<![CDATA[Gizmodo: super bowl]]> http://tags.gizmodo.com/assets/base/img/thumbs140x140/gizmodo.com.png <![CDATA[Gizmodo: super bowl]]> http://gizmodo.com/tag/superbowl http://gizmodo.com/tag/superbowl <![CDATA[Comcast Apologizing for Super Bowl Porn with $5 Discount?]]> Everybody has a price, even to let their kids watch a waggling penis during the Super Bowl. But I think that price is more than $5, Comcast.

According to an unconfirmed bit of information from the Consumerist, Comcast is giving their subscribers in Tuscon, AZ, a one-time $5 discount apiece in apologies for the pornography mixup during the Super Bowl. On one hand, that's a completely absurd amount of money to offer any family who had to explain what was going on to a scarred four-year-old girl. On the other, could Comcast make this right with any sort of compensation?

Well, there's only one way to find out. Offer us more, Comcast. Do something better. [Consumerist]

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<![CDATA[Prank of the Year: Comcast Tucson Airs Graphic Porn During Super Bowl (NSFW)]]> Tucson, Arizona was probably not the best place to watch the game last night. Partly because of the disappointing result, but mostly because of the huge, flapping penis.

With under three minutes left and just after Larry Fitzgerald's heroic comeback(ish) touchdown for the Cardinals, the video feed abruptly switched to a scene from stablemate channel Club Jenna, treating viewers to the sight of seemingly omnipresent porn guy Evan Stone swinging his junk around like a maniac. This interlude lasted about 30 seconds.

Comcast told the Arizona Daily Star that engineers have been "working throughout the night" to figure out what happened, but haven't yet come up with an explanation. It could have been a simple case of human error, but given just how wrong it all went, I'd put my money on a disgruntled outgoing employee. Video of the event below, obviously NSFW. [AZStar, image from Getty. —Thanks, Jason and Nic!]

Video courtesy of ComcastSuperBowlPorn.com. WARNING: THIS IS ACTUAL PORN, WITH WIENER

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<![CDATA[NBC Explains Why We Won't Have Headaches Watching 3D Super Bowl Ads Tonight]]> Advertisers promise "moving" 3D cameras will keep our eyes from jumping out of our skulls and running away in pain during the Big Game. Let's hope so, as there are two such ads planned tonight.

The NBC Nightly News clip below features the two ads, as well as the technology behind them. As much as the Reality Digital guy tells us the moving cameras will make the viewing experience "comfortable," I'm still seeing annoying paper glasses and blurry imagery, just like I did when they tried to revive this back in the 90s.

Bonus trivia: All Dreamworks animated films will be 3D from now on.


And don't forget, we tackled 3D, glasses and all, back in November. Read it. [NBC Nightly News via I4U]

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<![CDATA[Star Trek Super Bowl Trailer Seething With Captain Kirk's Youthful Angst, Hormones]]> One. More. Trailer. This final dive into the Super Bowl movie geekfest involves a captain, pointy ears, and the J. J. Abrams touch. It's Star Trek! Thirty seconds of updated modern Trek, to be precise.

Again, as with the other trailers today, watch this puppy in HD if you're a true fan, normal fan, or new to this strange, space sci-fi thing.

Here's the G.I. Joe trailer from earlier, and the intense Transformers trailer too. All three will be shown again on your TV later this evening during the game. [YouTube]

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<![CDATA[G.I. Joe Super Bowl Trailer Doesn't Really Feel Like G.I. Joe, You Know?]]> Hey, while we're at it, let's take a look at the G.I. Joe: Rise of Cobra ad that's going to show tonight during the game. It also features explosions and sexy women, and... dialogue.

The walking slo-mo group shot towards the end was kind of lame, but otherwise it looks like your standard summer Hollywood action blockbuster.

Of course, there's the nostalgia figure at play here too. Many geeks' memories, mine included, could be tainted by this film should it end up sucking.

Unfortunately for the geeks, so far I haven't seen much that makes this movie "different" and worthy of the Joe brand. [YouTube - Thanks, Chris!]

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<![CDATA[Intense Transformers Super Bowl Trailer 'Accidentally' Leaked Early]]> Here's the multimillion dollar 30-second Transformers: Revenge of the Fallen ad that's set to run this evening during the Super Bowl. Explosions, bad guys and sexy, sultry Megan Fox—all there.

Do yourself a favor and watch it in HD over at YouTube. [YouTube]

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<![CDATA[The Tech Behind NBC's Super Bowl Broadcast: They'll Be Using Cameras]]> NBC's pulling out all the stops for tomorrow's big game, and that includes upping the tech aspects of their broadcast. They're rewiring the stadium for fiber-optic cable, and their collection of cameras is awfully impressive.

Coverage of the game includes 35 high-end cameras, all focused on never missing even the smallest of details. They've rewired Tampa's stadium with 50 miles of fiber-optic cable to transmit the feeds from all of them, and are nearly doubling the on-site production crew compared to a typical Sunday Night Football broadcast. Aside from the expected overhead and goal line cameras, they've placed a camera in each goal post and in the hallway leading to each locker room for reasons I wouldn't want a football fan to explain to me.

The main cameras are Sony HDC-900/950s, with HD Canon lenses, and several "X-Mo" cameras for frame-by-frame analysis of the sidelines and goal lines. And just to be on the safe side, NBC is bringing along "several" 450-kilowatt backup generators.

Luckily, NBC won't be carrying over Fox's horrible dancing robot. Thank god for that. [Broadcasting and Cable]

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<![CDATA[6 Gadgets For Bitter Guys That Couldn't Care Less About the Super Bowl]]> Am I angry that my team didn't make it to the Super Bowl? You bet I am. This list is for bitter fans—or guys that didn't give a damn in the first place.

And remember, even if the Super Bowl doesn't excite you this year, the gadget deals surely will.

[Original Image via Flickr]

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<![CDATA[Super Bowl Security Uses Microsoft Surface For Coordination, Holding Up Nacho Bowls]]> The people in charge of Super Bowl CIVIII, or whatever they're up to now, are going to be using Microsoft's Surface to coordinate and view the goings on in Tampa this Sunday.

Surface is used in the way you'd think it would be used—to zoom in and out and scale things to people can view a map from the sky. There's voice communication and real-time tracking as well as instant messaging. [Microsoft]

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<![CDATA[1984 Macintosh Ad Still Rocks Our Socks 25 Years Later]]> Today marks the 25th anniversary of the perhaps biggest advertisement in history. One that generated millions in free coverage and still does today: 1984—presenting the Apple Macintosh—is still a gem that leaves most people speechless.

The production values of this ad, created by Steve Hayden and Lee Clow at advertising agency Chiat/Day—Apple's current ad agency—and directed by Ridley Scott—director of Alien and Blade Runner—, are simply amazing. At the time, the narrative and the cinematography were a complete breakthrough, to the point of TV commentators exclaiming "What the hell was that?" after the commercial cut, which ran during the third quarter of Super Bowl XVIII, January 22, 1984.

Apple spent 1.5 million on it, even while the board didn't want to run it and Steve Jobs—who obviously believed the ad was genius and was present at the moment of the filming—had to use all his Reality Distortion Field powers alongside John Sculley to get them to approve the spot. Reportedly, Steve Wozniak liked it so much that he offered to pay for it with his own money.

At the end, Steve's vision—as some times, spot on—prevailed and the 1984 commercial became the biggest hit ever in the history of advertising, setting the bar for every Super Bowl commercial since then. With one single emission, it generated millions of dollars in free coverage and re-runs in TV stations through the nation and abroad, and became a historical landmark to advertisers, companies, and public alike.

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<![CDATA[Gizmodo Super Bowl XLII Tech Commercial Awards]]> This year was a pretty incredible Super Bowl (especially after last year when one Giz staffer's hometown Bears lost). And while the most exciting 30 seconds this year were definitely late in the fourth quarter, the commercials, as always, held their own competition to captivate the audience. Here are our favorite tech-oriented spots from the night, designated with some awards that we pretty much made up after polishing off a sixer.


Best Product Placement - Iron Man
The Iron Man movie looks better with every second we see. But did the product placement pass you by? Keep your eyes peeled in the garage scene—Iron Man drives a Tesla Roadster. It's a nice car...but the guy can fly.

Best Lost Cause - HD DVD
This lame commercial plugging "what you watch after the game" was tossed in at the last moment. It's not even worth watching again, but here it is anyway.

Best High Concept - Audi R8 (Old Luxury)
Taking a lesson from The Godfather, a man wakes with an old (Bentley?) front end in his bed. Blood has been replaced with oil, and our longing with the R8.
Audi R8 Luxury Sports Car Super Bowl Commercial Ad

Best Laugh - ETrade.com (Clown Version Sequel)
The first baby stockbroker we met was kinda lame. But then we realized that the first ETrade commercial of the night was just a setup for a great payoff.
ETrade.com

Worst Punchline - Garmin
Little car, little military leader, little horse...and what about the GPS? Is it little or something?

Best Non-Commercial Commercial Moment - Football Terminated
You know that stupid Fox robo football player they've had for a few years as part of their graphics package? On three occasions, the Terminator came in and beat the shit out of him. And damn, it was fulfilling.

Strangest Cross Branding - Ford (regional commercial)
Ford pitches you a Fusion with a free iPhone...to use with Sync...a Microsoft product. And they use an iPod touch commercial style. Very weird. (And note: if this commercial existed before tonight, we're sorry. We use something called 'DVR' so we're a bit out of touch.)

Best Adolescent Humor - AMP Energy
There were sparking nipple clamps, I mean, c'mon.
Amp Energy

Lowest Kick To Disney's Balls - CareerBuilder.com (Follow Your Heart)
Singing crickets just don't have it as easy as they used to.
Career Builder Superbowl Commercial: Follow Your Heart

Best Overall Commercial - FedEx Pigeons
The fisheye POV shot from the carrier pigeon's enhanced eyewear sealed the deal. But GPS and nightvision can only do so much when you're a pigeon.
Fedex Super Bowl Ad: Carrier Pigeons Bad Choice for Shipping

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<![CDATA[Question of the Day: Will the Super Bowl Prompt You to Get an HDTV?]]> A question from last month asked whether our readers were HDTV ready or still languishing in the SDTV ghetto. I have often heard that major sporting events prompt higher sales of HDTVs, so our question to you is, will you get a new HDTV to watch my beloved Giants get obliterated in the Super Bowl?

Gawker Media polls require Javascript; if you're viewing this in an RSS reader, click through to view in your Javascript-enabled web browser.

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<![CDATA[How to Revive HD DVD: A $2.7 Million Super Bowl Ad!]]> Resuscitate an Ailing Format for Dummies. Step 1: Deny you're sick. Step 2: Fire Sale! Step 3: Profit Buy a 30-second Super Bowl spot for $2.7 million. Step 4: Profit.

Interestingly, the Blu-ray ballers won't be posting their own spot since they weren't able to cobble one together in time. Instead, they just offered this barb from BDA chair Andy Parsons: "Running a Super Bowl ad is not likely to convince consumers that HD DVD will win the format war." Pointy! [TG Daily]

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<![CDATA[Mac Chick of the Month is the iTunes/Pepsi Girl, Mandy Amano]]> Context: The Super Bowl iTunes/Pepsi ad from 2005 featured a cute girl by the name of Mandy Amano who set the internets ablaze with her dancing. Websites such as thatpepsigirl sprang up just to keep track of her comings and goings. Wired's Leander Kahney, whom Silicon Valley sister site Valleywag thought was Fake Steve Jobs for a couple hours, even called her the new Ellen Feiss. That's quite an Apple rep to live up to.

Where is she now? She's Macenstein's Mac Chick of the Month. Head over there for a couple more shots. Which means now you get to look at her without a shirt on.

p.s. ladies? Go look at Aussibum again.

Mac Chick of the Month [Macenstein]

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<![CDATA[Top 10 Super Bowl Ads, According to TiVo Eavesdroppers]]> Whether we like it or not, TiVo receives second-by-second audience measurement data about what its users watch, and that was no exception during Sunday's Super Bowl. That's how the company came up with its top 10 list of commercials, as measured by the amount of trick play features (rewind, fast-forward, and pause of live television) used during each commercial.

So here they are, the Top 10 most viewed commercials by TiVo subscribers, complete with embedded video:

1. Bud Light: Language Course with Carlos Mencia

2. Bud Light: Rock Paper Scissors

3. FedEx: Don't Judge

4. Nationwide: Kevin Federline Rollin' VIP

5. Doritos Crash the Super Bowl

6. CareerBuilder: Office Jungle

7. Blockbuster: Mouse

8. Doritos Crash The Super Bowl: Checkout Girl

9. Chevrolet: Everybody Loves a Chevy

10. Schick: Quatro Science

Apparently the sample of 10,000 anonymous TiVo households didn't agree with our assessment of the best Super Bowl commercials. But the results did jibe with many of our enthusiastic commenters, obviously a stellar group with their fingers on the pulse of the Zeitgeist of the U.S. heartland. Or something.

Bud Light Spots Top TiVo's Super Bowl List [Broadcasting and Cable]
Press Release [TiVo, via I4U]

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<![CDATA[Update on NFL's Panties: Still Bunched]]> panties.jpgResponding to what happened a couple days ago, churches around the country have put the kibbosh on "traditional" Super Bowl parties while the NFL continues to put the fear out, "standing by its interpretation of copyright law." Apparently, enough private homeowners are worried about Ray Lewis busting down their door that Slate came to the rescue, explaining the "copyright law" the NFL keeps referring to.
The 55-inch limit cited by the NFL applies only to public showings of the Super Bowl, not private gatherings. According to U.S. copyright law, Josh is in the clear so long as he doesn't take his gigantic TV to a public place, or invite "a substantial number of persons" to his house—more than a normal circle of family and social acquaintances.

While the Explainer goes on to say that "you can show the game to a big crowd, provided you're not charging people" and are showing it on "a single receiving apparatus of a kind commonly used in private homes," NFL spokesman Greg Aiello said that even admission-free "mass out-of-home viewings" are a no-no, and they will bust your ass. Hard.

So basically you should watch the game at home on your own big-ass TV, but don't tell anybody about it. Or better yet, watch it with your eyes closed.


The (Super Bowl) party's over
[IndyStar]
Is My Super Bowl Party Illegal? [Slate]

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<![CDATA[Super Bowl Dolphins Stadium Site Hacked, Spreading Malware]]> dolphinhacked.jpgSuper Bowl fans who are looking up info on the Dolphin Stadium site from a Windows machine may want to make sure they're using Firefox instead of IE. Apparently the site's been hacked and is hosting two known Windows Security flaws.

If you're running an unpatched Windows machine, your computer will connect to some server in China to download a trojan, which gives some very nerdy dudes complete access to your machine. So those of you who want to fetch info from dolphinstadium.com, make sure you've got the latest patches or are running a Mac/Linux machine. Either that or your wife's going to be pretty peeved when she finds some actual dolphin porn on your computer. Poor Flipper.

Super Bowl stadium site hacked, seeded with exploits [ZDNet]

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<![CDATA[NFL Gets Its Panties in a Bunch Over Jesus and Big TVs]]> In a truly noble move, Fall Creek Baptist Church in Indianapolis tried to bring football and Jesus together on Super Bowl Sunday, before having its plans sacked (sorry, obligatory pun) by the NFL.

While the church fouled for sure (again, sorry) by initially planning to charge for the bash, even after making the event free to all who worship, the NFL refused to budge, saying the church's plans to show the game on a projector weren't kosher. What's strange here is the NFL's claim that copyright law "limits it to one TV no bigger than 55 inches."

Budding lawyers out there, is this just BS? Does this just apply to public viewings? Watching the game on a massive TV with lots of friends and even more booze is what the Super Bowl's all about, or at least that's what I've heard. I hate football.

NFL won't let church show game [CNN/SI via Fark]

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<![CDATA[Super Bowl Ad Watch: LG Shows Us Its Set, Releases Ad In Its Entirety]]>
We showed you a 15-second preview of LG Canada's Super Bowl commercial the other day, just a teaser for the real thing which will air on Sunday. Now, the company has decided to release the entire spot for your perusal. We like this one a whole lot better than that silly teaser. Show us your set, indeed.

LG Contest [LG Canada]

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<![CDATA[The Last-Minute HD Super Bowl Party Guide]]> Sure, you can be a regular Joe and set up a couch and chairs around a crappy projection TV with a tiny grill on the deck, but who wants to look like a loser? If you really want to impress your friends and family, simply follow some steps and become the Unofficial Lord of the Party. The latest technology and gadgets are key to an awesome Super Bowl party this Sunday.

Step One: TV
There is a lot more that goes into selecting a TV for the Super Bowl than you may think. If you are thinking about going low-def, then close the browser now, because you have lost all of my respect and I would prefer you not reading my guide.

Fortunately, this year CBS has the honors of broadcasting the Super Bowl. It will, of course, be in HD. I like to call this the first year the Super Bowl will truly be in HD. Last year FOX had the rights to the Super Bowl broadcast, and even though they did air it in HD, many markets at the time did not have FOX in HD. Hell, I still don't have FOX in HD on my cable service one year later (Cox, you listening?).

pioneer_pro_fhd1.jpgNow, on to the HDTV choices. There are a handful of things to shop for in an HDTV for the Super Bowl and more. If you are watching the Super Bowl I would like to also assume you are a sports fan and if you have never experienced sports in HD, it is one hell of a treat. Picture quality is key—specifically accurate colors, ability to produce deep blacks and adjust primary colors. If money isn't a concern then the Pioneer Elite Pro-FHD1 may be for you. This 1080p 50-inch plasma is the top of the line for picture quality. You will pay for it, though. This plasma carries a list price of $8,000, but in all reality will cost you closer to $6,000 at most places.

xbr2.gifDon't worry, there are cheaper options out there. For a party environment you can't go wrong with the Sony XBR2. This is the little brother of the XBR3 that we reviewed back in December, but it is able to get the job done and impress your friends with the nice silver bezel that just makes this 40-inch LCD just plain beautiful. One feature that makes this LCD stand out is that the picture quality is always the same when viewing from off-angles. So at a Super Bowl party not everyone will be able to view the HDTV from a direct angle, but with the XBR2 from Sony, they will not be screwed with poor picture quality. This TV is a little more manageable with a price around $3,000.

panasonic_px60u.jpgStill too expensive? Okay, how about the Panasonic TH-42PX60U. This is a 42-inch plasma from Panasonic that still has pretty good colors with a price of $2,000 so (it was seen as low as $1,350 at some online retailers).

You aren't limited to the choices above, I just tried to help narrow it down to some superb TVs in specific price ranges. Just remember, it is key to find an HDTV with the best picture quality. Often you get what you pay for with HDTVs, so that $800 off-brand may seem appealing but it won't look as good.

Step Two: HD Content
hdcontent.jpgThis is an easy one. HD channels don't magically appear on your brand new HDTV—you have to buy (or rent) more gear. First step is to call up your cable provider. Whether it is Time Warner, Comcast, Cox, whatever—they will have HD digital cable tuner boxes that can be rented on a month-to-month basis. Be sure and call now to make sure you get one because Time Warner has supposedly run out of HD DVR boxes for rent, but that may not be true in your area or with a different provider. If your provider is out of HD DVR boxes, there is still another option. and it is the Series 3 TiVo, but that badboy runs a solid $800 or so.

Step Three: Audio
superbowl-HTIBs.jpgYou can always go the audiophile way and pick up a nice, high-end receiver and a handful of high-end speakers and try to wire it all together, but we only have a few days left to prepare so the best bet right now is a HTIB, or home theatre in a box. These are surround sound systems that come with everything you need from the speakers to a receiver, etc. The audiophiles out there may be cursing my name, but the HTIB is the best bet for the home entertainment center amateur who needs decent surround sound, quick.

For top of the line with sound quality, and ease of setup the Sony DAV-X1V is where it is at. This is a 2.1 channel system that creates a virtual surround sound environment. It is easy to set up and can provide sound for those bone-rattling hits from Brian Urlacher. It does carry a high-end price at $1,000 list price from Sony.

If style is the name of the game, the Pioneer HTS-560DV is one of the best looking HTIBs for your party. The four tower speakers can make your system look damn good, just watch out for knocking them over in a drunken rage after your team loses. These carry a more reasonable price of $550.

If you are looking for a more cheap solution, the Samsung HT-DB600 is it. For a budget HTIB, this is the only option with superb midranges and powerful bass. This HTIB lists for $350, but you may be able to find it cheaper than $300.

Step Four: Be Prepared for the Worst
be-prepared.jpgPower and cable outages are always a potential problem and there is only one solid way to save your Super Bowl party if outages were to happen. First, invest in an HD antenna. If that cable goes out you can still receive HD goodness over the air with this basic HD antenna that can be found at any radio shack. And to prevent power outages from stopping your Super Bowl party, a back-up power generator is the only way to go.

Step Five: Food and Drink
Grilling and food is essential for any Super Bowl party. Unfortunately, I can't help much when choosing a grill. If you happen to be a chef, you probably already have a grill or know what kind you like. Some people swear by charcoal, personally I am a gas grill guy (for ease) or hell, you may even want to bust out a hibachi, smoker, PS3 or USB grill. Regardless of how you do it, here are some accessories that can help.

oregonsci-meatthermom.jpgWireless thermometers are becoming all of the rage. The best one out there is the AW131 from Oregon Scientific. Stab the meat on the grill and set the wireless monitor with what kind of meat it is and how you like it looked. Go back, enjoy the game and wait for the receiver to give you word that the meat is done.

beercanroaster.jpgIf going wireless is a bit too high-tech for you, this spatula with built-in meat thermometer may be a bit better. Don't forget about the classic beer-can chicken.

lightpeppershaker.jpgGrilling at night is only inevitable, so a cordless electric knife with LED lights and lighted salt-and-pepper mill could definitely help out.

Whether it is beer, wine, water, soda or juice, there isn't much that can be done to improve drinking. Sure, there are tons of beer drinking gadgets out there, but you have teched the hell out of this Super Bowl party already, and sitting back and cracking open a cold one may be the perfect remedy to wind down and forget about all of the technology involved in making this party happen.

Step Six: Have Fun
Regardless of how much you want to show off the latest and greatest tech at your party, it is important to have fun. The Super Bowl is more than just a football game, it is a time where you can gather with people and have one hell of a time while watching football, entertaining commercials and a half-time show featuring Prince. So gather up the friends, fire up the grill and enjoy yourself—you have earned it. Super Bowl Party image via Roger Mommaerts Jr

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