• Gizmodo
  • bestmodo
  • lifehacker
  • kotaku
  • Profile logout login

#streaming#searchmarketing

Gizmodo

Share Cancel
   
Upload an image | Add an image URL
×

logging in
  • FAQ. Include # before tag:
  • #tips,
  • #dealzmodo,
  • #rumors,
  • #broken,
  • #iphoneapps,
  • #apple,
  • etc.

New York, 5:54 AM
Mon Dec 7
15 posts in the last 24 hours

FR | IT | DE | SP | JP | AU | BR

Gizmodo Team

Tip your editors:

Editorial Director:
Brian Lam | | Twitter

Editor:
Jason Chen
| AIM | Twitter

Features Editor:
Wilson Rothman
| Twitter

Senior Contributing Editors:
Jesus Diaz
| AIM | Twitter
Mark Wilson, Reviews
| AIM | Twitter

Contributing Editors:
Matt Buchanan
| AIM | Twitter
Adam Frucci
| Twitter
Sean Fallon
| Twitter
Jack Loftus
| Twitter
John Herrman
| Twitter
Dan Nosowitz

Chris Mascari

Danny Allen
| Twitter
Rosa Golijan
| Twitter
Chris Jacob

Columnist:
Brendan I. Koerner

Interns:
Don Nguyen

Kyle VanHemert

Heroes and Friends

Comment Account Questions:

SUBSCRIBE TO Gizmodo RSS

New: Breaking news and daily top stories via email
9515 Subscribers
Gizmodo
  • Your version of Internet Explorer is not supported. Please upgrade to the most recent version in order to view comments.
    Dsmvwl  Admin  Promote to frontpage Approve user Ban user ×
    Image of Hearthatvoiceagain Hearthatvoiceagain
    12/05/09

    In reply to Apple Is Now in the Streaming Music Business
    I assume that Music streaming will now be integrated into the iPod/iPhone. Since there are a number of apps that do this already will they be rejected from the itunes store for duplicating core functionality or confusing users. Please note I am not trying to start a fight here, I am asking what happens to existing approved apps when apple includes new functionality
     Reply
    Hearthatvoiceagain was starred Hearthatvoiceagain was unstarred
    Image of B3ND3R B3ND3R
    12/05/09

    In reply to Apple Is Now in the Streaming Music Business
    I have a feeling they are doing this to get Lala's talent/expertise, rather than any actual use out of what Lala has established (or not established, as the case may be).

    New server farm + Lala purchase + iTunes ubiquity + smartphone penetration + major label relationships = beating Spotify to the punch in the US.
     Reply
    B3ND3R was starred B3ND3R was unstarred
    Image of MrEvil MrEvil
    12/04/09

    In reply to Yeah, TV Executives Are Terrified of Streaming Video
    The problem is, advertisers don't see the value in the 30 second spots on Hulu. The Networks are going to have to do a better job selling online advertising to the people paying the bills for broadcast programs. The line between Computer monitor and Television set gets blurrier every year especially now with the prevalence of HDMI which is backwards compatible with DVI which PCs have had for years.

    In fact, the networks have brought this upon themselves. I can't stand watching TV live anymore due to the 3 minutes of ads for a bunch of crap I'll probably never ever buy. Not to mention the TV commercials that are so goddamn annoying you want to stop the persons responsible from procreating. Especially that 3 minute Celebrex commercial that explained every minute detail of the drug ad nauseum (they might as well have started a freaking infomercial.)

    Then there's a matter of watching TV on my schedule when I want to watch it, not when some network executive says I should watch it. The Internet lets me do that.

    What the networks have done is created a competing product with a greater value at the same price point for the viewers. Thus viewers are migrating over to the better product. Both hulu and Broadcast television are free, but Hulu provides a much better value to the viewer in the form of fewer ads and convenience. And the networks should be using that greater value as a means to pry open the wallets of their advertisers just a bit more. (i.e. Viewers get more value from streaming, therefore you should pay more to get your products in their face).

    However, this is beyond the narrow thinking of the existing executives at the TV studios. They are still devoted to ye olde bewb tewb.
     Reply
    MrEvil was starred MrEvil was unstarred
    Image of MrBlahBlah MrBlahBlah
    12/04/09

    In reply to Yeah, TV Executives Are Terrified of Streaming Video
    if viewership is growing, why aren't advertising rates following?
     Reply
    MrBlahBlah was starred MrBlahBlah was unstarred
    Image of archercc archercc
    12/04/09

    In reply to Yeah, TV Executives Are Terrified of Streaming Video
    I still have HD cable because it was cheap as part of a package with internet but I find myself watching more and more videos streamed to my TV instead of cable. I prefer choosing what I watch and the limited interruptions.

    Still need cable though, as their are no really good HD sports feed (gotta get my Jayhawks in Atlanta/Cali somehow).
     Reply
    archercc was starred archercc was unstarred
    Image of AmishJohn AmishJohn
    12/04/09

    In reply to Yeah, TV Executives Are Terrified of Streaming Video
    Queen Kanute's attempts to order back the tide have proven less than effective.
     Reply
    AmishJohn was starred AmishJohn was unstarred
    Image of superberg superberg
    12/04/09

    In reply to Yeah, TV Executives Are Terrified of Streaming Video
    Jesus Christ, if so many people are watching Hulu, why are they having trouble getting advertisers? Is the entire media management community this stupid? Hulu presents the opportunity to track viewing habits and target advertising. This is far more valuable than the damn-near random broadcast advertising.

    It's like these people are getting dumber every year.
     Reply
    superberg was starred superberg was unstarred
    Image of NorwoodIsMyHero NorwoodIsMyHero
    12/04/09

    @superberg: Well, not THAT many people are watching Hulu. Even if you assume a majority of people with a broadband connection watch Hulu that still pales in comparison to the amount of people watching on TV.
     Reply
    NorwoodIsMyHero was starred NorwoodIsMyHero was unstarred
    Image of denisburba denisburba
    12/04/09

    @superberg: I buy ads on Hulu, as a part of my job. They don't have any problems getting ad dollars, in fact they have sold out their inventory through the end of the year.
     Reply
    superberg approved this comment denisburba was starred denisburba was unstarred
    Image of superberg superberg
    12/04/09

    @denisburba: If advertising is in that much demand, why not ask for more money? Do they use the same per-thousand model used on TV?
     Reply
    superberg was starred superberg was unstarred
    Image of superberg superberg
    12/04/09

    @NorwoodIsMyHero: But my point is that these viewers could be worth more. Targeted audiences make all the difference. Look at the money the TWiT network brings in. Leo Laporte is worth something like 5 million. And it's just him and a few nerds.

    The problem is that these people don't know how to work their product. They force in nonsense like the Avatar tie-in on Bones. It's forced and obvious, and it just pissed people off. But why not use the interactivity of Flash video to sell the knives used on cooking shows? The wacky hats Frank wears on 30 Rock? The music from the latest episode of Whatever Teen Drama is Really Hot Right Now?

    They could open a link to Amazon or their own web store in the background/another tab, or license one-click and let people pick these things up without skipping a beat.

    I'm not the first person to suggest this, I know. It seems like they're completely unwilling to diversify their business, even in the face of death. Disney has merchandised themselves to death, and they would not be the giant they are today otherwise. Even though I can watch The Office on Hulu for free, I still pay to download it and carry it on my iPod -- that way, I can watch an episode while I wait in line or take a break at work.

    There are options out there, is what I'm saying. Online viewing allows for better viewer data, and it also allows for viewer retention. If they don't want to offer the latest episode of The Office, fine. There are plenty of pirates who will. They need to factor that into their plans, too. Whether they want to admit it or not, there are free options that thousands of people are using that don't bring them any money, and it wouldn't take that much to entice them over to Hulu.
     Reply
    superberg was starred superberg was unstarred
    Image of dry-roasted-peanuts dry-roasted-peanuts
    12/04/09

    In reply to Yeah, TV Executives Are Terrified of Streaming Video
    "These content creators need to figure out a way to monetize this phenomenon, and fast. Because the genie is out of the bottle, and there's no putting him back in."

    Clearly, you've never met Mephisto...
     Reply
    dry-roasted-peanuts was starred dry-roasted-peanuts was unstarred
    Image of ALL GLORY TO THE HYPNO-TOAD ALL GLORY TO THE HYPNO-TOAD
    12/04/09

    In reply to Yeah, TV Executives Are Terrified of Streaming Video
    How about not treating customers like shit? How about letting me transfer my media to whatever I want?
     Reply
    ALL GLORY TO THE HYPNO-TOAD was starred ALL GLORY TO THE HYPNO-TOAD was unstarred
    Image of ninjagin ninjagin
    12/04/09

    In reply to Yeah, TV Executives Are Terrified of Streaming Video
    Everyone needs a TV, even if it's only used as a monitor. Way to go, Momma!
     Reply
    ninjagin was starred ninjagin was unstarred
    Image of Curves Curves
    12/04/09

    In reply to Yeah, TV Executives Are Terrified of Streaming Video
    I have 3 TVs. Doesnt mean I watch them.
     Reply
    Curves was starred Curves was unstarred
    Image of OCEntertainment OCEntertainment
    12/04/09

    In reply to Yeah, TV Executives Are Terrified of Streaming Video
    It also says something about the schizophrenia in the industry when an exec at a company that's a major shareholder in Hulu is vehemently opposed to their child using said service.

    But, hey I can't say anything. I own stock in Intel, and I go to computer stores and smash Intel CPUs to pieces with a baseball bat and then buy everyone AMD chips.
     Reply
    OCEntertainment was starred OCEntertainment was unstarred
    Image of FauxFilms FauxFilms
    12/04/09

    @OCEntertainment: I thought Hulu was more NBC's bag?
     Reply
    OCEntertainment promoted this comment FauxFilms was starred FauxFilms was unstarred
    Image of OCEntertainment OCEntertainment
    12/04/09

    @fauxfilms: It is, but it's a joint-venture between them, Fox and more recently ABC. I don't think ABC has a controlling interest in the company, but they do have a stake in it. Which is to say, what's good for Hulu would be good for ABC in some way or another.

    Then again, I know little about how these things work, so I could be wrong. Well, back to chip-smashing.
     Reply
    OCEntertainment was starred OCEntertainment was unstarred
    Image of Panzer23 Panzer23
    12/04/09

    @OCEntertainment: AMD! AMD! My phenom II rocks! But I digress, I would like to be in a meeting where they were discussing Hulu and other such services. It would be so entertaining.
     Reply
    Panzer23 was starred Panzer23 was unstarred
    Image of fleebailey33 fleebailey33
    12/04/09

    In reply to Yeah, TV Executives Are Terrified of Streaming Video
    did anyone else try and play the video? Or think there was one, I feel dumb...
     Reply
    fleebailey33 was starred fleebailey33 was unstarred
    Image of yantelope yantelope
    12/04/09

    In reply to Yeah, TV Executives Are Terrified of Streaming Video
    People are quickly spoiled by having everything "on demand". The idea of waiting to watch your favorite shows is dead with TiVO but why even bother with TiVO anymore? Newspapers, magazines and TV are all doomed to make way for on demand versions. Adapt or die TV execs. It's not like you don't have advance warning.
     Reply
    yantelope was starred yantelope was unstarred
    Image of jepzilla jepzilla
    12/04/09

    @yantelope: Spoiled? I think 'freed.'
     Reply
    jepzilla was starred jepzilla was unstarred
    Image of madog madog
    12/04/09

    In reply to Yeah, TV Executives Are Terrified of Streaming Video
    It's happening to radio, TV, film, music, print and many others. They continue to fight an uphill battle against such change (as billion dollar businesses often do) and it's obvious to everyone but them that they cannot continue along the same path as they have been for generations.

    It's been said a thousand times but they need to figure out how to adapt to this change instead of trying to force their previously tried and true methods on something that will inevitably happen with or without their help.

    Of course, they don't need to make a leap to cutting out the old ways completely. They just need to realize that transition is hard for any person or company and be prepared to take some losses now before it's too late when the losses will be even greater further down the line.
     Reply
    madog was starred madog was unstarred
    Earlier discussions Other discussions Show all discussions Show featured discussions only Start a new discussion

Login

Enter your username and password.

Please enter a username.
Please enter your password.
logging in
Login via Facebook | Sign Up | Forgot Password?

Reset Password

Please enter your email address to have your password reset.

Please enter your email address.
Please enter a valid email address.
requesting password reset

Register

Registering will give you a user profile and the ability to add other users as friends. To become a commenter, however, you need to audition.

Want to know more? Consult the Comment FAQ and legal terms.

Please enter a username.
Please enter a password.
Please confirm your password.
Passwords are not identical.
Please enter a valid email address.
registration sent, waiting for reply

Submit Your Comment

You don't need to login to comment. Just enter your email address below.

See how your address will be displayed in the Comment FAQ.

Please enter a valid email address.
Please enter a valid email address.
logging in

Login with your Facebook or Gizmodo account.

Sign up here.



  • Archives
  • About
  • Advertising
  • Legal
  • Help
  • Report a Bug
  • FAQ
Original material is licensed under a Creative Commons License permitting non-commercial sharing with attribution.