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Save up to $470 hardware & software upgrades when you build VAIO CW series

• FREE PS3 or Blu-ray Disc player with purchase of select Sony BRAVIA HDTVs
• Buy a PS3 and get two free games: Infamous and Uncharted Drakes Fortune
• 32" Sony BRAVIA HDTV (KDL32L504) $379.99 (list: $479.99)
• Sony Blu-ray Disc Player (BDP-S360) $129.99 (list $199.99)
• 40" Sony BRAVIA HDTV (KDL40S504) $664.99 (list:$999.99)
• 46" Sony BRAVIA HDTV (KDL46S504) $854.99 (list: $1299)
• Sony 60 GB Handycam Camcorder DCR-SR47 $299.99 (list $349.99)
• Sony Stereo Speakers with Remote (SRS-ZX1) $149.99 (list $299.99)

November 27 Only:
• Sony Cyber-shot DSCW190 Digital Camera $119.99 (list $149.99)

[SonyStyle via Logic Buy]

Just head over to SonyStyle and check out the $50 they're hacking off the price tag for the PS3 "fat" console. They're also throwing in a second Dualshock3 wireless controller with the 80 and 160GB consoles through Halloween.

If you really don't want the slim model, which makes sense given some of the features taken out to achieve that svelte new frame, this is actually a nice little deal. [Dealzon - Thanks, Ian]

Yeah, this sounds exactly like what people need in their retail experience:

"At Sony Style Comcast Labs, trained staff show consumers how to unlock the full potential of their devices by demonstrating how Comcast's advanced delivery services integrate beautifully with Sony's hardware products and entertainment content." —Stan Glasgow, President and COO, Sony Electronics US

Anyone who is feeling masochistic tomorrow and wants to check this place out, please let us know how it is. It's located on the ground floor of the Comcast Center at 17th and JFK Boulevard.

Update: We have some pics from inside:

SONY ELECTRONICS AND COMCAST UNVEIL CO-BRANDED RETAIL STORE: SONY STYLE COMCAST LABS
Interactive Technology Lab will Debut a Live Demo of 100 Mbps

PHILADELPHIA – March 16, 2009 – Sony Electronics Inc., a world leader in consumer electronics and technology, and Comcast Corp. (Nasdaq: CMCSA, CMCSK), the nation's leading provider of entertainment, information and communications, are partnering to open a unique retail experience in the Comcast Center: Sony Style Comcast Labs. Sir Howard Stringer, chairman and CEO of Sony Corporation, and Brian L. Roberts, chairman and CEO of Comcast, conceived the idea as a destination where consumers could learn about emerging technologies and experience new digital devices.

The co-branded retail store and technology lab, which opens to the public tomorrow, will showcase the latest innovative products and services from both companies and preview future Comcast technology, products and services.

"This is another great example of innovation and consumer technology being showcased in Philadelphia by Comcast. Comcast has attracted great partners like Sony that continue to benefit our citizens with cool products," said Philadelphia Mayor Michael Nutter.

Of the many future technologies on display, the following will be unveiled to Philadelphia consumers for the first time:
1) The Future of High-Speed Internet: 100 Mbps surfing and downloading live.
2) The Future of Home Phone Service: the enhanced cordless telephone – forget smart phones, this one is a genius with email, IM, text and Yellow Pages.

"Consumer electronics are becoming increasingly advanced, and the strategy behind the Sony Style stores has always been to create a comfortable environment where consumers interact with and educate themselves about the latest technology," said Stan Glasgow, president and COO of Sony Electronics in the U.S. "At Sony Style Comcast Labs, trained staff show consumers how to unlock the full potential of their devices by demonstrating how Comcast's advanced delivery services integrate beautifully with Sony's hardware products and entertainment content."

"Innovation has been the cornerstone of all that we do at Comcast and this new interactive space is the perfect showcase for our current and future technology," said Tony Werner, Comcast's chief technology officer. "We're thrilled to have this unique space anchor our corporate headquarters as a clear demonstration of innovation. It's also a terrific, hands-on way for consumers to experience how all our products work together."

Sony Style Comcast Labs feature the best of Sony's electronics and the most innovative service offerings from Comcast. Sony Electronics offerings include BRAVIAÒ high definition LCD televisions, VAIO® PCs, a (alpha) DSLR and Cyber-shotÒ digital cameras, HandycamÒ camcorders, PSPÒ and PlayStationÒ 3 game consoles and emerging technologies like OLED (Organic Light Emitting Diode) TVs. Comcast will showcase all of its products and services from voice to video and Internet and demonstrate how they each work together seamlessly for the consumer.

Shoppers will have opportunities to make informed purchase decisions about what best fits their needs via personalized service and product demonstrations from in-store Sony Electronics and Comcast representatives.

The Sony Style Comcast Labs is located the heart of The Market at the base of the Comcast Center in Philadelphia at 17th and JFK Boulevard.

In-store tech support seems to be getting a more popular as it helps build consumer confidence. After all, if the guy telling you about a product is the same guy who was poking at one with a screwdriver behind a desk, he knows all about it, right?

Still, we're a little hesitant. I don't mind the guys who work on the machines selling them, but I wouldn't necessarily want the guys selling them fixing them, you follow? I miss the days when techs were techs, and they never saw the light of the retail floor.

Look for Backstage in New York and New Jersey stores.

Sony follows Apple's lead with in-store support [electronista via CrunchGear]

He's unabashed in his affection from the get-go: "The best innovation was present on Day One: the 'Genius Bar,' with a staff of diagnostic wizards whose expertise is available in one-on-one consultations — free. Pure genius."

He's open to new things, however, and decides to swing with the other woman by taking a trip to a couple of Sony Style Stores. But he's neglected in the cold, empty space by a group of slacker 20-year-olds, left to gaze longingly at an Apple Store a few yards away that was "simplicity itself" and "packed, yet the sales people were alert and attentive."

Rebuffed by Sony Style, he takes comfort in the reassuring words of analysts, who affirm his love for Apple Stores, like Wendy Liebman, the founder of WSL Strategic Retail, who said that they exemplify "emotional connection."

Still, he wonders, "Is it the store? Or the goods?" He whispers to himself, "It may be that as long as personal computer makers stick with Windows, no amount of merchandiser ingenuity will be able to gin up passion matching a Mac enthusiast's."

Could the Sony Store change, change so that Stross could be made to love it? Maybe. "What it lacks...is a machine so extraordinary that people would come just to gawk at it, and then, perhaps, would notice surrounding products that shine in the reflected light."

To us, that seems superficial, like a girl with fakies. He might give her more than a passing glance, but we know where his heart truly lies. He's a fanboy in neutral colors. Good thing the sales numbers from the Apple Stores back him up. – Matt Buchanan

Apple's Lesson for Sony's Stores: Just Connect [NYT]

We kind of knew it was coming. I mean, honestly, who actually bought one of them? Now we're just wondering how long it'll be before Microsoft drops the hammer on the Core 360, since three versions of a console seems like a bit much. Then again, there are 2353798 versions of Windows Vista. – Matt Buchanan

US retailers drop 20GB PS3 [GameIndustry.biz via Ars Technica]

Our beloved and ever-helpful second cousins twice removed at Lifehacker point us to Sony, offering a unique deal on camcorders that's good until the end of this month. Take a look:

"Trade-up a qualifying camcorder, Sony or not, and get an e-coupon to spend at sonystyle.com. Start by finding the value of your old technology with our Trade-up estimator, then send it send it right to us with a prepaid UPS shipping label. After receipt and verification (approximately two weeks) we will send you an e-coupon via email."

Sony Trade-Up Offer [Sony, via Lifehacker]