You won't see the word "router" or Linksys anywhere on the box for Cisco's Valet. No, "it's the simple way to create your own wireless hotspot." It's the router for everybody else. That's the idea, anyway.
Volkswagen is onto something great with this concept demo. You just step out of this car and it parks itself. Great, now they just need to iron out those details about detecting obstacles like lil' ol' grannies crossing parking lots.