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Why Sweden Commissioned Its Own Typeface

The idea of branding a place is a fairly new one, and the notion of place-based typefaces is even newer, with national and local governments from Qatar to Chattanooga commissioning their own fonts. The latest country to set its on typeface is Sweden—but it's also questioning whether a national font is a bit too… » 10/23/14 12:35pm 10/23/14 12:35pm

Apple Debuted a Brand-New Custom Typeface With Its Watch

Something I was watching closely as the Apple Watch was revealed today: Which typeface would grace this shiny, tiny new device? Well, it's not Helvetica, the troublesome font that Apple recently adopted for its iOS and OS applications. It's a brand-new typeface that was designed for excellent readability—by Apple. » 9/09/14 4:29pm 9/09/14 4:29pm