<![CDATA[Gizmodo: suckers]]> http://tags.gizmodo.com/assets/base/img/thumbs140x140/gizmodo.com.png <![CDATA[Gizmodo: suckers]]> http://gizmodo.com/tag/suckers http://gizmodo.com/tag/suckers <![CDATA[Caffeine Snack Test: Who Needs Coffee When You've Got Cookies and Gum?]]> I'm lightheaded, twitchy and kinda have the runs. This was never going to end well. The mission: Test if caffeine-infused munchies like cookies, mints, chewing-gum, and lollipops pack the same punch as energy drinks and coffee. (Hint: Most do).

Well, at least the snacks I tried. But almost all were a little sketchy on the exact kick you're getting. Packaging tends to only compare the caffeine dose to an average cup of coffee (which is roughly 100mg). Generally speaking, anything over 300mg of caffeine a day is considered as high-intake, but everyone feels the effects differently. Personally, I drink about 3 cups of java to kick start my mornings, and was ready to give this taste test a go.

So in the name of journalism and bad ideas, I drank enough wine Friday night to give me some cob webs (but not a hangover) come Saturday morning. The rules for Saturday were simple: use the caffeinated snacks instead of coffee or energy drinks (and leave caffeine pills to dieters and athletes).

The Ups, The Downs, The Jitters

My thoughts written throughout the day:

11am: Ugh. Want to go back to bed…Holy mother of Brewtus I need a coffee, maybe a bacon and egg bagel, too. I'm trying Buzz Strong's Caffeinated Cookies, instead. They're made with Swiss dark and white chocolate chips, not to mention Brazilian coffee. Let's see here: 12 cookies in a $5 box; 4 cookies equal 1 cup of coffee. Pretty heavy on the coffee flavor, but these things actually taste pretty good.

11:30am: Ended up eating 6 cookies, along with a banana smoothie to better line my stomach. Don't want to get sick, plus milk and cookies is always a win.

12pm: Should not have munched on those extra two cookies. Feeling bloated (my stupid fault), but also more awake. Overall, thumbs up for Buzz Strong's Caffeinated Cookies, and I'm sure they're a much better afternoon snack than breakfast. Gotta shower and brush cookie from my teeth.

12:15pm: Good time to try Jolt Energy Gum, from the guys behind the double dose Jolt Cola. There are 12 chiclet pieces in each pack, and 2 pieces contain about as much caffeine as a cup of coffee. That's 6 cups of coffee per pack ($10 for 6). I have "Amazing Race" Spearmint and Icy Mint flavors here…trying the latter, but both also contain the herbal uppers guarana and ginseng. WTF: Packaging actually says "not a substitute for sleep." Really?

There's a weird aftertaste… I could be wrong, but I think it's the Aspartame (the same artificial sweetener used by Equal, NutraSweet, etc.). Aspartame itself is pretty controversial, so beyond taste, these may not be for you if you're concerned about its debated health risks. I'll press ahead with 2 pieces, though. That brings my caffeine intake so far up to the equivalent of three cups of coffee.

12:35pm: Jolt gum works surprisingly well. It would be cool to take hiking, and I almost feel like I noticed the effects faster than I do with say, a Red Bull. It doesn't have an energy drink's sugar-rush, though. Sort of miss that, but hopefully it means no sugar crash, either.

Between the shower and caffeine, I've shaken off last night's drinking and I'm pretty much good to go at this point. Normally wouldn't need any more caffeine in my day.

1:15pm: Straightened my place up, some friends coming around for a casual game of basketball. Dropped two round tablets of Blitz Energy Gum.

This stuff is clearly targeting Red Bull. Each $3 metallic silver pack has 8 pieces, with the total pack equivalent in caffeine to 6 "leading brand" energy drinks. That's definitely more economical than a single can of everyone's favorite cough syrup-like Vodka mixer.

What's more, Blitz Energy Gum also contains taurine and a bunch of B vitamins; so no surprise that it also tastes a little like Red Bull. Still, there's an odd aftertaste, again possibly due to the Aspartame.

1:30pm: This stuff work pretty quickly, which is good given its box goes on and on about how it's absorbed three times faster than energy drinks. Myeh. It still tastes like a sour bomb crawled into my mouth, farted, then died.

Hopefully a Foosh Energy Mint will wash that crap out. Each medium sized tablet packs 100mg of caffeine (roughly the equivalent to 1 cup of coffee). Flavor is minty fresh, but there's that aftertaste again. Just checked and yep, it's also artificially with Aspartame. That's gotta be what I'm tasting? Getting pretty freakin' sick of that taste. Oh, these mints also have B vitamins and Ginseng. That's kind of cool. 12 pieces in each $3.50 tin.

2pm: The Foosh mints kicked in. I'm at the equivalent of five cups of coffee for the day. Throat still feels parched (despite all the water I've been drinking), and feeling a little sweaty. I'm a little twitchy and eager to get out of the house. Time for some basketball—I'll let you know it goes.

6:30pm: Sooo…a few things. Firstly, I suck at basketball, even when pepped up on Joo Joo beans. I must remember that. Secondly, I'm a pretty fit person (I train in Capoeira every other day). But my chest is tight, and I feel lightheaded. Worse still, in what's clearly due to the caffeine (more than the elbow I took to the stomach) I've had some epic bathroom battles in the last half hour. You probably don't need to know this, but my ass hurts and I don't remember eating Indian.

Like some kind of dealer looking for company on a downward spiral, I also passed around some caffeinated fruit and coffee/chocolate-flavored lollipops at the game. They're sold in packs of 10 for $10, and each giant sucker (1.25-inch wide) contains 60-70mg of caffeine. General consensus: the fruit ones are super sweet, and the berry blast will make your mouth bluer than the Na'vi race in James Cameron's Avatar. The milkier flavors (Irish Crème, French Vanilla, etc.) were the favorites, and a couple of my friends grabbed some for their next exam cram session. (That's me on the far right below, smiling like a mad man.)

7:30pm: Grabbed a bite to eat after realizing I've not been hungry at all today. No surprise given that caffeine is an appetite suppressant.

9pm: Officially crashed out for a while there: feels like my body has been running double speed all day. Going to veg-out in front of the TV; try and shake this light-headed feeling.

10pm: Munched on some Gamer Grub. Four-buck snack is a disgusting mix of cheese curls, tomato almonds, sesame sticks, pita chips, fried onions and pizza cashews. Disturbingly enticing, though…couldn't help but finish the whole pack. Apparently, it contains a bunch of "cognitive supporting" vitamins and nutrients (betacarotene, niacinamide, etc). Over my head, but I'll take whatever brain boosters I can at this point. I'm wiped, and I've still got the intro for this story to write. But I'm so wired, I don't think I'll be getting to sleep before 3am anyway.

Final Thoughts

I clearly had more caffeine than is recommended by the creators and purveyors of this stuff, so it's no surprise my stomach is twisting like a Möbius strip, and I am experiencing the other effects of overcaffeination, too, like increased heart rate and blood pressure plus some headaches and anxiety.

Still, I did it in the name of science, or at least in the name of tasting, so that you know the best and worst snacky stimulants out there. Got any experiences you want to share? By all means, drop them in comments.

Caffeine is said to be the most widely used psychoactive substance in the world, with about 90 percent of North American adults consuming it each day. But in a mug or in a snack pack? Me? I'll stick to coffee.

Special thanks to ThinkGeek for shipping out all the grub—individually linked to their product pages above.

Taste Test is our weeklong tribute to the leaps that occur when technology meets cuisine, spanning everything from the historic breakthroughs that made food tastier and safer to the Earl-Grey-friendly replicators we impatiently await in the future.

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<![CDATA[Hitch Suction-Cup Belt Lets You Catch Free Rides, Dice with Death]]> Mixing suction-cups with the chance of a high-speed death: sounds like fun, and exactly what designer Robert Nightingale has come up with in his "Hitch" concept. It's a smidge like the free-ride skateboard Kouriers in Snow Crash and a smidge like bad building-climbing gear from B-movies. The idea of Hitch is simply to sucker onto a vehicle that's about to move off, using the belt and hand suction cups, thereby gaining yourself a free journey. But Robert also suggests aircraft hangers as a good hitchhiking location, which I'm pretty certain is a one-way ticket to a Darwin Award. [Yanko Design]

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<![CDATA[First Gen iPhone Shortage Hits NYC]]> At the Apple store on NYC's West 14th Street this morning, I caught this line, 30 people deep (my conservative estimate). I asked an employee what they were waiting for, and he told me "the iPhone." When I incredulously said it wasn't coming—we suppose—for another month, he said it wasn't the 3G iPhone, but "the one that came out last June. It's been out of stock all week." I asked him if he thought anyone should tell these poor saps that they should hold off for a month—before their dreams are crushed—but he just said "I don't think so." He couldn't actually confirm whether or not replenishments were on their way.

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<![CDATA[Transparent Opus Speaker Cables Bring You Audio Nirvana for $43,000 a Pair]]> We learned a lot from the feedback we got from the story about those "danceable" $7,250 cables from Pear Cable. Besides a complete reinforcement of that concept of a sucker being born every minute, we also found out the Pear Anjou cable's $7,250 price is a downright bargain compared with the prices of these Transparent Opus MM SC cables, where a pair of 25-footers will run you a cool $43,000.

One of the most astonishing accomplishments of the Transparent Cable Company is how it gets "reviewers" to play along with its con game.

This is from the Transparent Cable website:

"We are also pleased that so many members of the audio press have chosen to write about Transparent Cable. While our upper-end products seem to garner the most attention in the sheer number of reviews written, audio experts write about our more affordable cables, too. Reviewers everywhere agree that Transparent products at all levels deliver superb performance and great value for the asking price."
The asking price of $43,000 for a pair of cables?! What the hell has happened to the audio industry? We're just wondering why they're futzing around with cables, when they could be advocating 50,000,000-watt amplifiers for sale for millions of dollars. Soon, they'll be talking about quantum mechanics. Oh, wait, maybe they have already. [Transparent Cable]]]>
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<![CDATA[Nothing is On Sale for $6.28]]> It had to happen. Someone is now selling Nothing, and undoubtedly, some suckers are buying it. It's a piece of packaging with a clear plastic sphere sticking out of it that contains absolutely nothing. Well, there's something in there, but it's just the same as what's outside it: thin air. And get this: It costs $6.28. It's Nothing for something!

Heck, if Seinfeld makes billions of dollars on an entire TV series about nothing, certainly some enterprising entrepreneur can swipe a few thousand from those who want to send a message to their "loved ones." But if there's actually something in there, then this is not nothing, it's something.

So besides being a poor value, it's mislabeled. Might be worth $2 worth of laughs, but not $6.28. Is this that "nothingness" Camus and Hemingway wrote about?

Product Page [I Want One of Those, via Oh Gizmo]

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<![CDATA[Bling H2O for the Super-Idiots and Paris Hilton's Dog]]> The water salesmen have reached a new low with Bling H2O, arriving into the greedy paws of supersuckers in a 750ml bottle coated with Swarovski crystals and costing upwards of 30 ($56). If that doesn't make your blood boil, consider that the horse-faced Paris Hilton was seen pouring a drink of this shit for her little doggie. Grrr.

We're reminded that things like this happened just before the fall of the Roman Empire. Could the past be prologue?

Bling Water For the Uber-Rich [BornRich]

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<![CDATA[Mollibrands Premium Waters: Buy This and We'll Shoot Your Dog]]> The water sellers have stepped over the line again, now marketing the stuff toward pets. Mollibrands' precious website makes my skin crawl, where the anthropomorphizing goes so far beyond the realm of reality that these people must have been upset about the reclassification of Pluto because it's their homeland. Get this:

"Since we are pet parents ourselves, we have created the precise formula to support pets' key body functions for a healthy life."
Funny how there's no mention of the price of this Molli's Choice water, which if you have to ask, you probably can't afford it. The company offers this most rare of products in an unflavored version and "a selection of subtle and sophisticated flavors to keep even the most discriminating pet properly hydrated." Maybe you should try pouring some of this premium bottled water in your toilet, the vessel preferred only by the most discriminating pets.

Product Page [Mollibrands, Inc., via TRFJ]

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<![CDATA[Canned Oxygen For Sale, Suckas]]> You must have seen this coming: now they want to sell you some hot air. Seven-Eleven Japan has announced it will be selling cans of oxygen in its stores beginning May 24. Each can contains enough oxygen for 35 two-second inhalations, and the company says this will last a week if it's used five or six times a day.

Taking a look at the runaway success of selling water to people for hundreds of times what it costs, it's no surprise that marketers have now identified a whole new category of suckers to exploit. This time, as the gullible public sucks oxygen out of cans, their money is sucked out of their pockets—further proof that there is nothing like the good old placebo effect to separate fools from their money. The sales price of the oxygen cans wasn't revealed.

Sales of canned oxygen to create fresh market for Seven-Eleven Japan [RapidNewsWire]

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<![CDATA[Marketers Set to Sell You Hot Air]]> Riding on the coattails of the bottled water hysteria, now marketing weasels are conning people into buying a breath of fresh air. Canned oxygen is the newest luxury item, and it's available in flavors and essences that give you a variety of entirely new ways to throw away your money and think you're feeling better because of it.

Website Failed Success has an informative article about this budding sucka-fad, a good read:

If you thought bottled water is big, wait until this product hits full stride. If you said to yourself back in the eighties, "who would pay for water in a plastic bottle", you might not want to miss out twice. The market has proven that ideas such as this, built on a foundation of being pure, fresh, and clean; can be destined to succeed.

Doctors say the whole thing is bullshit, but of course, few have gone broke underestimating the gullability of American consumers. No word on how much these cans of O2 will cost, but they sure as hell won't be cheap. Sounds like a lot of hot air to us.

Canned Oxygen Could be the Next Bottled Water [Failed Success via boingboing]

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