The World's Fastest Speedskating Suit Has Lockheed Martin DNA

As much as the Olympics are a test of humanity's physical capabilities, these days the events are also an opportunity for equipment makers to show off their latest technologies designed to enhance an athlete's performance. And it's fitting that Under Armour's new speedskating suit—which the company claims is the… » 1/16/14 2:00pm 1/16/14 2:00pm

Speedform: Under Armour Has Built a Bra For Your Feet

Dave Dombrow, Under Armour's senior creative director of footwear, is tucked away in a random conference room in Chelsea Piers. It's the second time we've spoken to each other but this time it's a little different. Dave isn't showing me what shoes the Baltimore-based sportswear company already has in the market. No,… » 5/29/13 12:30pm 5/29/13 12:30pm

Under Armour's Performance Monitor Tracks What Actually Matters

Look, I know what you're thinking and I've been thinking the same thing, too. But Under Armour is going for something a bit different with the Armour39 performance monitor they've been teasing. What differentiates it from the crowded field of wearables is that it's a "performance" monitor, not an "activity monitor"… » 2/12/13 3:39pm 2/12/13 3:39pm

How to Apply for an Internship in 2011: Write a 140 Character Cover…

Can you describe yourself in a tweet? Under Armour is looking for summer digital media interns to be part of their 'Ultimate Intern Team' and in order to apply, you have to submit a 140-character cover letter and upload your resume to their Facebook page. Makes sense! If the interns' main focus is going to be digital… » 4/26/11 2:40am 4/26/11 2:40am