Words don't just convey a meaning, but a feeling as well. Pleasant words like "ice cream" make us feel happy, while unpleasant words like "toe jam" make us feel queasy. But there is a way to make people experience bad words as good, if only briefly.
Terrifying. Skydiving is already brown your pants scary when you're conscious. Imagine being unconscious while you're falling from 12,500 feet in the air. Think about all the horrible things that could happen. That's what happened to skydiver James Lee. Luckily, miraculously, thankfully, impossibly, he survived the…
Remember the naked lady in the ice cube that was supposed to sell us soda? How about all the pranks that Tyler Durden pulls in Fight Club? Both are equally fictional — and people have pretty much given up on trying to influence our subconscious minds via subliminal imagery.