E3's biggest loser? It's Sony. They've been lagging behind for years overall, but to lose at hardware, their strongest suit? What a pity.
I had high hopes for PlayStation Move since its announcement. Having played around with various titles for about an hour today, I have to say: if Sony's technology is better, it isn't showing in its first-gen software.
After our We Miss Sony series ran, I got a call from Sony's head of corporate communications. "You made my weekend very busy," he said.
We love Sony. We really do. And we want them to get back in the game, because competition makes everyone better. Here's how they do it.
Sony's newest catchphrase, "make.believe," is a fitting reminder that Sony ads make no sense. Laptops take flight, PlayStations become monsters, and pitchmen state plainly that Sony TVs make you better at playing sports. Most of all—look! Play-doh bunnies!
To understand Sony, understand its founders, Masaru Ibuka and Akio Morita. Even though both are now gone, their executive dynasty and its haphazard, emotional governance established the model for the Sony of today—even as it holds Sony back.
More than anything, Sony's lost its spirit, spending too much time telling us it's the greatest electronics company in the world and not nearly enough showing us.
There are very few companies in the world whose names provoke not just recognition, but affection. Sony, whose products defined gadgetry in my youth, has lost its way. I want them back. I miss loving Sony.