How Product Placement Took Over Science Fiction, From E.T. To Star TrekCharlie Jane Anders1/19/15 11:25am2978EditPromoteGo to permalinkThese days, product placement is an accepted part of science fiction. We're used to seeing big brands splashed all over every TV show and movie about aliens or the future. But it wasn't always this way. Here's the quick-and-very-dirty history of how on-screen advertising became a science fiction mainstay.