Why Sweden Commissioned Its Own Typeface

The idea of branding a place is a fairly new one, and the notion of place-based typefaces is even newer, with national and local governments from Qatar to Chattanooga commissioning their own fonts. The latest country to set its on typeface is Sweden—but it's also questioning whether a national font is a bit too… » 10/23/14 12:35pm 10/23/14 12:35pm

This Creepy Halloween Ad From Ikea Is Just Perfect, Danny

Ikea, in general, is a frightening place, a bizarre isolated world unto itself filled with sad, desperate people. Sometimes I feel like I'll never make it out of that maze alive. That's what makes this ad from Ikea Singapore, promoting its late-night shopping hours, one of the best Halloween ads I've ever seen. » 10/21/14 4:30pm 10/21/14 4:30pm

Spectacular Swedish Marines ad mocks US military recruitment ads

You have to give it to those Swedes: Behind those chiseled marble faces with platinum blonde hair and cold steel blue eyes there's a great, almost British sense of humor that takes the piss out of everything. This Swedish marines commercial mocking Hollywood-style US military recruitment ads is a good example. » 10/10/14 7:22pm 10/10/14 7:22pm

This Meteor Missile Can Fly Farther Than the Eye Can See

Sweden doesn't readily spring to mind when discussing global military powerhouses, but the European nation is far from being a pushover. In fact, the Swedish military—working in conjunction with a cadre of marquee manufacturers and five other European nations—is nearing completion on the world's first and only… » 7/08/14 11:40am 7/08/14 11:40am

Crying baby seal found lost in Swedish city

Some people found a baby seal crying for attention far away from the open sea, in the city of Sundsvall, in eastern Sweden. Apparently, instead of calling some emergency service, they just filmed her with their cellphones. A sad sign of the times, I guess. So eventually she was like "wtf, screw you humans," went back… » 4/12/14 2:09am 4/12/14 2:09am

Coolest band in the world plays with musical instruments made from ice

What's cooler than being cool? Ice cold. Exactly. The Swedish town of Luleå took that saying literally because they formed an incredible ice orchestra called Ice Music that uses musical instruments sculpted from ice—yes, ice—to performs songs inside a concert hall that's basically an igloo. » 2/07/14 12:28am 2/07/14 12:28am

This Transforming Medieval Text Is Actually Six Books in One

With a literacy rate hovering around an estimated 5 to 10 percent of the population during the Middle Ages, only a select few of society's upper echelons and religious castes had use for books. So who would have use for a sextuplet of stories bound by a single, multi-hinged cover like this? Some seriously busy scholar. » 1/24/14 4:20pm 1/24/14 4:20pm

The World's Biggest LAN Party Is A Sci-Fi Party From The Future

Dreamhack Winter, an annual LAN party held in Sweden, is easily the biggest of its kind in the world. People come from all over Europe (and sometimes futher afield) to spend a few days hanging out, seeing bands and watching pro gamers. Oh, and lugging their entire PC then setting it up in a cavernous, sweaty hall. » 12/05/13 4:45am 12/05/13 4:45am

Why It Takes Ikea Five Years to Design One Kitchen

I’ve always daydreamed about what working at IKEA must be like: Creating whimsical reindeer-shaped furniture, testing new meatball recipes, and dreaming up adorable product names. But as the Wall Street Journal reveals today, the process of developing products at the world's largest furniture retailer is an epic,… » 10/14/13 11:59am 10/14/13 11:59am