Senior Contributing Editors:
Jesus Diaz
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Mark Wilson, Reviews
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Contributing Editors:
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Adam Frucci | Twitter
Sean Fallon | Twitter
Jack Loftus | Twitter
John Herrman | Twitter
Dan Nosowitz
Chris Mascari
Danny Allen | Twitter
Rosa Golijan | Twitter
Chris Jacob
I'll say it again, the biggest problem with the Droid and Android in general is that you can't explain what it does in a sentence. However misleading the statement, "it just works" or "there's an app for that" both let you know right away what they do and why you want it.
If we were talking about a movie I'd wanna check out the Droid. If I didn't read Gizmodo I'd say, "hey that's cool" and buy an iPhone because I'd be sure there's an app for that.
iDon't like the ad at all. Nicely done from a production / emotional standpoint, but it tells you nothing concrete about the product that any intelligent buyer would want to know. It highlights what I hate about most iPhone vs. other phone comparisons. Everyone wants to answer that question with their favorite soundbite and be done with it. No, you really need to look at the details and decide what's best for you.
At least Apple's ads focus on important things like the ease of the UI, examples of what some of the best apps do, music and movies, etc. Maybe Verizon should just focus on what the Droid actually DOES, since that seems to be their tagline.
I think the complicated smartphone is hitting their target market exactly. Here's why:
The biggest complaint (well, one of the big complaints) of the iphone was it's "training wheels." The iphone was great in that it opened up a completely new market- the tech crowd. Now the tech crowd wants more in their phone and the iphone doesn't do enough. The whole idea of complicity and feature-rich hardware/software is speaking directly to the people who bought the first million iphones. This is their step up. The first-time-smartphone-buying crowd isn't the market Driod is going for.
Just to be clear, this isn't a "shit all over iphone" comment. I'm just responding to the post above.
It's an interesting campaign, but for those who know both phones it's kinda ridiculous.
But, this is obviously not for the knowledgeable user, so not bad at all.
What they are trying to do is no different from what Apple did for the iPhone though. Giving it a concept, an image that might become attached to it.
My girlfriend recently got an iPhone and I'm going to get a Droid as soon as my contract will let me. She left Verizon to get the iPhone and I'm staying with them.
I'll admit, her iPhone is pretty cool, but I keep telling her that my Droid will be even cooler when I get it (which I mostly do to annoy her, but it might be true), yet she won't believe me...
That's a pretty manly commercial. It seems to me they are going with the macho approach and that the iPhone is for girls or something. It had some cool shots in it, though, but jeez, they're cell phones and if people buy one because of the ad and not for how it works then they deserve to get stuck with it.
"the Droid commercials may be going too far in the opposite direction with the whole DROID SMASH aesthetic. But that's just me, and, well, I bought one anyway—what do you guys think?"
After Selling consumer electronics for a year I agree. People won't buy camera's with more than 3 buttons on them because it scares them. They like the little click wheels and that's about it.
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If we were talking about a movie I'd wanna check out the Droid. If I didn't read Gizmodo I'd say, "hey that's cool" and buy an iPhone because I'd be sure there's an app for that.
12/04/09
At least Apple's ads focus on important things like the ease of the UI, examples of what some of the best apps do, music and movies, etc. Maybe Verizon should just focus on what the Droid actually DOES, since that seems to be their tagline.
12/04/09
Better than the puppet videos from last week.
After posting the "furniture" article Adam Frucci finds Google's threats to be hollow.
12/04/09
12/04/09
The biggest complaint (well, one of the big complaints) of the iphone was it's "training wheels." The iphone was great in that it opened up a completely new market- the tech crowd. Now the tech crowd wants more in their phone and the iphone doesn't do enough. The whole idea of complicity and feature-rich hardware/software is speaking directly to the people who bought the first million iphones. This is their step up. The first-time-smartphone-buying crowd isn't the market Driod is going for.
Just to be clear, this isn't a "shit all over iphone" comment. I'm just responding to the post above.
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But, this is obviously not for the knowledgeable user, so not bad at all.
What they are trying to do is no different from what Apple did for the iPhone though. Giving it a concept, an image that might become attached to it.
12/04/09
I'll admit, her iPhone is pretty cool, but I keep telling her that my Droid will be even cooler when I get it (which I mostly do to annoy her, but it might be true), yet she won't believe me...
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-Hi, I'm a iPhone!
-I'm a Droid
-sigh-
Here we go again.
12/04/09
After Selling consumer electronics for a year I agree. People won't buy camera's with more than 3 buttons on them because it scares them. They like the little click wheels and that's about it.