The words “alternate reality game” were the last thing some hardcore Pokémon fans wanted to hear last night. I understand why. It’s a spin-off. It’s on mobile. You can’t play from the comfort of your own home. And yet! Pokémon Go could be the shot in the arm that the monster-collecting series needs.
MTV turns 30 today. How old! Also how historic; in three decades, the network revolutionized media, turned heads inside and out, and struggled to remain relevant. But one thing should be obvious now: it was never just about music.