As for what the Tegra 2 is, nobody really knows, because the closest Nvdia execs will get to a spec rundown is to offer vague promises of MORE: evidently it will be at least twice as powerful as its predecessor, which was was impressive in its own right. We'll get a sense of how powerful it is at CES, but the major point Nvidia would like to make is that unlike last time, the Tegra 2 will actually get used:

At CES we are going to make a major announcement about Tegra family. It is highly possible that we will see some very interesting form-factors coming out at the same time. [There will be products] shown by our partners using the next-generation Tegra device. You are going to see roll-outs and deployments of tablet PCs, smartbooks, netbooks, MIDs throughout the first half [of the year]; and then you will see major roll-outs of smartphones in the second half

This jibes with chatter from the last few months that companies like Samsung, Nintendo and even Nvidia themselves have suddenly started working on Tegra hardware; we just didn't know until now that it'd be next gen. What we still don't know is what that means: If the original Tegra could decode 1080p video, what can the new one do? Decode 1080p video more enthusiastically? [XbitLabs]

Creative and ZiiLabs are showing off a pile of Zii reference hardware to potential hardware licensors in China today, in hopes that someone will manufacture it. The Zii phone reference design, pictured for the first time above, is the only one we can see right now, and promises full 1080p video playback over HDMI, OpenGL 2.0 accelerated gaming, and support for both Android OS and ZiiLabs' Plaszma software. And that's just the phone—ZiiLabs also has a 360º full HD webcam, a PCI-E video coprocessor, a pocket synthesizer and, well, lots.

But before we get to the rest of the new stuff, a little timeline for you. Back in January, Creative announced, with of an offshoot company called ZiiLabs, "Zii StemCell Computing." There were not adjectives strong enough, no superlatives super enough, no words wordy enough to describe the wonders of this StemCell computing. Unlimited Flexibility! Incredible Scalability! High Energy Efficiency! ET! CET! ER! A!

But wait, what is this thing? The Zii StemCell processor is basically an extremely flexible system-on-a-chip, which is to say a multi-talented slab of hardware with an ARM Cortex chip at its core, intended to power all manner of multimedia devices, from PMPs to phones to settop boxes to, well, whatever. Creative promised low power consumption, high processing power, and plenty of uses. The platform would be licensed to hardware manufacturers, and eventually, we'd find these Zii-powered gadgets in our possession, under familiar brands. (But not necessarily Creative itself.)

Then we were shown the Zii Egg—pictured above—which is an Android-powered PMP with an alternate OS called Plaszma. This was actual hardware—that's more like it—and it looked compelling: media playback was strong, and the device itself was hot, and most importantly for Creative, new. But this, like anything else out of ZiiLabs, was reference hardware—unless someone picked it up for manufacture, it was strictly for developers.

Fast-forward to this month, and the project is finally springing some leaks. A smartbook shows up out of nowhere. Rumors about netbooks, which could leverage the Zii chip's power for 1080p video playback, real-time encoding, HD video conferencing, Flash acceleration and more, emerge. And finally, today, an announcement. ZiiLabs is pitching more reference designs, like the Zii Egg, to manufacturers:

The line-up of Zii Powered devices on display include a dual OS concept mobile phone which supports the Plaszma OS and Android OS, a desktop touch screen video conferencing device, a web-box, a 360° multi-view camera system, a PCI Express add-on card that instantly empowers notebooks with HD video encoding for high quality video conferencing, a pocket-sized synthesizer that can emulate the sound of some of the world's best pianos, as well as the world's smallest credit card-sized Blu-ray quality media player – based on the ZMS-08 chip.

The headliner here is obviously the Trinity phone, which can count itself among the first wave of 1GHz Android phones, and promises serious media and 3D support. The reference hardware, as you can see, is conservatively designed, though undeniably nice—and apparently iPhone skinny.

But the other Zii Wares are compelling in their own ways. The videoconferencing system can apparently process a distortion-free 360° view in full HD. The PCI Express add-on card will do video offload duties, a la Nvidia's GPGPU systems. And that little "Blu-ray quality" media player, well, I really don't know. All of the Zii hardware is propped up by the Plaszma-centric ZiiLife suite, which includes videoconferencing software with media sharing, educational software, and an app store.

As they are now, these gadgets will probably never see the light of day—it'll be up to hardware manufacturers to pick up the reference designs, after which they'll undoubtedly put their own spin on each concept. And as far as the associated software goes, it'll most likely remain under wraps until there are actual products to use it with. At any rate, over the next few months we can probably expect to see some of these Zii-powered gadgets show up as actual, buyable products, whatever forms they may take. And honestly, I'm eager to see them. [ZiiLabs]

We don't know the expected price range yet. Could a company like Creative really undersell the likes of Intel or Nvidia?

That question aside and despite Creative specifically ruling out putting it into smart phones, chips like the ZMS-08 will definitely bring higher performance to lower power devices and seem worth at least a bit of excitement. [Engadget]

Yeah, I know, you see "StemCell Computing" and you kinda want something goopy and weird that could perhaps, when given enough density, clone a Shakey's pizza shop. But the folks at Creative—including the chairman, my old buddy Sim Wong Hoo—are pretty stoked about this little system on a chip, the ZiiLABS ZMS-05 SoC, which comes out of the acquisition of the company formerly known as 3DLabs.

I suspect this is the last time the mainstream gadget media will hear about Zii directly until there are Zii-powered electronics bopping around, but that might not take long, as the following press release promises a "complete, powerful and energy efficient platform with a very rapid time-to-market."

Dreaming big, they even say that the technology allows "virtually unlimited chaining" to form "a state-of-the- art ‘hypercomputer’ with many petaflops of processing power...100 times smaller, 100 times greener and 100 times lower cost than conventional super computers." Sounds pretty good, in a crazy future's-so-bright sort of way. Good on you, Creative and ZiiLabs—now let's see some dang ZiiToys!!!

Creative Launches the Zii Platform and Ushers in the Era of StemCell Computing
Creative Forms ZiiLABS and Ushers in the Era of StemCell Computing Where Nano-Sized Super Computing Will Be Available in Our Daily Lives through Flexible, Tiny, Powerful and Scalable SoC

CES, Las Vegas, NV - Jan. 8, 2009 — Creative Technology Ltd. today announced the formation of ZiiLABS™ (a wholly owned subsidiary of Creative), with the combination of 3DLABS — which has a 25-year history as a leading innovator in programmable graphics, media and applications processing — and resources drawn from the largest product group in Creative, the Personal Digital Entertainment group.

The formation of ZiiLABS, the launch of the new ZiiLABS ZMS-05 SoC (System-On-Chip) and the new Zii™ Platform today usher in the new era of StemCell Computing™. The new ZiiLABS ZMS-05 SoC (System-On-Chip) will be unveiled and demonstrated from January 8-11 at the Consumer Electronics Show, South Hall booth #30651.

“We have invested a billion dollars and 10,000 man years of R&D effort over the last 25 years in platform solutions,” said Sim Wong Hoo, chairman and CEO of Creative Technology Ltd. “The combination of the technology from 3DLABS and the product development prowess of our Personal Digital Entertainment group delivers a complete, powerful and energy efficient platform with a very rapid time-to-market for our partners – the Zii Platform.”

“We now look to shaping the future of computing with the introduction of the integrated ZMS-05 media-rich processor, and ushering in the new era of StemCell Computing where we will bring the incredible benefits of nano-sized super computing right into our daily lives,” said Hock Leow, president of ZiiLABS.”

This StemCell approach has benefits in terms of:
· Flexibility — Utilizing a breakthrough technology comprising of programmable Processing Elements (PEs) which are basically Software Defined Silicon
· Scalability — 10Gigaflops to Petaflops (1015 floating point operation per second)
· Energy Efficiency — Huge processing power of the ZMS-05 SoC enables it to perform more in less time, equating to low power consumption
· Complete Solution — Ready-for-Market Zii Platform Solutions

Unlimited Flexibility
Stem cells are the basic building blocks of life, possessing the unique ability to develop into the specialized cells and tissues required by organisms to function effectively. Inspired by this concept, the ZMS architecture uses an array of media-optimized Processing Elements (PE) as its stem cells that can instantly develop into any of the specialized acceleration functions required of today’s media rich devices and offering advantages in terms of flexibility, performance and features when compared to the fixed function silicon blocks traditionally used in SoC designs.

Incredible Scalability
The scalability of the ZMS architecture is highlighted in the first Teraflop Accelerator with the footprint of an A4-sized sheet of paper, consuming less power than a desktop PC. By utilizing the virtually unlimited chaining capability of the ZMS chips, a state-of-the- art ‘hypercomputer’ with many Petaflops of processing power can be realized, which can be 100 times smaller, 100 times greener and 100 times lower cost than conventional super computers.

High Energy Efficiency
Due to the compute density of each Processing Element, the ZMS-05 SoC is able to do an immense amount of media processing in far less time — and with far less energy — than taken by standard processors; which translates into longer battery life. Intelligent power control means the speed and power consumption of the processor can be matched to the task in hand and unused features can be turned off completely, put in deep stand-by and reactivated instantly after weeks of shut down, helping to lengthen battery life even further.

Complete Zii Platform Solutions
The ZMS-05 processor combines the media processing array, dual ARM cores and a rich set of integrated peripheral controllers with hardware platforms and advanced SDK and middleware. This will enable Software Developers, OEMs, ODMs and System Integrators to create unlimited possibilities and develop a broad range of highly innovative products.

ZiiLABS Launch Partners
With the excitement about the ZiiLABS platform now public and the ZMS-05 in production, the Company is pleased to be working with many OEM partners worldwide announcing products based on ZMS including: MicroStar International, Perception digital, F&S Electronic, MediaNet, ASTAK, PowerLinux and Grandeye.

For more information, please visit Zii.com

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

About ZiiLABS

ZiiLABS is a worldwide leader in media-rich application processors, hardware platforms and advanced middleware. Its products enable OEMs, ODMs and system integrators to deliver industry-leading devices across a broad range of consumer electronics and embedded markets. Originally founded in 1994 as 3DLABS, the company re-branded and joined with the Personal Digital Entertainment group of Creative Labs to form ZiiLABS in January 2009. ZiiLABS with over 800 R&D engineers today has invested US$1 billion and 10,000 man years in media processing solutions and has offices in the UK, China, USA and Singapore.