It Took More Than Just iPhones to Shoot Apple's New Ad

With Macintosh turning 30 this year, you'd think Apple would go big. Maybe they'd spring for another Super Bowl commercial like the 1984 ad that changed the way the world thinks about computers. Nah… they just made an Apple promo reel that was shot entirely on iPhones—with a little help, of course. » 2/03/14 9:38am 2/03/14 9:38am

Apple Is Probably Going to Run a Sequel to its “1984” Ad Today

30 years ago. The Los Angeles Raiders are slaughtering the Washington Redskins at halftime. You decide it's time for a refill on your Crystal Light. You're headed to the kitchen when something stops you in your tracks—a chick with a Brigitte Nielsen haircut and a hammer, running towards you. » 2/02/14 3:00pm 2/02/14 3:00pm

Which State Will Be Drinking the Most Beer Today?

Americans have already spent an estimated $1 billion stockpiling beer for today's game. But who's drinking the most? This series of interactive maps by Esri tabulates crucial data for your Super Bowl Sunday, including which cities have hosted the most Super Bowls and where people are most likely to be spending their… » 2/02/14 11:00am 2/02/14 11:00am

How To Deep Fry Without A Deep Fryer (And Make 5 Super Bowl Treats)

For a lot of us, just thinking about the Super Bowl elicits a craving for deep-fried goodness. If you're without a dedicated fryer, don't fear. Modernist Cuisine at Home will show you how to achieve the same effect with a handful of conventional kitchen tools you just might have lying around. » 2/01/14 1:00pm 2/01/14 1:00pm

Richard Sherman Gives the Best Twitter Advice You'll Ever Get

Richard Sherman is a very talented football player, and I, like many of you, have become a fan. It's clear that in the post-NFC championship days, he's emerged as a divisive character. No matter your opinion, when it comes to Twitter he has some very sage advice. From a post he wrote earlier this week on the MMBQ: » 1/31/14 3:00pm 1/31/14 3:00pm

How the Super Bowl Turned the NYC Macy's Building Into a Massive Screen

There's endless Super Bowl hoopla happening in New York right now, what with the big game just days away. But you might miss one of the coolest if you don't look up: The projection-mapping specialists Moment Factory have turned the grand Herald Square facade of Macy's into an orgy of light. It's incredible. Here's… » 1/31/14 10:40am 1/31/14 10:40am