Swatch's Cheapest Self-Winding Watch Has a Bunch of Great New Looks

Good things—or sometimes better things—come to those who wait. And if the designs of the first round of Swatch's innovative Sistem51 didn't ring your bell, the Swiss watchmaker has just announced five new designs that will be arriving soon, including versions with more classic and cleaner watch faces. » 2/04/15 4:25pm 2/04/15 4:25pm

Swatch's Sistem51 Will Finally Be Available In the US on July 1

There's some great news for watch aficionados who haven't already found a friend in Europe to buy and ship them Swatch's new Sistem51 timepiece. The watch features a genuine Swiss mechanical movement that's assembled through an automated process that means it can be mass produced on the cheap, but not cheaply made. » 6/26/14 4:35pm 6/26/14 4:35pm

Swatch Sistem51: Finally, Mechanical Movement on the Cheap

When Swatch figured out how to simplify and automate the production of Quartz watches, it made the technology extremely affordable and accessible to anyone who still wanted an analog timepiece. But even with rumored smart watches on the horizon, more traditional timepieces with mechanical movements are still very… » 5/01/13 1:55pm 5/01/13 1:55pm