The name came from a failed case of crowdsourcing on Kraft's part.

Now, obviously this is a name that has nothing to do with the product and looks like a mere exploitation of cliches in digital product nomenclature.The lesson is equally obvious. Even when they're being asked for input or sourced for ideas, consumers want brands to be able execute some level of judgment, filtering out awful ideas at minimum.

Rowan Dean, creative director of advertising agency Euro RSCG, summed it up to The Australian. "The idea of getting the public to create the new name of the product the way they did with the original Vegemite is fantastic. But iSnack 2.0 is totally irrelevant to the iPod, Web 2.0 generation, and if they don't change the brand name it will disappear from the shelves in six months." The original Vegemite name was chosen through a public competition in the 1920s.

In Kraft's defense, iSnack 1.0 would have been a really stupid name. 2.0 is a bigger number, however, and is therefore better. [Ad Age via The Awl]

The machine hack is actually an art project designed and created by Ellie Harrison as part of her residency at the Plymouth College of Art. The little monitor you see at the right is actually tracking the BBC's RSS feed, and whenever the aforementioned doom and gloom comes over the wire, someone's getting something sugary.

The innards were programmed by Ben Dembroski using PureData and Python, while project2891 was implemented alongside i-DAT to activate messaging on the GreenScreen. In other words, free candy! And, this thing must get refilled, a lot. [Ellie Harrison via Make via noquedanblogs- Thanks, Sabino]

Now here's your chance to do that without that pesky choking hazard. Kellogg's comes to the rescue with Lego Fruit Flavored Snacks, which contain no nutritional value whatsoever and may not even be food as we know it.

They're probably a part of the Gummy Bears food group. But never mind all that nutri-nagging. They're Lego, folks, it says on the box that they're fun, and they have a Lego logo on there, too. Eat 'em up! – Charlie White

Product page [Kellogg's, via Oh Gizmo]

Don't forget to add nuclear-orange cheese powder and lots of grease! That's how you know it's a snack and not some healthy BS of the variety your sanctimonious neighbor would give to your kids instead of candy on Halloween. –Adam Frucci

TokyoMango [via Boing Boing]

Snack Size Deep Fryer [via Uber Review]

Product page [via Strange New Products]