A few weeks ago, MoviePass dropped the price of its subscription service that allows you to go to the movies as much as you want for $9.95 per month, and its user numbers jumped through the roof. The collective reaction has boiled down to “How the hell is that supposed to work?” Well, it might not be as crazy as it…
Theater owners are letting loose about Screening Room, the director-backed venture that will allow people to spend way too much money to watch a movie in their home the day it’s released in theaters—but they’re missing the point.
Designed to make audiences gasp even before the performance begins, opera houses are perhaps the most architecturally opulent spaces on Earth. A new book by photographer David Leventi attempts to document the grand interiors where civilization’s most celebrated musical acts come to life.
As more and more content becomes available to stream from the comfort of a living room, cinemas are having a harder and harder time luring audiences into theaters. But will turning the movie-going experience into a tame thrill ride—including blasting audiences in the face with water—help boost attendance?
Another way that movie theaters have tried to lure audiences away from their living rooms is with big comfy upgraded seats that often even recline. But that's nothing compared to the facelift Ikea gave a movie theater in Khimki, Russia. The seats were all removed and replaced with freshly made beds all pointing at the…
Sometimes experience is the best way to learn, but when it comes to driver safety, it's not like you can have a deadly accident more than once. But you can come close, as Volkswagen demonstrated with this highly effective interactive PSA it revealed to unsuspecting moviegoers in Hong Kong.
Heading into the great outdoors is supposed to be about getting away from it all. And for the most part, the campers and trailers from Germany's Dethleffs let you do just that, and in relative comfort. But at the Dusseldorf Caravan show the company showed off its Mini Movie Campy concept; a portable home theater that…
Seeing an IMAX movie is impressive, sure, but what's even more impressive is watching an IMAX theater get built. The world's largest no less. It's a feat.
We've seen loads of pop-up urbanism over the past few years, from parks to libraries, all designed to turn dead urban space into lively ones. But how do you stop people from immersing themselves in their phone screens in public? By building a larger screen, where they can be immersed together!
A very awesome Florida dad rented out his local historic movie theater so his son could have a fantastic 13th birthday party: pizza and video games played on the big screen. Jonah has Type 1 diabetes and often volunteers with the Juvenile Diabetes Research Foundation.
It will take a few years before the technology trickles down to home theaters, but at CinemaCon this year Dolby introduced a new surround sound system called Atmos that promises to create the illusion that sounds are coming from everywhere inside the theater.
The whole 3D thing wasn't quite a success when it came to convincing people to come back to theaters instead of just downloading movies at home. But you know what they say—if at first you don't succeed, try adding a rumble feature to theater seats.
The movie theaters in my neighborhood offer sticky floors, the over-powering smell of stale popcorn, and overpriced snacks. But in Malaysia, they offer uber-comfortable beanbag seating—a moviegoing innovation greater than talkies, air conditioning, and cup holders.
It's no secret that the movie going public hasn't exactly embraced 3D films with open arms. Yet for some reason Hollywood hasn't gotten the message and still keeps cramming 3D content down our throats. What's even worse is that it now seems that theaters are going to financially punish patrons who prefer their flicks…
At almost 97 feet tall and 117 feet wide, the screen at the Darling Harbour IMAX Theater in Sydney is the largest in the world. And after 16 years of service, it needed to be replaced.
Apple's "iTunes Movie Trailers" app is one hell of a misnomer: it doesn't just beam down the giant library of trailers we love. The new app lets you buy tickets, find nearby theaters, and chart film releases on a calendar.
There are plenty of people now who think the cable companies are nothing but a cabal of greedy assholes. But you know who hated the cable companies more? Movie theaters and broadcast networks in the 1970s.
How's this sound: A movie subscription that lets you watch unlimited movies in theaters for 50 bucks a month. It's like Netflix but for the real, real life. Would that be something you're interested in?
Sports in 3D? Nothing new. Watching live games in a theater? Nothing new. Watching the Wimbledon finals in 3D in a theater? New! RealD will broadcast the Men's Semi-Finals, Women's Finals, and Men's Finals live in theaters across the world. It's your chance to get pretend close to Rafa's biceps, the sweet blades o'…