When HTC announced the Grip last year, we were underwhelmed by the Taiwanese company’s first fitness foray. In fact, we didn’t even know who the damn thing was for. HTC instead pumped the brakes on the Grip’s release and teamed up with Under Armour. It was a wise decision.
Ever consider what keeps Iron Man from overheating inside his suit? Or protects Cap’s abs when he’s punched in the chest plate? We got an exclusive look at the specialized athletic undergarmets the actors wear — which sounds pervy, until you hear about all the tech that went into making these things.
Under Armour is about to release a new line of gear coated in a sheath of sturdy plastic, designed to provide support while also flexing with the shape of your movement. "Clutchfit," as the new tech is called, isn't aesthetics—it's science.
You might've heard about Under Armour's crazy new zipper that only requires one hand to zip. Though the futuristic magnetic clasp jigsaws nicely with the company's high-performance standards, the zipper was originally had more humble origins: helping a sick man lead an easier life.
As much as the Olympics are a test of humanity's physical capabilities, these days the events are also an opportunity for equipment makers to show off their latest technologies designed to enhance an athlete's performance. And it's fitting that Under Armour's new speedskating suit—which the company claims is the…
Under Armour's training clothing will soon come with a new ventilation design that the company claims will keep you cooler and more comfortable than any mesh has before. The design is so simple, it's hard to believe it wasn't done before.
Under Armour is making the bold claim that it's finally "fixed zippers." And while its innovative new Magzip feature probably isn't going to change the entire world, it's still a vast improvement to clothing technology that hasn't evolved in in almost 100 years. It's also voodoo magic.
Under Armour's Speedform is a new type of shoe that's not only not constructed in a shoe factory but is also inspired by women's brassieres. It doesn't have an insole and sort of feels like you're wearing a pair of socks. Except that those socks don't have any seams to irritate your feet and the heel cup is seamless.…
Dave Dombrow, Under Armour's senior creative director of footwear, is tucked away in a random conference room in Chelsea Piers. It's the second time we've spoken to each other but this time it's a little different. Dave isn't showing me what shoes the Baltimore-based sportswear company already has in the market. No,…
I know what you're thinking and no, this is not another sportswear company entering the wearable tech arena to cash in on all of you suckers. This is different, and that's a good thing.
Look, I know what you're thinking and I've been thinking the same thing, too. But Under Armour is going for something a bit different with the Armour39 performance monitor they've been teasing. What differentiates it from the crowded field of wearables is that it's a "performance" monitor, not an "activity monitor"…
Is it any surprise that another sportswear company is getting into the activity tracker game? Well, it shouldn't be. The latest, it appears, will be Under Armour when it launches what the company says will be a "first-of-its-kind performance monitoring system" on February 12 in New York.
Though they're not exactly like the Nike Air Mag—the glorious Back to the Future shoes—these Under Armour Charge BB Basketball Shoes are so comically high top that they feel like they're from the same future. I like it.
You know those workout shirts that keep you cool and dry? Like from Under Armour and Nike? These Sheex "performance" bedsheets are made out of the same material. And they're pretty much perfect for any type of activity you do in bed.
Can you describe yourself in a tweet? Under Armour is looking for summer digital media interns to be part of their 'Ultimate Intern Team' and in order to apply, you have to submit a 140-character cover letter and upload your resume to their Facebook page. Makes sense! If the interns' main focus is going to be digital…
For years, the NFL Combine has been vilified as a host for a series of workouts that don't accurately measure a football player's impact on the field. Now, one company has potentially changed that with an electronic shirt that tracks everything from heart rate to g force of acceleration.