Toshiba Continues Their Upconverting Crusade With New Regza XV545, RV535 LCDs

At Toshiba's CEDIA press conference today, they're continuing to pull out all the stops with their "no need for Blu-ray, we upconvert everything" strategy, rolling out a boatload of new LCDs with their new SRT upconverting processor, which auto-detects SD sources and upconverts to 1080p inside the set. The top-of-the-line Regza Cinema Series XV545 LCDs (above) will bring the upconverting goodness at 42", 46" and 52", priced $1800-$2800 and hitting in September. Another new series, the second-string RV535 Regzas bring all the same for less, but without 120Hz. But is this the Cell upconverting we saw at IFA? More »