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Where the Toys Come From: Inside Hasbro’s Model Workshop

Designing toys takes sketching and planning and imagining, sure. But what's even more impressive is the actual making—still a much more industrial and craftsmanlike process than you'd imagine. It requires, essentially, a whole factory condensed into a few rooms of Hasbro's headquarters outside of Providence, Rhode… »4/22/13 1:06pm4/22/13 1:06pm

You Can Decide What the Next Official Transformer Looks Like

Have you seen our peek into how Transformers are brought to the world? Well, that's one way that the design process happens. The other way is a new poll Hasbro's got, which lets fans decide everything about the new toy. Autobot or Decepticon, what its vehicle mode looks like, or if he's a jerk robot who everyone hates… »4/18/13 12:59pm4/18/13 12:59pm