Do You Notice the Logo or the Name of These Brands?

Combining two logos into one brand can be a little inelegant, a bit awkward and most definitely forced, like making a sumo wrestler take trapeze classes. Just look at these mash up logos created by Tommaso Guerra, I don't know what I'm seeing anymore! What matters more in a brand, the name of the company or its former… » 5/08/12 2:20pm 5/08/12 2:20pm