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Google Acquires On2, Could Mean Big Things For Online Video

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MrYuk
08/05/09

In reply to Google Acquires On2, Could Mean Big Things For Online Video
How exactly would On2's technology give them more control?
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Nick
08/05/09

@MrYuk: much the same as the format wars, brother.
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Kaiser-Machead
08/05/09

@MrYuk: I'm wondering the same. It looks more like it'll simply improve the overall video quality of the videos posted rather than give Gootube a broader presence.
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anexanhume
08/05/09

@MrYuk: Youtube is hands-down the leader in online video. If youtube starts using new codecs, browsers must follow. If browsers are all supporting this new codec, other people will start to use it (assuming Google keeps it open, as is speculated).
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szrimaging
08/05/09

@anexanhume aka Flintheart Glomgold: The On2 Codec and Sorenstam Spark pretty much come with Flash. Not much needs to change on the users end. More to the question, does this mean Google will get some new kind of compression from On2, and that it will get pushed to Adobe to be included in the next Flash player release?
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anexanhume
08/05/09

@szrimaging: They claim their star codec, VP8, is 40% more efficient than H.264. So, we'll see.
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lladnar
08/05/09

@szrimaging: forget flash. Think HTML 5 video tags and a whole new youtube player.
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szrimaging
08/05/09

@lladnar: Well, seeing as how a universal adaptation of HTML5 is years away, I am still thinking Flash is going to be king. And the biggest problem with HTML5 is that there will be a bit of a free-for-all on implementing video. Especially if no one reads the specs on compression and just start pushing anything and everything out. There is no way browser manufacturers are going to include 50+ codecs in their browsers.
Besides that, knowing the IE team, only .wmv movies will work in IE. You know, just to annoy us.
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skierpage
08/06/09

@szrimaging: Especially if no one reads the specs on compression and just start pushing anything and everything out.
The spec for the video tag says nothing about compression, because Apple dug in against OGG/Theora for B.S. reasons, and open source browsers can't do patent-encumbered h264.
There is no way browser manufacturers are going to include 50+ codecs in their browsers.
Right, so in some ways it's no worse than the img tag, the spec doesn't say what format that uses either.
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