What If Buying Hard Cider Was Like Buying an Apple Product

Somersby Cider in the UK created a cheeky commercial that pokes fun of Apple product launches by imagining a world where buying hard cider is like getting a new iPhone. The Genius Bar would be a real bar and workers would talk about how many cores inside the apple, how many pits and how to use the "in to face" and… » 3/28/13 1:00am 3/28/13 1:00am