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How VFX Wizards Got The Brady Bunch Back on Screen to Sell Candy Bars

One of the more memorable moments from last night's Super Bowl—at least before the end of the fourth quarter—was the latest Snickers ad that co-opted The Brady Bunch into selling candy bars. But if you thought the ad just used some clever editing and dubbing, over on FXGuide they have a thorough break-down of the… » 2/02/15 4:50pm 2/02/15 4:50pm

The First Super Bowl Played Under LEDs Will Use 75 Percent Less Power

It might seem like LED bulbs are only for early-adopters hoping to cut down their monthly Con Ed power bill, but come Sunday, the energy-efficient lighting alternative will take center stage at one of the greatest spectacles on Earth. This will actually be the first Super Bowl to be entirely lit by LED bulbs. » 2/01/15 12:00pm 2/01/15 12:00pm

The FAA's Drone Ban at the Super Bowl Is Absurd

You may have heard about the Federal Aviation Administration (FAA) quietly declaring that this year's Super Bowl will be a "no drone zone." You may not have heard just how big that no drone zone will be. It's 60 miles wide. The no drone zone is larger than the city of Phoenix. Seems a little bit absurd, huh? » 1/29/15 7:20pm 1/29/15 7:20pm

Dish DVR Lets You Skip the Football And Watch Nothing But Super Bowl Ads

If you're one of the many Americans who couldn't care less which group of grown men is better at surprise bear hugs and rolling in the grass, Dish DVR is granting you a big Super Bowl surprise with Reverse AutoHop. Now, you can cut out all that garbage football from this year's Super Bowl, and gorge yourself on… » 1/29/15 3:02pm 1/29/15 3:02pm

Bud Light Built a Human-Sized Pac-Man Maze For Its Super Bowl Ad

Say what you will about the actual beer, but Bud Light has made some pretty memorable Super Bowl commercials over the years. And for this year's big game they've made every child of the '80s' dream come true by building a human-sized version of Pac-Man that even has challengers battling giant glowing ghosts while… » 1/23/15 9:04am 1/23/15 9:04am

Apple Is Probably Going to Run a Sequel to its “1984” Ad Today

30 years ago. The Los Angeles Raiders are slaughtering the Washington Redskins at halftime. You decide it's time for a refill on your Crystal Light. You're headed to the kitchen when something stops you in your tracks—a chick with a Brigitte Nielsen haircut and a hammer, running towards you. » 2/02/14 3:00pm 2/02/14 3:00pm

Which State Will Be Drinking the Most Beer Today?

Americans have already spent an estimated $1 billion stockpiling beer for today's game. But who's drinking the most? This series of interactive maps by Esri tabulates crucial data for your Super Bowl Sunday, including which cities have hosted the most Super Bowls and where people are most likely to be spending their… » 2/02/14 11:00am 2/02/14 11:00am

How To Deep Fry Without A Deep Fryer (And Make 5 Super Bowl Treats)

For a lot of us, just thinking about the Super Bowl elicits a craving for deep-fried goodness. If you're without a dedicated fryer, don't fear. Modernist Cuisine at Home will show you how to achieve the same effect with a handful of conventional kitchen tools you just might have lying around. » 2/01/14 1:00pm 2/01/14 1:00pm