Even the Sound of Darth Vader Breathing Is Trademarked

Darth Vader's caped getup and face mask is spooky and all, but there's nothing like the grisly, mechanical sound of his breath. Which is why Lucasfilm keeps a close eye on who uses it—even going so far as to trademark 234 seconds of it with the US Patent and Trademark Office. » 10/06/14 10:49am 10/06/14 10:49am

Snapchat's Thinking About Getting Into the Mobile Payment Business

It looks like Snapchat, everybody's favorite disappearing message app, is getting ready to handle mobile payments. This week, the company filed two payments-related trademarks that seem to signal a shift in its business. But don't get any bright ideas about Snapchat the disappearing money app. There's probably a… » 7/17/14 11:00am 7/17/14 11:00am

10 tricks that famous movie directors use as their trademark

With some directors, you can immediately tell you're watching a movie they directed just by looking at a still frame without any context. There's a visual style they stamp on their films, a certain special effect they like, a narrative preference they utilize, basically, a trademark they have. WatchMojo came up with a… » 7/10/14 9:47pm 7/10/14 9:47pm