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The Insane Hardware Driving the World's Biggest LED Billboard
In a dusty supply closet at 1 Times Square, a computer terminal hooked up to hordes of ethernet servers, RAID arrays and monitors humbly runs the largest LED sign in the world. The sign, a 3-sided, 17,000-square-foot Goliath, debuted last night at the opening of a Walgreens in New York City. Today, I got to see what makes it tick. More »17,000 Square Foot LED Billboard Flipped On at 1 Times Square, Wraps Around Entire Building
When we first wrote about this comically huge Walgreens LED sign — the largest of its kind in the world — construction was just getting under way. That was May, and now they're done. D3 LED, the firm behind the sign, finally turned on this 17,000 square foot, 340ft tall, three-sided tribute to technical and commercial excess — and what timing! But before we start challenging the rationale behind displaying 300ft moving Tampax ads, it's worth looking at the extraordinary tech inside this thing. More »Walgreens Building Time Square's Largest Billboard
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