Under Armour's Suits May Actually Be Slowing U.S. Speedskaters Down

Heralded as "the world's fastest speed skating suit," Under Armour's all-in-one was hoped to give U.S. athletes the edge in Sochi. Now, though, it appears it could in fact be slowing them down. » 2/14/14 5:45am 2/14/14 5:45am

How the Jacket Zipper Was Perfected After 100 Years

You might've heard about Under Armour's crazy new zipper that only requires one hand to zip. Though the futuristic magnetic clasp jigsaws nicely with the company's high-performance standards, the zipper was originally had more humble origins: helping a sick man lead an easier life. » 2/10/14 11:00am 2/10/14 11:00am

The World's Fastest Speedskating Suit Has Lockheed Martin DNA

As much as the Olympics are a test of humanity's physical capabilities, these days the events are also an opportunity for equipment makers to show off their latest technologies designed to enhance an athlete's performance. And it's fitting that Under Armour's new speedskating suit—which the company claims is the… » 1/16/14 2:00pm 1/16/14 2:00pm

Inside Under Armour's Bra Shoe

Under Armour's Speedform is a new type of shoe that's not only not constructed in a shoe factory but is also inspired by women's brassieres. It doesn't have an insole and sort of feels like you're wearing a pair of socks. Except that those socks don't have any seams to irritate your feet and the heel cup is seamless.… » 6/24/13 11:43am 6/24/13 11:43am

Speedform: Under Armour Has Built a Bra For Your Feet

Dave Dombrow, Under Armour's senior creative director of footwear, is tucked away in a random conference room in Chelsea Piers. It's the second time we've spoken to each other but this time it's a little different. Dave isn't showing me what shoes the Baltimore-based sportswear company already has in the market. No,… » 5/29/13 12:30pm 5/29/13 12:30pm

Under Armour's Performance Monitor Tracks What Actually Matters

Look, I know what you're thinking and I've been thinking the same thing, too. But Under Armour is going for something a bit different with the Armour39 performance monitor they've been teasing. What differentiates it from the crowded field of wearables is that it's a "performance" monitor, not an "activity monitor" like… » 2/12/13 3:39pm 2/12/13 3:39pm

Under Armour Finally Releasing Its Performance Monitor Later This Month

Is it any surprise that another sportswear company is getting into the activity tracker game? Well, it shouldn't be. The latest, it appears, will be Under Armour when it launches what the company says will be a "first-of-its-kind performance monitoring system" on February 12 in New York. » 2/01/13 3:17pm 2/01/13 3:17pm

These High Top Under Armour Charge Shoes Look Like They're from the…

Though they're not exactly like the Nike Air Mag—the glorious Back to the Future shoes—these Under Armour Charge BB Basketball Shoes are so comically high top that they feel like they're from the same future. I like it. » 10/19/12 9:20pm 10/19/12 9:20pm

How to Apply for an Internship in 2011: Write a 140 Character Cover…

Can you describe yourself in a tweet? Under Armour is looking for summer digital media interns to be part of their 'Ultimate Intern Team' and in order to apply, you have to submit a 140-character cover letter and upload your resume to their Facebook page. Makes sense! If the interns' main focus is going to be digital… » 4/26/11 2:40am 4/26/11 2:40am