As usual, this matrix is just the tip of the molehill—if you want to really get in deep with these colorful characters, here's where to look:

• NYT - David Pogue

• WSJ - Walt Mossberg

• USA Today - Ed Baig

• Wired - Steven Levy

• Cnet - Kent German

• Engadget - Josh Topolsky

• Ars Technica

• Laptop

• Crunchgear

• Gear Live

• Gizmodo - Jason Chen

And if we've missed your review, send it in: we'll add it to the list.

Difficulties between Apple and Wired have been patched up since the This is the Phone of the Future Cover?, mocking iPod ads and kicking the iTunes compatible Moto ROKR while it was down. But will Levy's famous Apple access follow to the new pub? I haven't asked, but I'm sure Apple will decline to comment. My guess is that it will. Valleywag also chimes in with rumor that Newsweek, in an attempt to trim its headcount, is paying up to two years salary for people to voluntarily depart.

While most of the additional material covered in the reviews is basically factual stuff that you've already been agonizing over for a week or more, they're all decent reads if you have the time.

• Pogue's preview-review from 1/17 New York Times

• Ed Baig's story in USA Today

• Steven Levy's piece from Newsweek's website

• Walt Mossberg's review from Wall Street Journal and allthingd.com

Of course, if you don't have the time for those, pop over to Chen's superfast big-shot review summary and then, well, get about your business. [All About MacBook Air]

USA Today: USA Today's Ed Baig summarizes with this verdict: "Given the compromises, I don't expect anyone to use Air as their only computer. But it is a yummy machine for people who spend a lot of time traveling." Going more in depth, he lauds the Air's thinness, and revels at the little things like the magnetic latch and the backlit LED display. The worst part? He got more than an hour less than Apple's rated battery life.

Baig also notes that this is the weakest Core 2 Duo in the entire Mac lineup, which means you won't be using this for video editing. He knocks points off for the sacrifices, such as the internal optical drive, the scant 80GB hard disk space, the one USB port, lack of FireWire, and the average battery life. Apple rated it at 5 hours, but he only got three hours and 40 minutes just surfing the web, using Remote Disc and writing. It only lasted two hours and 40 minutes when watching a movie. Verdict: Not for everyone (mostly travelers), and definitely not a main computer. [USA Today]

Newsweek: Steven Levy at Newsweek compares the Macbook Air's thinness to ritualistic circumcision, noting that they sliced off just enough to make it meaty, yet super thin. Thin enough for him to spend a good third of his review saying how thin it is, and how it's so great on a lap, on a Starbucks' table, on a conference table, and on an airplane seatback tray. He then decries the obvious lack of features we've been talking about since we heard about the Air: lack of user-replaceable battery, the one USB port, no optical drive, blah blah blah.

It essentially reads like Levy reviewed off the spec sheet, and doesn't have many tales of his first-hand experience with such topics as how snappy the sluggish processor is or how convenient (or inconvenient) using the Remote Disc is (he does note that you have to lower your Firewall to its lowest setting to allow easier configuration). Verdict: Not much of one, but what he does have agrees with Baig: it's thin and even though Apple's removed much of its innards, "the things that Apple left on were the ingredients for a quality computer." Also, he spends much of the review talking in a roundabout way about penises, so it's worth a read just for that. [Newsweek]

Wall Street Journal: Mossberg from the big J also loves the svelteness, owning up to his own Contact moment by saying that "it's impossible to convey in words just how pleasing and surprising this computer feels in the hand." Of course, he hates the non-removable battery, the 1 USB port, the fact that you can't put a bigger hard drive in there and the lack of an optical drive.

In his own tests, he says the machine was "speedy" and the keyboard and screen were a "pleasure to use". His own battery tests gave him three hours and 24 minutes with Wi-Fi on and playing music nonstop. He theorizes that you could possibly get 4 hours and 30 minutes without playing music and just working normally, bug Baig's own test disproves that. Verdict: Great if you love thinness or a full-sized screen and keyboard on a "subnotebook", but he "can't recommend it for all." [AllThingsD]

As he prepared to demo the wonder device to the announcer a foolish would-be mugger jumped Levy and the camera man, taking them to the ground. As the Fox crew cut away, it was clear that police, the Fox crew and bystanders were taking care of the assailant. The in-studio Fox team appeared to fear (or hope for) the worse - full scale fanboy riot; the announcer was shaken. But Steven Levy, ever the pro, bounced up and delivered his prepared demo with sangfroid. For those concerned, neither the journalist nor the iPhone appeared to be harmed in anyway.

Did anyone capture video of the live, foiled mugging (either the Fox broadcast or live at the NYC Apple Store)? If so, please contact Gizmodo via the tipline: tips@gizmodo.com.

Guy Swipes Reporter's Mic During iPhone Live Shot [breitbart.tv]

The iPhone Matches Most of Its Hype [New York Times]

The iPhone is Breakthrough Handheld Computer [Wall Street Journal]

Apple's iPhone isn't perfect, but it's worthy of the hype [USA Today]

At Last, the iPhone: A first look [Newsweek]

Gates on the Mac ads

"I don't know why [Apple is] acting lie it's superior. I don't even get it. "If you just want to say, 'Steve Jobs invented the world, and then the rest of us came along,' that's fine.

"It will be more user-centric. If you drop by a [public] kiosk or somebody else's PC, we can bring down your home page, your files, your fonts, your favorites and those things."

Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine.

Finally, Vista Makes its Debut. Now What? [MSNBC]

David Pogue's triplet of iPhone coverage comes in the form of his own hands on, an FAQ, and a video of the phone in his paws. From what I know, he's the only gadget journo that was allowed to film/photograph during his meeting. And it's funny. So this is the vid to watch. (And if you haven't seen it, here's our own, blog-exclusive, hands on.)

Walt Mossberg shows us why he's the highest paid tech journo ever, refusing to get sucked into the vortex of iPhone love: "I attended the iPhone launch event, and was able to use one for a little while. That's too brief an encounter to allow me to write a proper review." He did give a short preview, mentioning the same positives and potential problems the rest of us who touched it had. This is astounding, considering that this was all written in the context of a Samsung Blackjack review. By the way, I met Walt and Katie over the week, and to his credit, he didn't throttle me. A very forgiving man, considering I've photoshopped him onto more than one thonged body, when inspiration called. Cheers.

Of course, when it comes to things Apple, Levy, Author of The Perfect Thing, is the wild man on the scene.

Steven Levy's piece, called Apple Computer is Dead; Long Live Apple is not only headlined wrong, but is remarkable simply for the reason why most of his work is remarkable: Steve Jobs Talks to him. I cannot write more until Two bad jokes are made. This makes Levy a modern Moses, and when Levy calls the iPhone the Holy Trinity ("an iPod, a phone and internet communicator"), I just die thinking of how many times I can use that when speaking in reverence of the Jesus Phone. Anyhow, here's the meat: Levy reveals Steve's thinking on why Cingular ("We decided what the phone is"), why OS X on iPhone won't be open ("Cingular doesn't want to see their West Coast network go down because some application messed up."), and that real iChat isn't available, and neither is the ability to turn mp3s into ringtones, but that they are both possible. The ringtone issue sexy as hell in a legit device such as this, but fundamentally fucked unless Cingular decides to choose being cool over being rich.

Peter Lewis's piece at Fortune is called "How Apple kept its iPhone secrets". Those who follow Apple's product releases shouldn't be surprised. We all know that the Jobs and Co. have no problem keeping the loose lips from flapping. What's cool is hearing how Yahoo!, Google, Cingular employees were thrown off the track with spy-tastic techniques like 100% software development prototypes (not all that rare), and counterintelligence methods like decoy hardware models.

What other mainstream media iPhone articles have you enjoyed?–Brian Lam and Pchop by Adam Frucci-modo

All Things iPhone [Gizmodo]