Google's Logo Killed Serifs Because Serifs Had It Coming

Google debuted a serif-free logo today—the first real change to its logo since 1999. And although it’s much prettier than the 16-year-old wordmark, the company claimed it was more about functionality than looks: The Google logo has become more and more problematic throughout its existence, and it had everything to do… »9/01/15 6:15pm9/01/15 6:15pm

Watching this guy recreate famous logos by hand is utterly relaxing

When I see British designer and calligraphist Seb Lester work I picture myself sitting quietly next to him just watching him do his job. I'm sure calligraphy is a very relaxing thing to do, this video—where he skillfully recreates famous logos by hand—proves that it's also a mesmerizing thing to watch. »4/01/15 12:49am4/01/15 12:49am

These Two Guys Want to Turn The Entire Planet Into a Typeface

Last we checked in with Benedikt Groß and Joey Lee, the designer and geographer had just finished counting the number of pools in LA (43,123). Now the duo hope to bring their somewhat-insane methodology to a similarly perplexing challenge: How do we find all the buildings on the planet that look like letters from the… »10/14/14 3:17pm10/14/14 3:17pm

Apple Debuted a Brand-New Custom Typeface With Its Watch

Something I was watching closely as the Apple Watch was revealed today: Which typeface would grace this shiny, tiny new device? Well, it's not Helvetica, the troublesome font that Apple recently adopted for its iOS and OS applications. It's a brand-new typeface that was designed for excellent readability—by Apple. »9/09/14 4:29pm9/09/14 4:29pm

Why the Same Three Typefaces Are Used In Almost Every Airport

Wayfinding signage is an invisible network draped upon our public places. And that network has to work especially hard in airports when we're lost, hungry, and exhausted. Especially when helping us navigate in jetlagged states using strange languages, good wayfinding means sticking to clear, legible typefaces. So… »6/12/14 4:20pm6/12/14 4:20pm