Digital Inspiration points us toward both a webapp that spits out a goo.gl URL in one click, after pasting in a full URL first (don't forget the http:// bit, or you'll get an empty result). If that's a bit too much work for tossed-off links, and you're a Chrome user, you can install the goo.gl shortener extension and do your link shortening with a toolbar button.

The appeal of goo.gl-shortened links is their theoretical longevity, but, at the moment, they lack the statistics and tracking that makes the de facto standard, bit.ly, widely appealing. We'll see what improvements come along, but for now, you can grab Google's server re-direction benefits without having to keep their toolbar installed.

All you have to do (eventually, when the site's launched) is fill in details like brand preference, your budget and Measy will throw a bunch of questions about the product category at you. For TVs, you'll get questions about viewing angle, but for cameras, they'll ask about picture quality and whether or not you can record video.

It's a smart idea, and as long as the questions are thorough and the database of products is complete. On the other hand, we've answered quizzes before, and they told us we were more like Elliot from Scrubs, when we are clearly more like Turk. [Measy via Tech Crunch]

There's no such centralized interface for AT&T, so who knows how many they have. For a place that sells phones, they sure don't like to answer them all that promptly (in our experience). [Apple]

Faster syncing with Mac and PC. Changes you make to contacts and calendars on your Mac (Address Book and iCal) or PC (Microsoft Outlook) are now automatically pushed up to the cloud every time you make an update. Likewise, changes you make on me.com, iPhone, or iPod touch are automatically pushed to your Mac or PC. As a result, your contacts and calendars update faster across all your devices. To take advantage of faster syncing, be sure you're running Mac OS X Leopard 10.5.6 (Mac) or MobileMe Control Panel 1.3 (Windows).

After a lousy launch in 2008, Apple decided to avoid associating the word "push" with Mobile Me until they could get synchronization between computers and mobile devices (iPhones, iPod touch) down to acceptable times. Looks like it's close enough now to bring the term back.

Another new feature, iDisk file sharing, has been around since the 13th. Improved iPhone notification and syncing and better web app performance round out the improvements.

Dear MobileMe member:

Over the past few months, we have been working hard to make MobileMe the best service it can be. Here is a summary of the improvements and performance enhancements that have recently been completed.
Easy file sharing. iDisk now makes it even easier to share files that are too big to email. Simply select a file in the iDisk web app and click the Share File button to generate an email with a download link. You can also optionally add password protection and set an expiration date for the link. For more details, view this tutorial.

Faster syncing with Mac and PC. Changes you make to contacts and calendars on your Mac (Address Book and iCal) or PC (Microsoft Outlook) are now automatically pushed up to the cloud every time you make an update. Likewise, changes you make on me.com, iPhone, or iPod touch are automatically pushed to your Mac or PC. As a result, your contacts and calendars update faster across all your devices. To take advantage of faster syncing, be sure you're running Mac OS X Leopard 10.5.6 (Mac) or MobileMe Control Panel 1.3 (Windows).

Improved notifications and sync on iPhone. Reliability of new email notifications and syncing of contacts and calendar with MobileMe have both been improved. To get the best MobileMe experience on your iPhone or iPod touch, you should be running iPhone Software 2.2 or later.

Better web app performance. We have also improved the overall performance of the web apps at me.com including faster start time in Calendar and searching in Contacts. For more details, see this support article.
Remember, to take advantage of these improvements, your computers and devices must be running the latest software versions indicated above.

The iPhone takes control of these options remotely, which could be dangerous, but as it is only at concept stage, we are sure Delphi will work out the nooks in the system. Either way, we imagine this will give rise to a whole new motor sport; racing real cars with Wi-Fi connected iPhones—sweet. Make it happen, Delphi.

It's called RubMyClit, and it's a webapp (that means everyone can see it in Safari, not just people who hacked their phones) that grades you on how well you stimulate a JPG on the screen. You have to use two fingers to scroll the thing (one finger will just make the screen go nuts), and it looks like some sort of lousy Leisure Suit Larry knockoff. The crazy clowns over at Fleshbot actually made a video of themselves using it. Best iPhone app ever or worst iPhone app ever?

And to our five female readers who are still with us, here's a great tool you need to show your partner.

Rub My Clit

You get the standard Meebo IM networks you get on the desktop. You can even log in to the same Meebo account and use the same settings, including away messages and previous messages. Actually chatting is great as well, allowing you to keep the keyboard up while chatting, which is super convenient. They wanted to make this as light as possible, which means some features are stripped out (like adding contacts). But all the important ones you need to hold a conversation are there. [Meebo]

Left, the iPod Shuffle compared to matches and a solid gold vanity credit card. – Jason Chen

Product Site [Sizeasy via Lifehacker]