In his biography, Walter Isaacson portrays the late Steve Jobs as the primary inspiration and promoter of the legendary Think Different campaign. Not true, says Rob Siltanen, CEO of the Siltanen & Partners agency. Stiltanen claims he's the real mastermind of the campaign and has the evidence to prove it. Check out…
I made this on a Mac.
Rather than writing his obituary , I thought it would be better to pay tribute to Steve Jobs by stealing one of his ideas. That's why I made this last Think Different video, in memoriam.
Here's one rumor I really want to see happening: Apple's Think Different campaign may be coming back. At least, according to a December 8 trademark application, and the whispering coming from TBWA\Chiat\Day, Apple's advertising agency.