<![CDATA[Gizmodo: trends]]> http://tags.gizmodo.com/assets/base/img/thumbs140x140/gizmodo.com.png <![CDATA[Gizmodo: trends]]> http://gizmodo.com/tag/trends http://gizmodo.com/tag/trends <![CDATA[Tech Companies Are Getting Taller]]> The WSJ's glance at tech companies going more vertical mostly focuses on Oracle's acquisition of Sun to produce both hardware and software, but it has other bits, like Apple purchasing chip designer PA Semi, that make it worth reading. [WSJ]

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<![CDATA[Acer Quietly Poised To Surpass Dell As Second-Largest PC Maker]]> Don't look now, but Acer—yes, that Acer—is on the verge of unseating Dell as the second-largest PC maker.

Acer's rise to the number two spot behind Hewlett-Packard was fueled in part by netbooks and other low-cost PC models, as well as what people in the biz call "vision" as it pertains to introducing new PC features months before the competition even knew consumers wanted them. The souring economy has helped too, notes the New York Times, as consumers were naturally inclined to reward PC companies that could sell them cheaper hardware.

Perhaps the biggest piece of the explosive growth puzzle, however, is Acer's relatively recent acquisition spree. The short list read, to me, like a laundry list of PCs that friends and I had owned in the early 1990s:

Over the last two years, it has acquired brands like eMachines, Gateway and Packard Bell. It pitches eMachines as its most affordable brand, while Acer-branded products cater to the mainstream. The Gateway moniker covers more expensive, flashier computers in the United States, while the Packard Bell brand serves the same purpose in Europe.

The four-front branding assault adds a thick layer of complexity to the company's ultimate goal of establishing a consistent image around the globe. But Mr. Lanci says PC makers must follow the lead of automobile companies and the likes of Procter & Gamble with a brand for every occasion now that consumers make up such a large part of the computer business.

These factors have combined to give Acer a sure shot at dethroning the mighty Dell as the No. 2 PC maker. That fact sat strangely with us at Gizmodo today, if only because of the scant anecdotal evidence we've associated with the brand: Neither Blam or I could name one person we know who owns an Acer computer.

Obviously someone is buying all these computers (and that comment isn't meant as a sleight against Acer at all), but who? You? [NYT]

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<![CDATA[Steampunk Going Mainstream?]]> Here, in our niche technological world, we'd already considered steampunk as a mainstream phenomenon. But according to the NY Times, it could be the next major trend for, you know, normal people.

Quaint to some eyes, or outright bizarre, steampunk fashion is compelling all the same. It is that rarity, a phenomenon with the potential to capture a wider audience, offering a genteel and disciplined alternative to both the slack look of hip-hop and the menacing spirit of goth.
As soon as we see the cast of The Hills applying lipstick via a 20lb brass doohickey while wearing heavy leather gloves to stave off burns, we'll know steampunk has reached its potential as a cultural phenomenon. Meanwhile, a vintage train conductor will rise from his grave to vomit. [NYTimes]]]>
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<![CDATA[CES Touchscreen Roundup]]> I don't know if you guys have heard, but buttons are totally out. Touchscreens? Totally in. Yeah, I know. I'm not psyched about it either. But let's see a sampling of some of the new devices you can expect to see touchscreen functionality forced into in 2008. Drumroll, please&#8230;

-RealEase Shogo Digital Picture Frame
-Asus R700 3D GPS Navigator
-iRiver Wing UMPC
-Sony Mylo 2
-Samsung SC-HMX20C HD Camcorder
-Sony NV-U83T GPS Navigator
-Logitech Harmony One IR Remote

So, sage readers: what devices have earned the right to have a touchscreen, and which ones are forcing it? Lay your judgment down in the comments.

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<![CDATA[Technosexuals: We're Heeeeeeeere!]]> As our khaki-wearing cousin Valleywag reported, the term "technosexual" is becoming replacing metrosexual, ruralsexual, and ludditesexual as the "sexual" term of the moment.

In this video from our local news channel, some guy named Ricky explains that being a technosexual is all about having the sexiest gear and setting up wireless routers for women. If this is all it takes, then this is the one "sexual" we're definitely suited for (the heteros only let us in begrudgingly).

Faaaaaabulous!

Technosexual - the new new buzz [TechieDiva]

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<![CDATA[Digital Picture Frames: By Kodak...and Everyone Else...and Their Mother]]> Kodak announced 4 new Easyshare digital picture frames at CES to be released in March this year.

I like their two WiFi versions, the EX1011 (10") and EX811 (8"). Both frames feature 128MB of internal memory, 800x480 LCD displays and photo streaming from a PC folder or their proprietary service. While most models fill their spec sheets with standards like memory card support and USB connectivity, these models can support MP3/MP4/mov/avi with audio playing out of their built-in speakers.

Look for them in March for $279 and $229.
Their non WiFi MP3 model runs $129. Video models start at $179.

But while I was impressed by Kodak's line, most of us at CES have noticed a trend:

Digital Picture Frames are everywhere.

Seriously. Kodak claimed that this is because of consumer demand, and then she quoted a study by (the CEA?) that I have since heard again from other manufacturers. 70% of consumers are on their 3rd digital camera purchase. 70% of these purchasers are women. Along with that, most digital photos never make it to any sort of viewable medium. To Kodak, the influx of digital frames is "natural progression". Philips supported the idea, adding that their product availability was very scarce over the holiday season.

I think that displays got cheap.

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