Gizmodo's Transformers Trip:How They're Made,Where They Come From

Recently, Gizmodo had a chance to go out to the Transformers HQ at Hasbro's home office outside of Providence, Rhode Island. We got to see how the classic toys are designed from the ground up, as well as the workshop where early prototypes for all of Hasbro's toys are put together. It was a pretty great time. » 4/29/13 1:52pm 4/29/13 1:52pm

Michael Bay Is Why Transformers Got So Complicated

Have you tried to put together a Transformer lately? Without an instruction booklet, you stand a better chance of dismantling a nuclear warhead than making Optimus look like Prime, instead of a 16-wheeler with a robot head for a butt. That wasn't always the case. » 4/26/13 12:00pm 4/26/13 12:00pm

Here's a Skinless, Laughing Elmo to Terrify You Forever

We took a trip to Hasbro's toy factory, which you can read about here, but there the most indelible image we came away with was this animatronic Elmo, without his plush skin, laughing us into a shallow grave. » 4/22/13 1:47pm 4/22/13 1:47pm

Where the Toys Come From: Inside Hasbro’s Model Workshop

Designing toys takes sketching and planning and imagining, sure. But what's even more impressive is the actual making—still a much more industrial and craftsmanlike process than you'd imagine. It requires, essentially, a whole factory condensed into a few rooms of Hasbro's headquarters outside of Providence, Rhode… » 4/22/13 1:06pm 4/22/13 1:06pm

Autobots Assembled: How Transformers Come to Life

Transformers. There's maybe no more iconic toy, especially if you're a child of the 80s and 90s. And while the memories of making them shapeshift are indelible, the process of actually building one from scratch is far more involved (or exactly as involved, if you spent your entire childhood dreaming of this) as you'd… » 4/18/13 1:00pm 4/18/13 1:00pm

You Can Decide What the Next Official Transformer Looks Like

Have you seen our peek into how Transformers are brought to the world? Well, that's one way that the design process happens. The other way is a new poll Hasbro's got, which lets fans decide everything about the new toy. Autobot or Decepticon, what its vehicle mode looks like, or if he's a jerk robot who everyone hates… » 4/18/13 12:59pm 4/18/13 12:59pm