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frigg
07/30/09

In reply to No, Apple Still Isn't Going to CES
Apple could easily put up a small trade show table at CES with brochures about its products, and a few bowls of free key chains and CD openers with the Apple logo on them. It’d be a great way for Apple to reach out to its customers, and a great way for customers to get excited about Apple. That’s PR 101, folks. Honestly, sometimes I wonder if Apple still thinks it’s operating out of a garage!
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jimmyg
07/30/09

@frigg: CES is a trade show, not a consumer event. While a large part of exhibiting there is to grab the press' attention, it's primarily a place for companies to sell their wares to retailers, which the company seems to have no trouble doing, at least in the case of iPods, without the expense of exhibiting, which all told is pretty costly.

Apple does a better job introducing new products on its own, and one of the reasons it's dumped MacWorld as a venue for that is likely the timing--it's more or less concurrent with CES, and its announcements can get lost in the clutter.

Otherwise, early January is a GREAT time to introduce new products to consumers, as they're already in a post-holiday spending mood (which is why we all get so many direct-mail pitches in January) and there's little in the way of Earth-shattering news to detract from the buzz of some new gizmos.
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frigg
07/30/09

@jimmyg&vroomtrap: Yeeeeeup. I was just funnin, imagining a crappy tradeshow table with product brochures, logo keychains and CD openers... what could be less Apple than that?! :P
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PurpleMonkeyDishwasher:
07/30/09

In reply to No, Apple Still Isn't Going to CES
Just check the CES website, Apple is not on the exhibitors list.

I think I'm starting to dislike Apple just based on the amount of news coverage they get.
In other news, Steve Ballmer (MS) and Paul Otellini (Intel) will be keynote speakers.
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Edited by PurpleMonkeyDishwasher: at 07/30/09 9:44 AM

OMG! Ponies!
07/30/09

In reply to No, Apple Still Isn't Going to CES

It's summer and it's time for me to bust-out my flip-flops.

If Apple goes to CES, please TV-B-Gone them from here to the end of time. And if they've locked it down, bust up their shit with a sledgehammer. Apple needs to learn to stop doing evil.

Have at them. I want to see buchanan hulk out and go berserk on their booth.
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TheSonOfKrypton
07/30/09

@OMG! Ponies!: Word.
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Jrsy Devil's Advocate®
01/09/09

In reply to Apple Going to CES Next Year, Source Says
Before the keynote they'll most likely have a beautiful, heart-wrenching tribute to their late co-founder...
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Curves
01/09/09

In reply to Apple Going to CES Next Year, Source Says
It makes a lot of business sense to do CES. It costs a lot to do these trade shows and CES has a longer history and a larger attendance. It shows marketing guts on Apples part too; if they are indeed the better technology, put them on the same stage as everyone else and let the consumer decide Apples to Oranges.
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Jrsy Devil's Advocate®
01/09/09

@Curves: " put them on the same stage as everyone else and let the consumer decide Apples to Oranges."

You mean Apples to PC's...
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frigg
01/09/09

In reply to Apple Going to CES Next Year, Source Says
If they just do CES, it doesn't put the pressure on them to release the kind of groundbreaking products expected of them at their own tradeshow. They can do that on their own timetable, and then use CES to pay lip service to lesser updates on one level, while defending their major products against competitors on another. If other companies are going to be introducing iPhone killers, they can have tables of iPhones and highly trained Jedi iPhone sales reps on hand to do battle.
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OMG! Ponies!
01/09/09

In reply to Apple Going to CES Next Year, Source Says
Jesus, haven't you learned anything from the whole APPLE RUMERZ BAD!! affair? Apple lies.
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ninjagin
01/09/09

@OMG! Ponies!: Cut him some slack, Ponies. At least he serves it up with BACON.

Mmmmmm. Bacon.
Mmmmmm. Bjork.
Mmmmmm.
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ripfire
01/09/09

@ninjagin: Pork! Pork pork pork... Bjork? Bjork! Bjork bjork bjork. Mork!
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moo083
01/09/09

In reply to Apple Going to CES Next Year, Source Says
Well, I would say that when they said trade shows were irrelevant (did THEY actually use those words?), I think partly they didn't want to spend that much money. Having a big CES booth is probably nothing compared to the cost of being the major player at Macworld. Sure, companies spend big at CES, but does it compare to BEING the event?
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Hello Mister Walrus
01/09/09

@moo083: It was just a BS reason they gave to avoid saying "Yeah, our new CEOs will not be as cool as Steve Jobs and MacWorld will blow in the future". If they though trade shows were irrelevant, why even bother going to CES?
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strider_mt2k
01/09/09

In reply to Apple Going to CES Next Year, Source Says
It kept ya talkin' didn't it?
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Costermonger
01/09/09

In reply to Apple Going to CES Next Year, Source Says
all you Mac loyalist {read: crazies), where is your company now!

I guess Apple figures that they finally have a product that people will want to buy without being blindly lead to it {like cult followers}. They've come a long way since the G4 cube {the exact same thing as last year except shittier and more expensive}.
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Kaiser-Machead
01/09/09

@Costermonger: Man, G4 Cube. I haven't seen an ad for those nigh on to 10+ years, mmmhmmmm, I reckon.
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Hello Mister Walrus
01/09/09

In reply to Apple Going to CES Next Year, Source Says
Even with all the great products that Apple made, half of MacWorld was about Steve Jobs. If there was a lesser keynote speaker, people would just wait for the news coverage.
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ZLevee
12/17/08

In reply to Will Trade Shows Survive?
E3 is back after the industry thought it didn't need it right?
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frigg
12/16/08

In reply to Will Trade Shows Survive?
The article makes good points about trade shows in general.

I still wish Apple would continue Macworld since it's not just another trade show. Discarding their yearly love-in is like giving into their inner Sony.
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Igor Dubinskiy
12/16/08

In reply to Will Trade Shows Survive?
gr tht sm trd shws mght b gng by-by, bt t wrt ths rtcl bcs f Mcwrld's cnclltn shws Gzmd's bs twrds ppl (nd tht's wtht mntnng th 10 sprt rtcls, sm f whch wr sntnc lng). pprntly, ppl sn't jst th b-ll-nd-ll f cmptrs, t's th b-ll-nd-ll f bsnss n gnrl.

ddn't fllw ths st whn th S nnncd tht t ws nr-crpplng 3, bt thnk tht wld hv bn th mmnt fr ths srt f rtcl, sng s 3 s (r ws) n f th mst wll-knwn cnvntns n th wrld (spclly th lctrncs ∓ ntrtnmnt wrld). Bt th fct tht nw 3 s lkly gng t xpnd bck t ts frmr lvls (r t lst smwht) ctlly prtty mch ngts ths rtcl.

t's ls wrth syng tht wth th lck f nythng wrthwhl t Mcwrld tht's nt cmng frm ppl, t's nt rlly trd shw. t's jst n xcs fr fncy prss vnt (whch ppl ds whnvr t wnts, nywy). t's nt tht thr ws nythng wrng wth ppl hvng trd shw. t's jst tht thy dn't nd n. n th thr hnd, shws lk 3, CS, tmtv trd shws, nd th lk llw smthng nt slly pssbl, whch s hvng prss vnts fr vry mjr cmpny n tht ndstry wthn ft f ch thr.

n sd nt, wnt t fr ll 2007 ∓ 2008. 2007 ws grt, nd thnk dd gd jb t fllng th gnt hl 3 md (nd fllng t wth cnsmrs, t tht). 2008 ws ls prtty gd, bt t lft m dsppntd s bsds fw thngs (lk th GW2 r) th mjr cmpns ddn't rlly g ll t (r vn shw p). mn, Nntnd's "stdm" fr SSBB trnmnts n 07 wr prtty dmn cl.
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Brian Lam
12/16/08

@Igor Dubinskiy: Yeah that was a good comment. except for the bias part. too bad I have to disemvowel you now. We stand by our preferences, as always.
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Fractal the Meek
12/16/08

In reply to Will Trade Shows Survive?
I have to echo admoseremic on this one, compare apples to apples. While there are some good points here on trends that may effect trade shows in general, we're talking about Apple-centric shows here. For most others it's a gathering of a somewhat diversified set of goods. Apple is the primary source for all things Apple, so if they decide to stop "going on tour" to shops motivated by enthusiasts, doesn't it stand to reason that the purpose of those particular shows are quickly deflated?

Contrast that to Chevy pulling out of an automotive trade show. That's a different market, and only Chevy would miss out while the show itself would hardly suffer.
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Fractal the Meek
12/16/08

@Fractal the Meek: Reading comprehension FTW, dummy.

Nice write up, Wilson.
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Wilson Rothman
12/16/08

@Fractal the Meek: Thanks!
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