works best often comes down to your own ears and personal preference, which is why better earbuds come with a ton of tips.

What Do I Buy?

So, uh, what's the sweet spot price for great headphones? If Shure and Fremer had their way, everybody would spend upwards of $200 on their earbuds, but if you twist their arm, they'll agree that $100 is where buds start getting decent. The real trick, according to Fremer, is just getting people to "spend that first hundred bucks."

The law of diminishing returns tends to kick in above that point: The difference between $300 set of buds and a $400 pair is nowhere near the jump from $20 to $100. Even smaller is the difference in models between generations. The best value on the market might be a previous-gen version of Shure's 500 series buds at a cut rate ($290), but if you can find $100 earbuds for 70 bucks, it's even better.

Interestingly, Fremer says what you're looking for in great earbuds is "a relatively flat frequency response so no frequency is accentuated above another," so "the product that sounds the best is usually the one that impresses you the least at first." Buds that tout big bass, for instance, don't actually have better bass, just more of it. (You can always adjust the EQ if you want more bass.)

Whatever you do, for Christ's sake—and yours—ditch the iPod earbuds.

Still something you wanna know? Send questions about buds, tips or hot waitresses who deserve big tips to tips@gizmodo.com, with "Giz Explains" in the subject line.

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<![CDATA[Shure SRH Over-the-Ear Headphones for People Who Don't Like Brain Tickling]]> I've tried in-ear headphones and I just can't stand them. That's why I walk around like an 80s DJ nowadays, with big over-the-ear muffs and Rick James t-shirt. That's why Shure wasn't on my list of potential headphones until today.

Shure has always been famous for their in-ear headphones, which to me feel like they are tickling my brain. Their new SRH line has three models. The ones above these lines are the top of the line $250 SRH840. According to Shure, they have 40mm neodymium dynamic drivers and are optimized "for studio recording and critical listening" with 102dB/mW sensitivity and 5 Hz - 25 kHz frequency range.

The $125 Shure SRH240 also has 40mm drivers, 105 dB sensitivity (1kHz), and a 10 Hz - 22 kHz frequency range. The bottom model—the $75 SRH240 only has a 20 Hz - 20 kHz range. [Shure via MacWorld]

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<![CDATA[From the Archives: Our Cut-the-Crap Earphone Battlemodo]]> You probably know that your stock earbuds are doing a disservice to you and your music, but choosing an in-ear headphone upgrade from the indistinguishable masses can seem impossible. So we did it for you.

We're resurrecting this piece in honor of Listening Test, and although we did our testing in November of last year (and a lot has happened since then), the results have held up well. That is, except for one huge exception: The SE115, heir to the legacy of the SE110, has acceded the throne, replacing the SE110 as prince of the sub-$150 earphones and overall king, and inviting a lazy, inconsistent royalty metaphor from one Gizmodo writer.

Listening Test: It's music tech week at Gizmodo.

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<![CDATA[Shure SE115 In-Ear Headphones Review: The New Top Buds]]> Shure's SE110 earbuds emerged victorious in last summer's in-ear headphone battlemodo, delivering great sound quality and value. Now the new, improved SE115s have arrived, promising superior bass handling over its predecessor. Do they meet expectations?

Yes. The SE115's bass driver is so improved, I actually don't want to go back to my SE110s. The SE115s provide a clean resonance in your ears that was previously missing, but not at the cost of overall clarity. Shure says the magic lies in their second-gen Dynamic Microspeaker, previously found in the larger-bodied E2c model, finally shrunken down to fit in earbuds this small.

To test, I went with two songs: Charles Mingus' "Solo Dancer," because it makes use of a subtle, melodic bass in the background and The Bug's "Poison Dart," because it's one of the more in-your-face, bass-heavy tracks to come out in the last five years.

The SE115s outperformed the SE110s in both instances, able to put that extra rumble in your head without losing the nimbleness and the dexterity of the music. Mingus' beefy double bass, in particular, took on new life with the SE115s stuck in my ears—going from a complementary noise, to an instrument demanding to be heard. For the upper register, there's really not much distinction at all, on those tracks and on others with less basso profundo, such as The Beach Boys' "Caroline No." Whether or not you want more low-end will may come down to personal preference, but this is a natural augmentation. Think of it this way: The fuller sounding SE115 simply does a good job demonstrating what's missing from the SE110.

On the technical side, the SE115 has a slightly better frequency response range. I used 20-20000 Hz and 20-200 Hz WAV files to listen for differences between the two sets. I noticed the SE115s rumbled longer on the low end and even squealed at a little higher pitch than the SE110s, but in that upper register, it's probably nitpicking to draw any significant difference.

Externally, these new SE115s share the exact same body and ear cushion options as the SE110s so the comfort factor is identical. The black pair has gold logos instead of silver, and if you're more daring, they also come in red, blue and pink. They both have the same breakaway cable, so you can add the original cellphone-mic extension if you so choose. The lightweight and foam-covered, in-canal drivers have never been a problem for me, but again, it all comes down to personal preference. In any case, at $100, I can't help but champion the SE115s as the best relatively affordable headphones at the moment. [Shure's Product Page with MSRP—shop around for the $100 price]

(Frequency Sweep WAV files are from burninwave.com)

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<![CDATA[Shuffle-Compatible Headphones Trickle In From Etymotics, Klipsch, Monster and Scoche]]> We're just starting to get word on Shuffle VoiceOver-friendly headphones coming from third-party manufacturers. In addition to the news we've already seen from Scosche, there's a $100 pair from Klipsch, and we're being told that there will be more announced from Monster and Etymotics shortly, if not already. Shure confirmed to us that it does not have a Shuffle-ready headset or any kind of adapter. Stay tuned for details, but that's the tally right now.

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<![CDATA[Shure SE115 Low-End Headphone Update Adds More... Low End]]> Shure's affordable SE110 headphones may be celebrated, but they decided to improve the design anyway. The SE115 adds bass without crowding out mids and highs, and—apparently by popular demand—comes in four colors.

The SE110 uses something called a balanced armiture driver, easy to shrink down so customers don't stretch your ear canal just because they like their damn music. Trouble was, some people didn't think there was enough bass there. When the guys went to build the SE115, the technology was finally available to shrink down the more traditional—and bass happy—dynamic driver. This is what the old E2 model had, but those were big and for some reason couldn't use the same foam ear padding; the new dynamic driver, using neodymium magnets, a fancy new voice-coil winding system and a new diaphragm material, could be fit inside earbuds that look just like the SE110, and be given the same comfortable padding.

Audiophiles will still want to go up the ladder. Shure says that the armiture-equipped SE210 will still have a more balanced "flat" frequency response, while the SE115 will be admittedly more "fun." Perhaps to emphasize this, in addition to austere black, the buds will come in red, blue and pink. (You know, nothing says "I like to party" like hot pink sound-isolating earphones.)

As a fan of the SE110, I'm surprised to hear that something I thought was nearly perfect is only getting better. I have yet to try them, of course, but I look forward to it, and so should many of you. Shure says the SE115 will go for around $100 on the nose, without a lot of discounting at first. But for people who don't care a whole lot about the extra low-end boost, the SE110 sells for $90 or so now, but will stay on the market for the time being, and could very well start selling for even less. [Shure]

Shure Blends Brilliant Sound and Color with New SE115 Sound Isolating Earphones

LAS VEGAS, NV; SAN FRANCISCO, CA; and NILES, IL, January 6, 2009 – At the Consumer Electronics Show and Macworld Conference and Expo, Shure Incorporated today unveiled the SE115, the newest, most affordable, and most colorful member of the Company’s acclaimed family of Sound Isolating™ Earphones. The SE115 arrives in four vivid hues – Blue, Pink, Black, and Red – and at a $99 price point. Already a likely icon for its aesthetics and affordability, this newest earphone, like the Company’s other SE models (SE210, SE310, SE420, and SE530), is most remarkable for how it reproduces sound.

During the past five years, Shure has delivered a personal listening experience unlike any other, making the brand synonymous with exceptional sound quality. While many have tried, none have been able to achieve the same combination of reliability, comfort, portability, style, and audio performance without compromising one requisite for another. Now, with the SE115, creative Shure engineers have achieved a new breakthrough and fit a dynamic driver capable of delivering incredibly rich bass into the sleek, compact form factor once only attainable with a smaller driver.

“There’s no doubt about it – for decades, Shure has set the standard for superior audio and unparalleled design,” said Mark Karnes, Executive Director, Global Marketing, Shure. “Now, as MP3 players, smartphones, portable gaming systems, and laptops break new ground in functionality and style, our engineers have blasted even bigger sound into a smaller and more beautiful package than ever before.”

Additional SE115 features include:

• Superior Sound Quality: The Second Generation Dynamic MicroSpeaker delivers detailed, warm sound with enhanced bass.
• Color and Style: Blue, Pink, Black, and Red create a personal fashion statement for any user.
• Isolation from Background Noise: Unique Sound Isolating technology prevents outside noise from interfering with the user’s listening experience.
• Superior Comfort and Flexibility: The included Shure fit kit provides interchangeable earphone fit and cable options that deliver unmatched personal customization.

Pricing and Availability

At a $99.99 retail [$119.99 MSRP], the SE115 Sound Isolating Earphones will be available to consumers in spring 2009 and will carry a two-year limited warranty. The SE115 and all Shure Sound Isolating Earphones and inline accessories can be purchased online at www.shure.com, as well as at select retail partners. Check www.shure.com for a complete list of Authorized Dealers.

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<![CDATA[Shure Hits Home Recording with First USB Mics PG27USB and PG42USB and X2u Mic Adapter]]> Anybody who has ever recorded in studio or garage knows that "Shure" spells "microphone." This year, they finally get into the USB mic action with PG27USB and PG42USB, plus the X2u USB mic adapter.

So many people already own the Shure SM57 and SM58 condenser dynamic mics that it made sense for Shure to create the X2u, a $130 adapter that would let people easily use them with their amateur home recording rigs. This isn't about ProTools, which requires its own proprietary I/O. It's for people using GarageBand and other cheapie programs, who just want some way to ease in their vocals and acoustic instruments. It's plug-and-play compatible as an audio input, so it just works. It is bus-powered for easy one-cable connectivity, yet it's got an integrated pre-amp with phantom power, so you won't have to worry about not having enough juice going in. There's a headphone jack on the box, along with a monitor-mix playback dial, for easy latency-free tracking and monitoring.
Supposing you don't have a Shure mic just lying around—Shure built two new microphones—the company's first foray into USB mics—integrating essentially the same circuitry as the X2u. The $200 PG27USB is the multi-purpose mic, with a 20 dB pad for dropping the input level for stuff like drum recording. You can record whatever you want with it, but if you want to focus on voice, the better bet is the $250 PG42USB. It is tuned for singing and voice work, and it has a low-cut switch that drops anything south of 120Hz, meaning any environmental sounds that couldn't possibly come from human vocal chords.

There are a lot of home recording products out there, and a number of USB mics, but to see Shure getting involved, especially aiming product at a lower-price-range amateur-level audience, well, that's pretty damn sweet. Almost makes me want to get the band back together. [Shure]

Shure Unveils New USB Microphones and USB Signal Adapter for Seamless Computer Recording
New Products Connect Personal Recording Enthusiasts With Professional Quality Audio

LAS VEGAS, NV; SAN FRANCISCO, CA; and NILES, IL, January 6, 2009 – At the Consumer Electronics Show and Macworld Conference and Expo, Shure Incorporated extended the Company’s legacy of world class microphones to the digital recording market, unveiling three new products – the PG27USB and PG42USB Side Address Condenser Microphones and the X2u XLR-to-USB Signal Adapter (XLR is the standard electrical connector for microphones). In recent years, consumers have taken recording into their own hands, creating an explosion of user-generated content. Now, the overwhelming number of low cost options for digital media production means that anyone with a computer and a microphone is a potential recording star, and the demand for tools that enable and encourage personal creativity is surging.

“Shure has catered to the high-fidelity audio cravings of consumers since the introduction of its first stereo phonograph cartridge 50 years ago,” said Mark Karnes, Shure’s Executive Director of Global Marketing. “Back then, we were just listening to music. Today, most of us are not only taking our music with us, we’re also actively involved in creating and recording sound.”

“Given the broad appeal of our new digital recording products, we chose the biggest consumer electronics stages in the country – the Consumer Electronics Show and Macworld – to introduce our highly anticipated answer to the question ‘How can I replicate professional quality audio recording with my computer?’ Our new digital recording microphones and adapter connect seamlessly for personal recording and produce rock star-caliber sound worthy of bearing the Shure name,” continued Karnes.

Shure’s iconic microphones have been used by everyone from Elvis Presley to FDR, and they are still the equipment of choice when high quality sound can’t be sacrificed – such as in Grammy-winning performances and professional broadcasting arenas. Today, Shure is for the first time bringing its legendary microphones to every level of performer and recording enthusiast, including the new breed of aspiring audio enthusiasts that’s proliferating as digital recording takes hold. These content creators need three key factors to produce accurate and high-quality recordings: superior equipment to translate sound; the ability to hear themselves (monitoring); and the ability to accurately adjust monitoring mix. Shure delivers all three capabilities with the new PG27USB and PG42USB microphones and X2u Adapter.

PG27USB and PG42USB Side Address Condenser Microphones

The PG27USB and PG42USB microphones connect professional-caliber Shure microphones to any USB computer port with “Plug and Play” performance. Excellent tools for multi-track recording, the cardioid condenser microphones feature built-in headphone monitoring with zero latency and monitor mix control, enabling users to instantly hear what they’re recording through headphones and make adjustments on-the-go. Both microphones are durable enough for everyday use and practice, but sophisticated enough for advanced recording by the most discerning artists.

The key difference between the PG27USB and PG42USB microphones is the application for which they were designed:

• The PG27USB features a flat, neutral frequency response for natural reproduction of a wide variety of instrument and vocal sound sources.
• The PG42USB was specifically engineered to reproduce the subtle nuances of lead vocals. The large diaphragm allows for higher sensitivity to clearly reproduce refined performances. The low-cut filter and external shock-mount further optimize performance for vocals.

Other unique features of the PG27USB and PG42USB include:

• Large diaphragm capsule: Provides wider dynamic range, clear highs, and strong lows.
• USB “Plug and Play” Connectivity: Allows the convenience of digital recording, anywhere your computer goes.
• Integrated pre-amp with Microphone Gain Control: Allows control of input signal strength.
• Zero Latency Monitoring: For real-time playback and multi-tracking without disorientation.
• Headphone Jack: For monitoring with 1/8” connectivity.
• Monitor Mix Control: For blending microphone and playback audio.

X2u XLR-to-USB Signal Adapter

The Shure X2u Adapter is a modular accessory that connects any XLR microphone to a computer to create better-than-CD quality recordings. As home recording flourishes, the X2u redefines what amateur musicians and podcasters can do in their homes and on the go. The X2u mimics the sleek, beautiful design of Shure’s iconic SM57 and SM58 microphones and can be used unobtrusively for live and in-studio recording. The X2u’s unique features include:

• USB “Plug and Play” Connectivity: Allows the convenience of digital recording, anywhere your computer can go (compatible with Windows Vista, XP, 2000, and Mac OS X 10.1 or later).
• Integrated pre-amp with Microphone Gain Control: Allows control of input signal strength.
• Zero Latency Monitoring: Enables real-time playback and facilitates multi-tracking without disorientation.
• Headphone Jack: For monitoring with standard 1/8” connectivity.
• Monitor Mix Control: For blending microphone and playback audio.
• Phantom Power: For use with condenser microphones.

Pricing and Availability

• X2u Adapter: $129.00 retail [$154.00 MSRP]
• PG27USB: $199.00 retail [$238.00 MSRP]
• PG42USB: $249.00 retail [$298.00 MSRP]

Shure’s PG27USB and PG42USB Side Address Condenser Microphones and X2u Signal Adapter will be available to consumers in spring 2009 and will carry a two-year limited warranty. The products can be purchased at select retail partners and the X2u will also be available at www.shure.com. Check www.shure.com for a complete list of Authorized Dealers.

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<![CDATA[5 Gadgets You Can't Skimp On (And How to Save Money Buying Them)]]>

The Financiapocalypse can't stop Christmas, but it can sure as hell suck some of the joy out of it. At the very least, it's probably making you reconsider just how much you wanna spend on toys for yourself and others this holiday season. You're probably looking to cut corners here and there, on dollar-store Christmas lights, iPod knockoffs and the like. That's all fine and dandy, but we've made a list of things you can't afford to cheap out on, because doing so will bite you in the ass later. Still, since we like you, we're also sharing how to save a bit of money in the process, so the whole not-cheaping-out thing doesn't hurt as much.

Graphics Cards

When you're configuring a laptop online, you get a ton of options unless it's a Mac (ooooo burn). Anyway, the popular wisdom is that juicing the processor is always the best way to allocate your dollars to boost performance, since more megahertz is more betterer, right? Wrong. Take this Dell Studio configuration here. Spending $75 on the discrete ATI Mobility Radeon is a way better buy than $50 200MHz upgrade to the processor.

The performance difference those couple hundred megahertz buys you is negligible, while a discrete graphics card from ATI or Nvidia will deliver serious performance benefits over Intel's integrated graphics crap. This is especially true if you do even light 3D gaming, HD video playback or anything else mildly graphically intensive like running Vista's Aero interface (oooo another burn). Also, if you plan to keep a laptop for more than two years, buying the graphics card makes it more future-proof, since Windows 7—and many resource-intensive apps—will grab hold of graphics cards for extra computing muscle, too.

Memory

Memory (aka RAM) is another place to sock your computing dollars instead of blindly bumping up the megahertz. Adding RAM almost always gives your computer a more noticeable performance boost for the same price (especially if you're going from like 1GB to 3GB), allowing you to multitask more and run crazier programs without dragging your computer down. And really, you shouldn't even try to run Windows Vista on anything less than 2GB. (If you can get 4GB and run Vista 64-bit, that's really magical.)

There is a trick to this, however. You don't buy the extra RAM as part of the computer configuration process, since your computer maker of choice will charge you by the arse-hairs for it. Instead, if you're comfortable doing an at-home installation, buy a laptop with the lowest amount of RAM, then buy it separately from Newegg, who even has a helpful tool to pick the right RAM that won't blow up your computer. Crunch the numbers first, of course, but chances are, in big RAM jumps, you will save money.

Another memory tip for those taking the not-as-hard-as-it-sounds cost-cutting step of building their own desktop PC: DDR2 memory is significantly cheaper than DDR3 memory ($60 vs. $120), and at equivalent speeds, the performance difference isn't very noticeable. Your best bet—following our not-skimping guidelines—is to get twice as much DDR2 memory for the same price.

Camera Lenses

The secret about DSLRs that Nikon and Canon don't wanna tell you in the middle of their arms race is that what really matters is the glass—the lens. A Canon 20D—or hell, an XT—with an awesome lens will take better pictures than a 40D with a crummy lens every single time. Besides, if you really want to maximize your DSLR's potential, you're going to need to expand beyond the kit lens that came in the box. It's literally like getting new glasses after a decade of avoiding the eye doctor. Unfortunately, like glasses, camera lenses are one of those things where price really does tend to be commensurate with quality. Don't expect fire sales.

Don't go crappy, instead go used. A used or refurbished lens is always cheaper than a brand new one. Of course, you should always buy from a reputable retailer with a good warranty and return policy, in case there's something wonky with it. (That applies for new lenses too, really.) Here's a list of places to buy used Canon glass. With older lenses, there might be a few caveats like the lack of autofocus, but as Charlie at Gadget Lab notes in his account of using some more "antique" Nikon glass, the experience with those limitations can actually be rewarding, and help you learn about more photography in the process. (And isn't learning why you got a DSLR in the first place?)

If the used route frightens you, another approach is to go with a cheaper camera, and spend the extra money on quality glass. And guess what? Just because a new camera model pops out every six to nine months, it doesn't magically make the older models take less excellent pictures.

Portable GPS Navigation Devices

What? The GPS navigation in your phone isn't enough? Okay, it probably isn't if you actually get behind a wheel to go places. There are lots of GPS navigation devices, and some of them look pretty good for pretty cheap. We're gonna get real specific with our advice here: Get a Garmin Nuvi. Every. Time.

We've road-tested pretty much every navigation device out there, from the smartest cellular connected machines to the dumbest WinCE systems falling off the truck from China, and time and again, we come back to the Nuvi. That's not to say you have to spend $200 more on a navigator. Maybe you could track down last year's top models that are now on sale. The maps wouldn't have changed that much in 12 months. Regardless, even if the Garmin is $25 or $50 more than the TomTom or Magellan on the shelf next to it, get the Garmin. The product will last longer and be more simple to use, resulting in your happiness and the happiness of the people stuck in the car with you. It's worth the extra scratch.

Headphones

Like liquor, strippers and accountants, when it comes to headphones, you get what you pay for. In this dimension there's no such thing as good $2 headphones. You might tolerate them because you know don't any better (or you are simply a knowing masochist) but I guarantee you, they sound like the Tin Man's rusty ass.

You may recall that our amazing, extensive no-BS headphones battlemodo breaks down the best and the worst in every price category worth considering, and is a great place to start. The trend of the piece, you might notice, is that you can't go wrong with Shures, which don't cost as much as some audiophile earphones, but generally have list prices starting at $100. Good news, my favorites for the money, Shure's E2c sound-isolating headphones, now can be had for $60 easy, or as low as $40 on sale. Some people prefer those to their current replacement the SE110 (the E2c's are slightly bassier), that list for $100 but sell for $75 at Amazon at the moment. I know that a few editors at Gizmodo prefer the SE110s, but either way, the "hundred dollar" headphones stomp the cheap-skate models.

That's the real point: The extra $40 for a good pair of headphones delivers such a fantastical world of difference—especially to those commuters and workout buffs who spend a decent amount of time wearing them—that it is very much worth the extra cash. The only "catch" is that you will finally hear how bad your MP3s sound if you ripped them at a super-low bitrate. MP3s under 192Kbps might need to be re-ripped, since you will hear actually, at long last, hear the compression.

Your Turn

Alright, that's five from us. Surely you guys have got advice on other gear and accessories you should never skimp on. If so, though, you better be prepared to share ways to buy them cheaper than list price. Retail is for suckers! Come on, let's hear from you in the comments.

More Advice for the Black Friday Fray:
• The aforementioned Ultimate Survival Guide.
5 Gadgets You Can't Skimp On (And How to Save Money Buying Them)
Best of Black Friday Deals Complete Roundup">All the best deals in one place
• Plus these late breaking ones from Cupertino: Apple Black Friday Deals Include Some Decent Third-Party Discounts
• Warnings: 7 Crappy Black Friday "Deals" That Aren't Really
How To Choose an HDTV on Black Friday (or Any Day)
How to set up that new HDTV you just got.

Photochop Contest:
Brutally Honest Black Friday Ads Showcase Retailers on the Brink

Why You Might Want to Avoid Shopping on Black Friday, altogether:
10 Reasons We're Doomed: Black Friday Edition
WalMart Worker Trampled to Death by Deal-Crazed Black Friday Shoppers

[Complete Black Friday Gadget Coverage at Giz]

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<![CDATA[Monster Turbine In-Ear Headphones Impressions (High Quality, Decent Price)]]> Monster just announced their first ear buds, the Turbine "In-Ear Speakers", a followup to the Beats By Dre cans, and they are quite nice for the $150 price tag. I tried them on for a few hours, and so far I've been impressed with the clean, deep bass and crisp, clear mids and highs. In fact, I'd be willing to put them up against the Shure SE110s or similar headphones when it comes to sound quality.

They're also the loudest pair of ear buds I've come across, blasting my iPhone and laptop to volumes I didn't know existed, without ever getting noisy.

The worst thing about the Turbines was discovering how crappy most of my MP3 files really sound. Songs purchased from iTunes or ripped from CD were fine, I was able to pick out each instrument and hear things I normally couldn't with lesser headphones, but files I've obtained with less reliable quality sounded like absolute garbage—the mix was all wrong, and the noise almost gave me a headache.

They're missing a microphone/toggle switch, which we expect by now in headphones of this caliber, and that's a little disappointing. On the plus side, they generously come with five sets of tips so there is definitely a size that will fit your ears. The Turbines are a nice entry into the in-ear headphone arena by Monster, and fantastic sound quality for the price—just make sure your music lives up to their high standards. [Monster]

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<![CDATA[Shure Rolls Out Cheaper SE102MPA Phone Headset, Bundles Free Music Phone Adapter With Full SE Line]]> As you know from our recent Battlemodos, we love Shure's SE line of in-ear headphones, especially when paired with the Music Phone Adapter that gives you a microphone and control button for your iPhone. Previously, the MPA was a $50 add-on and the cheapest phones you could get it with were the $120 SE110s, but the new SE102MPA set adds the SE line's modular design to the low-end (but still great) SLC2 phones from Shure's "Pro" category and adds an iPhone adapter for $100, total. And on top of that, they've bundled the MPA with the whole modular SE line for even more deals.

The prices of the MPA bundles now match the current retail prices for just the headphones on Shure's site, so you'll save around $50 across the board. Pair that with the company's top-notch service and warranties (they'll replace your phones via FedEx for just about any failure for a period of 2 years after purchase), and you've got a solid deal all around.

SE102MPA: $99.99 retail price; $119.99 MSRP
SE110MPA: $129.99 retail price; $154.99 MSRP
SE210MPA: $179.99 retail price; $214.99 MSRP
SE310MPA: $279.99 retail price; $334.99 MSRP
SE420MPA: $379.99 retail price; $429.99 MSRP
SE530MPA: $469.99 retail price; $519.99 MSRP

Shure Introduces SE102MPA Sound Isolating™ Stereo Headset

New $99 Bundled Music + Mobile Accessory Turns "Everyday Audiophile"
into "Everyday Superuser"

NILES, IL, September 2, 2008 – Shure Incorporated today unveiled the
$99.99 SE102MPA Sound Isolating™ Stereo Headset, a new entry-level
accessory that brings a premium audio and communication experience to
price-conscious iPhone and smartphone owners. It offers Shure's newest
SE earphone model bundled with the company's wildly popular Music
Phone Adapter (MPA).

When the iPhone launched in June 2007, Shure was there to deliver.
The company brought its 80-year professional audio legacy to iPhone
enthusiasts everywhere with the MPA, one of the first premium
accessories to seamlessly marry listening and communicating. Now,
with a better-than-ever iPhone and host of new multi-function devices
exploding onto the scene, Shure is innovating once again with an
entire line of do-it-all bundled accessories that maximize converged
device performance for every level of user.

According to the CEA/GfK Worldwide Consumer Electronics Sales &
Forecast, global sales of mobile phones and smartphones were $156
billion in 2007 (1.09 billion units) and are expected to reach $178
billion in 2008 (more than 1.2 billion units). With Apple paving the
way, it's clear that the promise of convergence is unfolding.
Multi-function devices no longer have to sacrifice performance in one
area to achieve it in another, and as a result, new buyers are
investing in converged devices and in the accessories that maximize
device performance. After witnessing the phenomenal success of its
MPA, Shure anticipated growing demand for bundled products that would
offer consumers their favorite Shure earphone models packaged with an
MPA. With the SE Sound Isolating™ Stereo Mobile Headsets, Shure
enthusiasts at every level can enjoy a premium listening and
communication experience no matter when and how they're using their
converged devices.

"Smartphones are the new 'it' devices because users no longer have to
abandon who they are to benefit from smartphone technology," said Mark
Karnes, Executive Director, Global Marketing, Shure. "With Apple
offering the first true medium, audiences from casual users to
musicphiles, moviephiles and constantly-connected business users can
get it all from one device. They want the same from accessories — one
high-performance, bundled accessory that maximizes everything their
device offers — and this is exactly what Shure is delivering with its
new bundled headset line."

The SE102MPA Sound Isolating Stereo Headset

Designed for iPhone owners in search of a seamless music plus mobile
experience at an affordable price, the SE102MPA delivers premium sound
and one-touch call answering. Interchangeable Sound Isolating™
Sleeves and an inline microphone guarantee clear communication, even
in noisy environments. A unique cable design allows the user to
remove the MPA for additional versatility and convenience.

Additional SE102MPA features

Dynamic MicroSpeakers: Professional-grade Dynamic MicroSpeakers bring
premium, rock star sound quality to the "everyday audiophile."
Low-profile VoicePort™ Microphone: Tuned to enhance intelligibility
regardless of background noise, this professional grade Shure
microphone uses VoicePort technology to provide superior sound quality
and ensure that callers hear each other clearly even in noisy
environments.

Modular Cable Design: Shure is now extending the modularity concept it
pioneered with its SE models to its SE Sound Isolating Stereo Mobile
Headsets. An interchangeable cable provides unmatched flexibility and
boundless options for consumers to personalize their converged
devices.

Sound Isolating Sleeves: Shure signature Sound Isolating Sleeves
prevent outside noise from interfering with a consumer's audio
experience and block more background noise than active noise
cancellation technology. Interchangeable earphone fit options deliver
unparalleled personal customization and comfort.
Carrying Pouch/Included Accessories: The SE102MPA is packaged with a
zipper-less drawstring pouch and three pairs of soft flex sleeves (S,
M, L).

Shure SE Sound Isolating Stereo Mobile Headsets (SE110MPA, SE210MPA,
SE310MPA, SE420MPA, SE530MPA)

In addition to the SE102MPA, Shure is also introducing several other
SE Sound Isolating Stereo Mobile Headsets: the SE110MPA, SE210MPA,
SE310MPA, SE420MPA and SE530MPA, a new headset family that offers
Shure's acclaimed SE earphone models bundled with the MPA.

These new products combine all of consumers' favorite attributes of
Shure SE models – including superior audio quality, beautiful design,
modular capabilities, comfort and portability – with the convenience
of a detachable stereo mobile headset. The bundled models will
include all accessories currently packaged with existing Shure SE
models. The SE110MPA, SE210MPA, SE310MPA, SE420MPA and SE530MPA also
include a 3-foot extension cable for users who prefer to remove the
MPA.

Pricing and Availability

SE102MPA: $99.99 retail price; $119.99 MSRP
SE110MPA: $129.99 retail price; $154.99 MSRP
SE210MPA: $179.99 retail price; $214.99 MSRP
SE310MPA: $279.99 retail price; $334.99 MSRP
SE420MPA: $379.99 retail price; $429.99 MSRP
SE530MPA: $469.99 retail price; $519.99 MSRP

Shure SE Sound Isolating Stereo Mobile Headsets will begin to be
available to consumers in September 2008 and will carry a two-year
limited warranty. All Shure Sound Isolating™ Earphones, headsets and
inline accessories may be purchased online at www.shure.com, as well
as at select retail partners. Check www.shure.com for a complete list
of Authorized Dealers.

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<![CDATA[Cut-the-Crap iPhone Headset Battlemodo]]> Whether you love or hate your iPhone, you'll get tired of holding that big sticky piece of glass next to your face eventually. Want have a talk while you work or exercise? Need hands-free calling behind the wheel? Do you just have lazy, withered arms? Chances are you need a headset. Though the famed white earbuds are good enough for some, why settle for them just because they just happen to come free, and with an embedded mic? Other companies want a piece of that iPhone action, and have headsets that fit and sound a lot better. "Oh, but fair and wise Gizmodo, which headsets hath you divined for my unworthy purchase?" you might ask. Look no further. Well, no further than after the jump. (And by the way, this review is actually useful for any phone with a 3.5mm mic-and-stereo jack.)

A few notes on testing and results: As with the earphone Battlemodo, my testing methods were not scientific but practical: The audio test was a sonically diverse playlist of reasonable bitrate MP3s, the isolation test was a ride on a San Francisco city bus followed by white noise on a home stereo, and the mic testing was done by, well, making a few calls.

Each headset gets its own conclusion, including a summary of the circumstances for which the set is best suited. One with fantastic sound might cut off the noises of traffic, making it useless for biking. Another might be great for running, but not pick up nuanced tones of your obsessively ripped lossless audio collection. Apple's own headset serves as a baseline—it doesn't have its own section, but it is referred to where appropriate. At the $70 mark and above, it tends to be outclassed. Because of the varying needs of headset users, there's no one Battlemodo champion, but some are definitely better than others. Here are the results:

Altec Lansing Earclip-S - $40
One of two earclip-style headsets we tested, these earphones don't offer much over the standard headset besides a secure fit. Music playback is as clear as on Apple's buds, but without any of the bass. They're not very attractive and feel cheap and flimsy. The sticky rubber sheathing can sort of grab your hair, if you're bushy around the ears, though it does help the clips stay put. There are two controllers, one on the mic and one down the wire for with volume and mic shutoff. The volume controller is sensitive and gets inadvertently adjusted pretty often, and the call/play button can be hard to find in a hurry. The mic added an annoying static sound to voices.
Conclusion: Recommend for exercise duty, where they would at least stay in place and sound OK. They're water resistant too, but at this price you may not be too paranoid about sweat murdering your headset anyway. They look, feel and sound as cheap as they are.

Shure Music Phone Adapter - $50
Shure's solution to the headset problem is to sell you the earphones and microphone separately. Pairing with the fantastic SE110s will make for a fantastic combo, but the combo will set you back almost $150 total. Good thing you can use this adapter with any earphones. Voice quality is high, even in situations with ambient noise, but extras are not; there is just one button and gator clip.
Conclusion: If you like your current earphones, keep them and buy the Shure. Ideally, your earphones will have a short cable, otherwise you'll have to clip the mic to your shirt and let the excess cable dangle.

Maximo iMetal iP-HS1 - $70
Music is richer and clearer than with Apple's headset, but not by much. These fit like traditional earbuds, and are on the large side in both look and diameter. They're solid, but could be perceived as a little garish on account of the chrome finish. The single, large low-hanging button works well and is the easiest of the lot to quickly press. The very capable mic is positioned and designed intelligently, and is the best we tested.
Conclusion: A solid replacement for lost or broken Apple headsets for people who have big, weird ear holes and don't care about isolation.

Maximo iMetal iP-HS2 Isolators - $70
These are the in-ear version of the iMetal. Sound is slighly bottom-heavy but the rest of the range is well-represented. The tips are comfortable, and provide surprisingly good isolation. Walking doesn't cause any annoying thumping from the cables, which is often a problem for similar in-ears. The single call/play button is identical to that on the other Maximo, as is the superb mic.
Conclusion: The best value and a recommended purchase, provided you want something that shuts you off from the outside world.

V-Moda Vibe Duo - $100
These in-ears are about as bassy as they are stylish. This results in a slightly muddy sound but they're good for casual listening. Isolation is fair, but you hear significant cable rustling when you walk with them. The tip choices are smart and comfortable for a wide range of ear holes. The single control button is on the mic, easy to find. The mic delivers clear, intelligible sound at a moderate volume.
Conclusion: Too expensive for what you get, but look great and are as tough as nails.

Sennheiser MM50-ip - $100
Sound is comparable to iMetal isolators in terms of balance and quality, but they handle high volumes and bassier songs a bit better. Senn gives us plenty of tip choices, most of which are cushy and easy on the ear holes, but with a low to fair amount of isolation. There is some degree of cable noise when walking, but it's not too intrusive. The mic has a flush call button that can be hard to feel, but luckily sits directly opposite an easy-to-fumble-for indention at the mic's grille. Mic quality is above average, but not very loud. Unequal cable length after the split drives some people nuts, but works fine.
Conclusion: If they were a few dollars cheaper they would be much, much more appealing. Without a significant performance advantage, they lose out to the cheaper Maximo iMetals.

AirDrives Interactive Headset - $100
Taking a totally different approach than just about anyone else, the AirDrives are earclips with drivers that sort of float above your ears. The logic is that they won't interfere with ambient noises and permit all-day listening without fear of ear damage. Achieving a proper fit (or hover, I guess) was difficult on my freakish baby ears, but once you bend them correctly they don't budge. The listening sensation is akin to being in a room with the stereo on, so it's easy to hear what is going on around you. Voices sound fine, but music is robbed of any low to lower-mid frequencies, which I expect would be a dealbreaker for many.
Conclusion: Good for work or exercise where awareness of your surroundings is key, but that's it. Sound is just too poor to recommend for music lovers.

Etymotics hf2 - $180
Excellent, balanced sound, featuring the same audio hardware as the hf5's that won their category in our earphone Battlemodo. These won't win over beat junkies, but are truly in a different class than anything else reviewed here in terms of sound quality—and price. Putting these guys in usually means getting a deep, full seal against your ear canals, which can be offputting to some people, but rewarding to others. Isolation is very strong, and cable rustling is minimal. The mic setup is a one-button affair, but that button is easy to find.
Conclusion: Only buy these if you're an audiophile who, for some reason, doesn't already have a pair of decent earphones. Otherwise, just grab the Shures.

We tried to cover the bases here, but this list of headsets is by no means comprehensive—if you want to add anything from your personal experience, please share it in the comments. Special thanks goes to Clay Hane for testing assistance.

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<![CDATA[Ultimate Cut-The-Crap In-Ear Headphone Battlemodo]]> Why do music lovers put up with cheap stock earbuds? You've spent hundreds of dollars on an MP3 player then effectively nullify your investment with headphones that suck the soul out of the music that you love. Choosing a higher-end set of earphones is almost impossible, since there are way too many, and they are deliberately marketed to blur the distinctions from best to worst. I tried out $2,000 worth of in-ear earphones—16 pairs made it to my final evaluation—and since I like you, I will share the results of my hours of ear penetration.

First, some ground rules on the scope and purpose of my testing:

The headphones tested are all what you'd consider "upgrades" rather than "replacements" for the crap headphones that came with your MP3 player. While I capped pricing at $200, my "cheapest" pair started at around $40. The three tiers are under $100, $100-$150, and $150-$200.

The most practical measure of sound quality is to just sit and listen. I focused on in-ear headphones because they are built not just to jam a driver right next to your ear, but to block outside noise. It's simple: less ambient noise = better experience.

In the spirit of cutting out the vaguely scientific marketing jargon, my tests were unscientific, but consistent across the board and based on real-world situations. The methodology was simple: a current-gen iPod, a sonically diverse playlist of music and, for isolation testing, a seat on the 14 bus in San Francisco, then some time next to a white noise machine.

With so much of the earphone inside of your ear, rustling of the cable can cause some serious noise. If the cable isn't properly buffered from the earphone, the deep, annoying shuffling can interfere your music when you try to walk or turn your head. That's why I made note of "cable noise"—this isn't to suggest there was some kind of buzz or white noise from the cable itself.

Here are the results of my testing:

Under $100
The Winner: Ultimate Ears metro.fi 2 Along with providing great sound and a decent fit, this set appeals to your normal side. The earbuds are as pleasing to the eye as they are to the ear, with a tasteful matte finish and an almost flush fit. In other words, you don't feel as ridiculous as you might with the Shure ear-garrotes or some of the other Ultimate Ears' protruding Frankenstein monster plugs. They don't sit too deep, so if you're apprehensive about the ear-rapey aspect of other offerings, you'll be comfortable with these. The sound, though emphasizing the low end, is clear and competitive with much more expensive units.

The Losers: This is a tricky price point, as some stock earbuds (Apple, Sony) are actually pretty good. Slapping a rubber cuff on a half-baked product doesn't justify a price of $50+. In the case of Apple's in-ears and the CX300s, you aren't really experiencing a different class of audio than with stock buds, though there is a marked improvement. The CX500s put on a good show for bass junkies, but that's about it. Creative has a nice product with a great price, but it just can't measure up to the metro.fi on the performance front.

$100-$150
The Winner: Shure SE110 This price point offers the highest price to performance ratio, and the SE110 is the best of the lot. If you can get over the deep penetration and the over-ear looping, you'll find that the SE110s are comfortable, block out plenty of ambient noise and most importantly produce stunning, immersive sound. The tones are wisely balanced, and quality is at the level that you'll be noticing new things about songs that you've heard dozens of times. Decent discounts are available at various online retailers, as is the case with most of this category.

The Losers: Manufacturers know that this is a sweet spot for consumers, so the market is crowded with good options. The hardware starts to look a little more "professional," or more accurately, "weird." Etymotics, always fans of producing earphones that are really good on paper, fails with the ER6 not because of quality issues, but because the buds are awkward and overwhelm with the high and middle tones. The company's new earphone tips, however, are amazing (more on this below, in the more expensive category). Ultimate Ears loses their luster at this level. Creative is yet again a nice runner-up; the Zen Aurvanas are very capable, but couldn't supplant the crystal-clear SE110s.

$150-$200
The Winner: Etymotics hf5 Ostensibly designed with portable music players in mind, the hf5s solve the balance problems of the er6 models and much, much more. They're cool looking (with the right tips, they look like sci-fi laser pistols), have little to no cable movement noise and reproduce sound in a way that is both perfectly clear and highly enjoyable. Everything about these gives the impression of quality, from the brushed aluminum finish to the way that music suddenly sounds distinctly layered in a way that it didn't before, and that it doesn't on many similarly priced units. One caveat, though: the hf5s (and the er6s, for that matter) must be used with the new foam rubber tips, called "Mushrooms." They're a little phallic and sort of a sickly gray, but they are leaps and bounds better than Etymotics' trademark flanged tips. The tighter seal that these offer to most people is conducive to better listening, and the isolation properties are superb. You can't hear anything else with these guys in. Every manufacturer should have something like this. According to the Etymotics people, by the time the hf5s ship these will be standard issue. Good.

The Losers: To sum up the category: Expensive without enough added benefit. Spending $100 will get you a phenomenal listening experience, so it's hard to justify spending more. The $200 cap was intended to filter out the luxury market/audiophile products that tend to show up at about that price, but hints of both are apparent here. The Shure SE210s are a wonderful pair of earphones, but the large premium over the SE110s is a dealbreaker, as side-by-side comparisons expose only the slightest variation in sound quality. The Klipsch Custom-2s are more of a luxury item than the others, with woven cable housing and a case that is ready for you iPod as well. Harman Kardon is just batting out of their league here, and Ultimate Ears doesn't improve on their cheaper models, even introducing some pretty terrible cable noise.

If you're looking to get the most out of your MP3 player, you'll have to spend some money. But as it turns out, the general rule is that once you pass about $100, your audio improvements will become smaller and more expensive. After reviewing all of these earphones, one simple fact is very clear: If I were in the market for a new set of earphones, I would buy the SE110s.

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<![CDATA[Today only, you can pick up a pair of Shure...]]> Today only, you can pick up a pair of Shure E2c headphones for $39.99. (Look over to the right at "More Buying Choices.") [Amazon via Digital Media Thoughts]

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<![CDATA[Shure Busts Out $99 SE110 Earphones, Secretly Makes Them iPhone Friendly]]> UPDATED
On the web page for Shure's newly announced SE110 earphones, the new lowest rung of the successful SE line, the price is listed as $119. But according to a press release that came out today at IFA, these babies will cost $99 when they appear. It's a very low stoop indeed for the makers of ridiculously expensive—but oh-so-sweet sounding—earbuds. The nice thing for iPhone users is that the jack was trimmed down specifically to fit it, so that you can listen to music, say on an airplane, without buying Shure's $40 adapter. (You would still need it for taking calls.)

I have used the SE210 for a few months now, and they are great, but at $149, probably still too pricey. I will be a fan of the SE110 only if it comes with the squishy noise-isolating memory foam that makes its predecessors so damn comfortable and peaceful. It is hard to tell looking at the specs what they stripped out going down from the SE210. The only way to really find out is to have a listen, so stay tuned. [Product Page, Press Release]

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<![CDATA[Shure iPhone Headset Adapter Lets Any Headset Make Calls]]> If you've had any type of headphones plugged into the iPhone when you're on a call—including that tape adapter you have for your car—you'll notice that you can hear the person fine, but they can't hear you. Obviously, that's because there's no microphone on those headphones you're wearing. Shure's Music Phone Adapter let's you use any set of cans as a headset by adding an in-line mic in the adapter. Sure, it's pretty pricey at $49.99, but the privilege of using any set of headphones to make calls could be worth it if you have some expensive $399 Shure headphones you don't want to take off just to make a call. [Shure via MacWorld]

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<![CDATA[Shure Thing v3.0: Winner, Winner, Chicken Dinner]]> Congratulation to Don Hydorn and Keith Brown. They were randomly selected out of the giant pool of correct entries to win the Shure SE310 earphones. Thanks to everyone who entered and stay tuned for our next contest coming up real soon.

Sponsored by Shure: "Sound isolating fit, premium quality - listen to music the way it was meant to be heard with Shure Earphones."

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<![CDATA[Shure Thing v3.0: One Day Left]]> site_img_pa_se310_m.jpgHey you, yeah you, the one sitting at your computer not doing the productive things you should be doing. We are giving away some Shure SE310 earphones. Follow the link here to find out what you need to do to win.

Shure Thing v3.0: Win a Pair of SE310 Earphones [Gizmodo]

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<![CDATA[Hey Bud, Want Some Buds?]]> Earbuds, that is. We are giving some away. Up for grabs are two pairs of the Shure SE310 earphones valued at $250 apiece. Follow the link below to get the details on how to win.

Shure Thing v3.0: Win a Pair of SE310 Earphones [Gizmodo]

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