Either that or their agency just really loves
Thomas Friedman. Anyhow, Microsoft's
$300 million campaign to return fire after Apple's
"Mac vs. PC" ads with our buddy John Hodgman—which, like it or not, were a wildly successful campaign and definitely helped shape the public's perception of Vista—has begun with this image from microsoft.com, comparing the potential realization that Vista doesn't suck to the debunking of the flat earth theory. It took a bold voyage to the New World by one Christopher Columbus to change everyone's mind on the first one—but Microsoft is hoping a little
ad campaign will do the trick to clean up the gross misconception the public (and tons of Windows users) seem to have about Vista.
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