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Google's Logo Killed Serifs Because Serifs Had It Coming

Google debuted a serif-free logo today—the first real change to its logo since 1999. And although it’s much prettier than the 16-year-old wordmark, the company claimed it was more about functionality than looks: The Google logo has become more and more problematic throughout its existence, and it had everything to do… »9/01/15 6:15pmTuesday 6:15pm

Apple May Roll Out Its New Watch Typeface Across All Devices

In welcome news for those of us who couldn’t take another year squinting at that spindly, bad-for-screens typeface, 9 to 5 Mac is reporting that Apple will replace Helvetica Neue with its new San Francisco typeface for all operating systems. This is the font Apple designed in-house for the Watch—and if this is true,… »5/20/15 5:30pm5/20/15 5:30pm

Apple Debuted a Brand-New Custom Typeface With Its Watch

Something I was watching closely as the Apple Watch was revealed today: Which typeface would grace this shiny, tiny new device? Well, it's not Helvetica, the troublesome font that Apple recently adopted for its iOS and OS applications. It's a brand-new typeface that was designed for excellent readability—by Apple. »9/09/14 4:29pm9/09/14 4:29pm

Why the Same Three Typefaces Are Used In Almost Every Airport

Wayfinding signage is an invisible network draped upon our public places. And that network has to work especially hard in airports when we're lost, hungry, and exhausted. Especially when helping us navigate in jetlagged states using strange languages, good wayfinding means sticking to clear, legible typefaces. So… »6/12/14 4:20pm6/12/14 4:20pm

An Intricate Typeface Made Out of History's Greatest Inventions

When she was a design student, Khyati Trehan embarked on an ambitious project to highlight history's 26 most influential inventors with a unique alphabet. Remarkably, each letter of the special typeface is drawn with a world-changing invention while also name-checking the inventor. The letter "E," for instance, is… »5/12/14 3:25pm5/12/14 3:25pm

Thoughts for Your Penny: The One-Cent Piece Is Worth a Century of Type

Every few years, there are calls to retire the American penny (as cumbersome and too expensive to produce), and rebuttals to preserve it (for posterity and price stability). I don't know how or when this question will be answered. Personally, I would not miss the gobs of metal in my pockets, but I would miss the… »4/23/14 1:20pm4/23/14 1:20pm

My Type of Neighborhood: Mapping the Type Foundries of New York City

I love old type specimen books. Any foundry, any period, it doesn't matter. They will have me hypnotized. But I don't usually linger at the title pages. Who would, really? All the fun and exciting stuff comes after that: the impossibly small text faces, the spectacular display faces, all the sample uses variously… »4/10/14 12:40pm4/10/14 12:40pm

What Hoefler & Frere-Jones' Breakup Means for the Future of Type Design

Chances are you've looked at the work of Jonathan Hoefler and Tobias Frere-Jones at least one time today. The type designers are behind many of the world's most-loved fonts, like Gotham, made famous by Obama's 2008 campaign. But according to a nasty legal document making the rounds today, the duo has parted ways. »1/17/14 4:15pm1/17/14 4:15pm