Breweries Have Run Out of New Names (and Hop Puns) For Craft Beers 

Hoptimus Prime. Smooth Hoperator. Hoptical Illusion. If a brewer has the chance to make a hop pun (and odds are good, thanks to the hop boom), they'll make it. But NPR's The Salt says that the explosion of craft beer over the past decade has led to a legal problem: There are no new names left. »1/06/15 10:30am1/06/15 10:30am

Snapchat's Thinking About Getting Into the Mobile Payment Business

It looks like Snapchat, everybody's favorite disappearing message app, is getting ready to handle mobile payments. This week, the company filed two payments-related trademarks that seem to signal a shift in its business. But don't get any bright ideas about Snapchat the disappearing money app. There's probably a… »7/17/14 11:00am7/17/14 11:00am

10 tricks that famous movie directors use as their trademark

With some directors, you can immediately tell you're watching a movie they directed just by looking at a still frame without any context. There's a visual style they stamp on their films, a certain special effect they like, a narrative preference they utilize, basically, a trademark they have. WatchMojo came up with a… »7/10/14 9:47pm7/10/14 9:47pm