Technicolor was a 20th century pioneer when it came to video. Now in the 21st century, facing some financial troubles, the outfit might be content to innovate less and patent troll more, evidenced by its raid on the likes of Apple, HTC, and Samsung.
I'll blame myself, but the results of this week's Technicolor Shooting Challenge just weren't very Technicolor—except these knights, bears and bugs, oh my!
Technicolor film was not color film, and it did not produce anything like lifelike colors. But how did it produce color movies? And why did those colors glow? And why did all of it lead to Dorothy getting ruby slippers?
Those old Hollywood movies looked larger than life, didn't they? In part, it was because of their elaborate sets. And in part, it was the over-saturated Technicolor. For this week's Shooting Challenge, you'll take a photo in Technicolor.