Why sales people love the slippery psychology of the anchoring effectEsther Inglis-Arkell11/27/12 3:30pm10EditPromoteDismissUndismissHideGo to permalinkYou're in a new situation, with no idea what to expect. Naturally, you look around for context that will help you figure out how to act. Mostly, that's a good way of getting through the situation. Occasionally, though, it'll get you in trouble. Why? That's where the anchoring effect comes in.