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Sonos Remote Goes Touchscreen; New System Bundle On Its Way

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tylerstyle
07/02/09

In reply to Sonos Remote Goes Touchscreen; New System Bundle On Its Way
Why are they releasing a free IPhone app, when they have overpriced gadgetry to sell??? They could at least charge a little for the app.

I just don't get some business decisions...
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weatherman
07/02/09

@tylerstyle: the only people who can make use of the app are people who buy the overpriced hardware, so it builds brand loyalty for existing customers. The main purpose however is to reduce the cost to the potential buyer - someone might be tempted to get a Sonos system if they knew they only had to spend $350 instead of $700.
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