Best Buy's Gift Card is a Tiny Audio Speaker

Who is the consultant that told all of the big boxers that it would be a good idea to turn this year's holiday gift cards into some sort of tangible object? They are raking it in right now. First Target made this year's gift cards into digital cameras » 11/11/08 11:15am 11/11/08 11:15am, and now Best Buy's are a cheap-o speaker with a 3.5mm jack to…