The idea seems like a good one from a decade ago: A cordless (not cellular but VOIP) phone with a little computer screen in its base from which you could order pizza, send messages to Verizon mobile phones and (eventually) program your Verizon DVR. It required the rarest of customer: An early adopter with cellular, landline and TV all from Verizon, who wanted no part of ever switching to a different carrier for any variation of service or handset, and who didn't mind organizing their life solely around Verizon-branded apps, including proprietary picture-mail, calendar and VZNavigator.

Our own Matt Buchanan, who I happen to know tried very hard to say something nice, in the end dismissed its hardware as "shitty," its timing as "unfortunate," its content as "useless" and its OS as "not particularly a joy."

So what went wrong? "Probably a failure of marketing and pricing," said Zatz. "Requiring the Hub to be purchased solely via Verizon Wireless at $200 plus $35/month with a two year contract is pretty steep barrier to entry when introducing a new product category to the mainstream." You mean a shitty, anachronistic new product category, don't you Dave? [ZatzNotFunny]

The Hub is a landline slayer launched in a wireless world, where the landline is almost dead. It's a fertile garden behind a red-painted wall—red 'cause it's Verizon, har har—found when most people are trying to break down those walls. It's a Verizon Wireless VoIP phone coming about at a time when AT&T is killing their VoIP service entirely. It's the phone we imagined before the iPhone, tethered to our home broadband connection for instant-pizza-ordering awesomeness. In other words, it's a lot of interesting things, appearing in the wrong place and at the wrong time.

That's not to say it's bad. It's just unfortunate. The Hub makes sense in a very specific context: If you're a lock, stock and barrel Verizon customer, from wireless to TV to internet to, obviously, landline phone service. That's where the "Hub" name comes in—it brings a bunch of different Verizon services together in one spot: You can monitor cellphone locations using Verizon's Chaperone, send maps and directions from the Hub to phones running VZ Navigator, and manage a central calendar that your entire family's phones sync to. Eventually, you'll be able to do more, like manage your Verizon FiOS TV DVR. While a minor point, in a sense it's a very sore point with the Hub, since you can already do that from many Verizon cellphones this very second. Why do I need a Hub again?

The garden walls reach their greatest heights when you try to text or picture message to a non-Verizon phone—you can't. The calendar isn't open, using a standard like CalDAV for easy export—it's squarely in Verizonland. A surprising amount of managing the Hub actually takes place on Verizon's website, like uploading contacts (via CSV files) and photos. Thankfully, the Hub's pages are better designed than the rest of Verizon's website—there's legit eye candy in the photo gallery, for instance. And nearly anything you can do on the Hub itself, you can do from the website remotely, like manage voicemail or check your call history. But it's odd you can't do something very simple like upload photos via the Hub's USB port.

It doesn't really matter if there are walls around the garden if you're never tempted to leave. Unfortunately, the Hub isn't enough of an attraction. Pretty much anything you can do on it—buy movie tickets, send text messages, check traffic or watch videos, you can do faster or better on your computer or cellphone. The virtually useless selection of VCAST videos make the average YouTube video feel like HD in comparison, and the "traffic report" isn't a map with live traffic info, but a canned audio briefing from Traffic.com that you have to sit through an ad to hear.

The Linux OS itself isn't particularly a joy. God knows, Verizon's committed some horrible user interface atrocities over the last few years, but at least the Hub's is alright—usable, not mind-blowing. I wish it moved faster. The keyboard is annoying to type on, but it'll get better in the next software update, which adjusts the spacing and adds pop-up letters. A persistent set of buttons on the left gives you constant, instant access to the two main menus: The phone and the uh, menu, where you get to your apps. In the top right corner is the home button, which takes you to the desktop, where your widgets, like for weather, time, voicemail, etc. hang out. Applications tend to have a two-pane layout that's framed by buttons on three sides, which doesn't sound like a problem, but it becomes one since the touchscreen is not so responsive around the edges. I've accidentally called two people at 3 in the morning while trying to press the menu button. Not cool.

Actually, that's one of my more concrete frustrations with this phone: The hardware feels cheap and shitty. The handset, which costs $80 a pop, is a plastic piece of garbage with a shoddy build quality and terrible screen. (It doesn't help that you can't do much from the handset either, like send text messages.) The touchscreen isn't as responsive as it should be, and it distorts with even the slightest bit of pressure, adding to the whole crappy feeling. A screen designed to be touched shouldn't freak out when you touch it. The speakers really harsh, crappy and tinny too. I couldn't stand using it for loudspeaker calls.

There are a few bright points. While the directory isn't as precise as say, MenuPages, it is fairly painless to find a nearby pizza place and call them in a single stroke. The synergistic—I know, that word provokes a gag reflex—stuff works well. Directions quickly went to the Samsung Sway test phone I got with it, which promptly fired up VZ Navigator and pointed to wherever I pointed it. (Too bad VZ Navigator is slow and sucky, but that's somewhat besides the point.) And the call quality itself is pretty good—or at least I sounded "loud and clear" to the people I called.

The brightest light may end up being the proverbial light at the end of the tunnel—the promise that developers will be able to create their own apps for this thing in the future. The included ones, for the most part, just aren't that hot, and some of the newer ones in the pipeline are definitely more head-turning. But it's hard to see how this product can sustain itself long enough to engender a solid third-party developer community. More likely, it'll get slightly better, then go extinct.

It's pretty ballsy to charge $200 for a landline phone with $35/month VoIP service right now, one that does the same thing you can do on an iPhone or G1, but is tied to your desk. Which is a lot of the reason I like it. But it's just as ridiculous to ask that much for a phone that's built with subpar hardware and doesn't live up to its full potential in a world where it's already horribly outmoded. Time was up two years ago. [Verizon]

The Hub isn't going to be a single, one-off device—there's going to be a lot of different hardware running it—which alone makes the proposition much more interesting, since platforms by definition are extensible, flexible and more likely to benefit from active development. In other words, it can and will get better over time.

Today I saw the software update that's coming in a few weeks, as well as builds further out in the future running on prototype hardware, which introduces among other things, a WebKit browser (same as Safari, Chrome, Palm Pre, etc.) a real email client, and a Twitter app. The big thing is that, like every other phone OS it seems, it's getting an App Market or "Widgets Bazaar," where you can—duh—download apps to your Hub. For now, every widget will come from Verizon, like a Flickr screensaver app or a pretty swell Rhapsody app that lets you stream music. But! The Hub is built on Linux and will eventually be opened up for anybody to develop for, which is obviously when it'll be able to reach its full potential. It kind of reminds me of Chumby, except it's a full-fledged VOIP phone too. Unfortunately, they don't have a timeline on when that's happening.

There's also no exact timeline for the new hardware either—which you can see here as OpenPeak's OpenFrame and OpenFrame 2—though a "new release of some kind every few months" is what they're aiming for. The new Hub hardware corrects a lot of the first-gen's problems: Namely, it's got a capacitive touchscreen (the kind that the iPhone, G1 and Storm have) meaning it'll be a much better—maybe even multitouch—experience. It's also just way sexier: The excess fat has been trimmed off, so one version is just like a glossy seven-inch upright touch tablet (OpenFrame), while another version has it floating on a speaker, more like a multimedia hub (OpenFrame 2). The new phone is more commensurate with the device too—glossy, ergonomic and with a nicer screen. Verizon's thinking about offering a range of different handsets—like these—with more capable premium models that can text message from the phone and cheaper basic ones.

Also down the road is more integration with other Verizon stuff, like FiOS. They're toying with a remote DVR app, for instance, which would be pushed just to people who have FiOS. With everything on a common Linux platform, the hope is that developers will be able to whip up a single app that'll run across everything Verizon—their FiOS boxes, phones and of course, the Hub.

If you're wondering what direction the phone companies are trying to roll in, this is pretty much it—AT&T is doing similar things with U-Verse and its mobile side—wrapping you in a giant, head-to-toe Snuggie of data supplied exclusively by them. [Verizon]

The challenge for it is twofold: Cellphones do all of these amazing things and go with us everywhere, and it literally costs as much as a cellphone. It's $199 after a $50 rebate and has a $35-a-month service fee with a two-year contract. Why the hell would you have both?

Descended from the ages old Verizon One, the Verizon Hub has actually been baking for a long time—Dave Zatz saw it in July 2007 and thought it was fantastic, with a "gorgeous display."

You hook it up to broadband and you can do all of the useful things you typically do with widgets: Traffic, weather, directions, easy pizza ordering and watch trailers for movies. One unique neato aspect is that you can instantly add contacts or calendar entries remotely, so if you wanna go to a strip club, you can schedule a late night "meeting" that your wife will see when she checks out the Hub. Plus, it has visual voicemail.

Sounds great, right? But, uh, how many of these five-years-too-late pieces of awesome do you think they'll actually sell?

FEBRUARY 1: VERIZON WIRELESS REIMAGINES THE HOME PHONE

Innovative Verizon Hub Helps Manage Busy Lives and Helps Users Stay Connected to Family and Community

BASKING RIDGE, N.J. – In a dynamic move sure to rattle devotees of plain old home phones, Verizon Wireless will introduce the new Verizon Hub on Feb. 1. Only Verizon Wireless can launch a new touch screen home phone system designed to replace old-style home phones with a souped-up home communications system, bridging wireline and wireless connectivity in one simple service, that runs on any broadband connection – whether supplied by Verizon FiOS Internet or DSL or any other high-speed service provider.

Families with active lifestyles and virtually anyone who wants to stay current and connected need a tool that helps manage their communications, contacts and calendars simply and smartly – all from one easy screen. The Verizon Hub is poised to help pave the way for people to stay in touch and up to date with the information they need to navigate their increasingly busy days and nights.

“The Verizon Hub reinvents the home phone system that’s been centered on your kitchen counter for years. We’re bringing huge new functionality to a common household device that will unlock its true potential. And in the process, Verizon Wireless is updating the tools busy families can use to manage their lives,” said Mike Lanman, vice president and chief marketing officer at Verizon Wireless. “The Verizon Hub is going to change the way you think about what you want and need your home phone to do. Whether you’re thinking about getting rid of your home phone or can’t live without it, now is the time to try out the Verizon Hub.”

The Verizon Hub uses your existing broadband connection, and it’s quick to get it up and running. It will work with any open broadband connection from virtually any broadband provider – telecommunications or cable – anywhere in the United States.

Out of the box, the Verizon Hub will have all the calling features users expect from the most advanced home phones, plus visual voicemail and robust contact list management. Verizon Wireless has also added exciting messaging options, including text message calendar alerts and audible turn-by-turn directions delivered to Verizon Wireless phones from the Verizon Hub – with just a few simple taps on the screen.

Information will be at a family’s fingertips, literally from an easy-to-navigate touch screen with clear icons on the Verizon Hub. Families will start and end their days with nuggets of customized information from the Verizon Hub:
· Check local traffic and weather in the morning before leaving the house
· Update your calendar and automatically receive a text when an appointment changes or as a reminder not to be late
· Get directions to the new site when the location for soccer practice is moved
· Find the number of the new pizza parlor to order a pie
· Preview the trailers from an upcoming movie that you might want to take the family to over the weekend, then purchase tickets using the Verizon Hub

Families on the go can access all the information and functionality of the Verizon Hub remotely from a companion Web site, even adding calendar entries for family members and inputting new contacts from the Web site. The home-based Verizon Hub is instantly updated.

Verizon Wireless customers who bring the Verizon Hub into their homes can connect to popular applications including VZ NavigatorSM and Chaperone®, as well as incorporate their wireless devices through text, picture and video messaging between wireless phones and the Verizon Hub. New and exciting V CAST content will also be available on the Verizon Hub, and when not in use, the Verizon Hub doubles as a digital picture frame displaying all of your favorite photos.

More details on the Verizon Hub, including pricing and service plans, will be available in the coming days. For more information on Verizon Wireless products and services, please visit www.verizonwireless.com.

About Verizon Wireless
Verizon Wireless operates the nation’s most reliable wireless voice and data network, serving 83.7 million customers. Headquartered in Basking Ridge, N.J., with 85,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

[Verizon]