Chrysler's Using Oculus Rift To Put You Inside a Car As It's Built

It seems a test drive just isn't enough to sell customers on a new car these days. So to help promote the new Chrysler 200, the automaker partnered with Wieden+Kennedy Portland, Stopp, and MPC Creative to produce an Oculus Rift virtual reality experience that gives buyers not only a tour of the car, but the process of… » 11/25/14 9:35am Yesterday 9:35am

Apple Gets Serious About Virtual Reality With a New Job Posting

It's not exactly a secret that Apple is interested in augmented and virtual reality, as ambitious patent filings like the one above from last year would show. But where patent ideas are much more likely to die on the vine than anything else, a new Apple job listing provides more solid evidence of the company's VR… » 11/24/14 4:32pm Monday 4:32pm

How Magic Leap Is Secretly Creating a New Alternate Reality

Don't you hate it when someone claims to have a magical new technology, but won't tell you how it works? When I saw that a super stealthy startup called Magic Leap had raised $542 million to make animals appear out of thin air, I resolved to find out exactly what was going on. Here's what I found. » 11/19/14 2:40pm 11/19/14 2:40pm

This Dude Wants To Wear Oculus for a Month and Live As Someone Else

Virtual reality is used to transport us to other worlds, but usually just for a short burst here and there. One British artist is prepared to do it for much, much longer. Mark Farid wants to live in a gallery wearing a VR headset and noise-canceling headphones for 28 days, streaming another person's daily experiences. » 11/18/14 3:14pm 11/18/14 3:14pm

So Far the Future of Virtual Reality Is Just Lame Ads

Since the 1980s, we've been dreaming about the resplendent future of virtual reality; one day, headgear like the Oculus Rift will be used to pour immersive entertainment into our brains. No part of this dream includes corporate sponsors shellacking our vision with brand messages. But now that the technology is on the… » 10/24/14 1:06pm 10/24/14 1:06pm

Inside The Galaxy Note 4's Virtual Reality Ambitions

The Samsung Galaxy Note 4 is now the best big phone you can buy, but it's also something more. It's the first smartphone designed with virtual reality in mind — just slot it into the Gear VR headset and a whole new world opens up. I say "the first" because I learned something intriguing at Oculus Connect last month:… » 10/15/14 7:15pm 10/15/14 7:15pm

This Gross Oculus Rift Game Lets Players Spy Up a Virtual Teen's Skirt

The Oculus Rift is an amazing virtual reality device and we can use it to pretend to be anywhere. We can simulate soaring through the clouds! The Rift can help you live inside your wildest dreams... and apparently that includes staring at a schoolgirl like a lecherous creep while her skirt lifts up in the wind. » 10/05/14 9:00am 10/05/14 9:00am