Swatch's Sistem51 Will Finally Be Available In the US on July 1

There's some great news for watch aficionados who haven't already found a friend in Europe to buy and ship them Swatch's new Sistem51 timepiece. The watch features a genuine Swiss mechanical movement that's assembled through an automated process that means it can be mass produced on the cheap, but not cheaply made. » 6/26/14 4:35pm 6/26/14 4:35pm

Swatch's $90 Dive Watches Won't Take You To the Depths Of Poverty

If you're into any kind of serious underwater adventuring, you'll probably balk at Swatch's new Scuba Libre line. But at just $90 they're not targeted at timepiece connoisseurs or wannabe Jacques Cousteaus. They're designed for an afternoon at the beach where you won't be too devastated if your watch gets destroyed… » 6/12/13 5:00pm 6/12/13 5:00pm

Swatch Sistem51: Finally, Mechanical Movement on the Cheap

When Swatch figured out how to simplify and automate the production of Quartz watches, it made the technology extremely affordable and accessible to anyone who still wanted an analog timepiece. But even with rumored smart watches on the horizon, more traditional timepieces with mechanical movements are still very much… » 5/01/13 1:55pm 5/01/13 1:55pm

Swatch 007 Villain Watches, Because Bad Guys Aren't Spending Taxpayer…

Generally when we lock all the doors, put on a tuxedo t-shirt and fantasize about being James Bond, we don't reach for our Swatch collection to complete the ensemble. But the new 007 Villain collection from Swatch simultaneously captures some of the camp and style of the James Bond films in something that you could… » 10/06/08 2:00pm 10/06/08 2:00pm

Swatch Concept: Air Tube Design Has Us Pumped

Wish we could say this is the latest Swatch that's on sale now, but not yet. It's a concept by British designer Laurence Dawes based on a bicycle pump tube. Even though those floating numerals might be a bit difficult to manufacture, we think the concept is sufficiently eye-catching to warrant that coveted Swatch… » 1/23/07 9:57am 1/23/07 9:57am