Where the Toys Come From: Inside Hasbro’s Model Workshop

Designing toys takes sketching and planning and imagining, sure. But what's even more impressive is the actual making—still a much more industrial and craftsmanlike process than you'd imagine. It requires, essentially, a whole factory condensed into a few rooms of Hasbro's headquarters outside of Providence, Rhode… » 4/22/13 1:06pm 4/22/13 1:06pm

Autobots Assembled: How Transformers Come to Life

Transformers. There's maybe no more iconic toy, especially if you're a child of the 80s and 90s. And while the memories of making them shapeshift are indelible, the process of actually building one from scratch is far more involved (or exactly as involved, if you spent your entire childhood dreaming of this) as you'd… » 4/18/13 1:00pm 4/18/13 1:00pm

You Can Decide What the Next Official Transformer Looks Like

Have you seen our peek into how Transformers are brought to the world? Well, that's one way that the design process happens. The other way is a new poll Hasbro's got, which lets fans decide everything about the new toy. Autobot or Decepticon, what its vehicle mode looks like, or if he's a jerk robot who everyone hates… » 4/18/13 12:59pm 4/18/13 12:59pm