Would Being Blasted With Rain and Snow Get You Back Into Movie Theaters?

As more and more content becomes available to stream from the comfort of a living room, cinemas are having a harder and harder time luring audiences into theaters. But will turning the movie-going experience into a tame thrill ride—including blasting audiences in the face with water—help boost attendance? » 4/13/15 11:20am 4/13/15 11:20am

Ikea Replaced All the Seats In This Movie Theater With Comfy Beds

Another way that movie theaters have tried to lure audiences away from their living rooms is with big comfy upgraded seats that often even recline. But that's nothing compared to the facelift Ikea gave a movie theater in Khimki, Russia. The seats were all removed and replaced with freshly made beds all pointing at the… » 12/11/14 9:05am 12/11/14 9:05am

A Terrifying PSA Scares Moviegoers Into Never Texting and Driving Again

Sometimes experience is the best way to learn, but when it comes to driver safety, it's not like you can have a deadly accident more than once. But you can come close, as Volkswagen demonstrated with this highly effective interactive PSA it revealed to unsuspecting moviegoers in Hong Kong. » 6/09/14 4:52pm 6/09/14 4:52pm

More People Would Camp If All Trailers Had Home Theaters

Heading into the great outdoors is supposed to be about getting away from it all. And for the most part, the campers and trailers from Germany's Dethleffs let you do just that, and in relative comfort. But at the Dusseldorf Caravan show the company showed off its Mini Movie Campy concept; a portable home theater that… » 10/11/13 9:40am 10/11/13 9:40am

The Internet Chooses the Movies at This Clever Stoop Cinema

We've seen loads of pop-up urbanism over the past few years, from parks to libraries, all designed to turn dead urban space into lively ones. But how do you stop people from immersing themselves in their phone screens in public? By building a larger screen, where they can be immersed together! » 6/27/13 6:27pm 6/27/13 6:27pm

Theaters Want Pricier 2D Movie Tickets So 3D Films Get Cheaper

It's no secret that the movie going public hasn't exactly embraced 3D films with open arms. Yet for some reason Hollywood hasn't gotten the message and still keeps cramming 3D content down our throats. What's even worse is that it now seems that theaters are going to financially punish patrons who prefer their flicks… » 3/24/12 3:00pm 3/24/12 3:00pm

Wimbledon Finals to Be Broadcast in Theaters in 3D

Sports in 3D? Nothing new. Watching live games in a theater? Nothing new. Watching the Wimbledon finals in 3D in a theater? New! RealD will broadcast the Men's Semi-Finals, Women's Finals, and Men's Finals live in theaters across the world. It's your chance to get pretend close to Rafa's biceps, the sweet blades o'… » 6/27/11 11:32am 6/27/11 11:32am