Ask Mom what she wants, to which Mom will reply, "Oh I dont need anything", (but give her something anyway). The BEST thing you can give Mom: write Mom a letter, telling her how much you care about her, what a good Mom she is, share some special memory, etc. Trust me, that stuff is pure motherhood GOLD.
And dont even think about Bullshitting Mom. She knows better.
Having written quite a number of press releases in my career (I've never, ever submitted to Giz - no plans to either), I should say that whoever wrote this should re-take some grammar and brevity writing classes. I can see somebody is comma and capitalization happy.
I understand that TV makers are in a bind these days, but this kind of pitching is really a stretch.
As a PR Person™ myself, I would like to apologise on behalf of this Michael Ingalls. The copy is not only cringeworthy but also has bad punctuation!
In case you're wondering what I'm talking about, it's in the third line. "...deserve the best LCD HDTVs, in the market today..." That comma is superfluous.
Just to play devil's advocate though, sometimes the angle of a press release is dictated by the client... We just write what they want to say. So maybe, just maybe, this whole "Give Mom what she wants" thing is really the fault of Westinghouse's marketing department.
@Dominic Leong: Yeah, but you can say what the client wants you to without sprinkling commas and unnecessary/grammatically-incorrect capitalization everywhere.
Could be worse: when I was very young (and thus still cute enough to pull it off), my dad had my brother and I give my mom a vacuum for Mother's Day. I shit you not.
I wish my mom would ask me for an Xbox360. So I can destroy her @ Street Fighter just like she used to destroy the meatloaf!. p.s. I really love the iTunes gift cards you got me for Xmas ,Mom
My Grandmother worked for Westinghouse making lightbulbs. That being said, sadly my mom's TV is A LOT bigger than mine, so I'd prolly go broke trying to top it.
@DTV-Compliant_GitEmSteveDave: Yeah, my parents are retired and have a lot larger TV than I do. It's kind of shameful sometimes.
Then again, I don't even HAVE an HD set yet. I just haven't managed to convince myself that it is truly worth the cash outlay when they're clearly evolving in quality so quickly these days.
I'm gonna post this both in a reply and in an original post:
I've got a Sammy 56" DLP LED (HLT 5687S) and love it, but I've warned everyone who drools over my TV when they come over about one caveat...viewing angle.
LCD's dominate when it comes to that. If your environment caters to only looking straight on (i.e. from a couch in front than you should consider a DLP (my 56" DLP LED was $1300 with a free ($350 normally) glass stand included) and yeah..it's real sexy.
Everyone who is gifted enough to visit my pad questions my budget, quickly followed by "what would you recommend if I were you?"
Friends/Family/Escorts are shocked when told the wild truth about what they're looking at. I have no affiliation with NBC, but
The more you know...*
* the less you don't know.
There are a few multiples to deal with....
1) Size (that's what she said aside)
2) I agree mostly with everything Matty B said above
02/17/09
02/17/09
And dont even think about Bullshitting Mom. She knows better.
02/17/09
I understand that TV makers are in a bind these days, but this kind of pitching is really a stretch.
02/17/09
02/17/09
02/17/09
In case you're wondering what I'm talking about, it's in the third line. "...deserve the best LCD HDTVs, in the market today..." That comma is superfluous.
Just to play devil's advocate though, sometimes the angle of a press release is dictated by the client... We just write what they want to say. So maybe, just maybe, this whole "Give Mom what she wants" thing is really the fault of Westinghouse's marketing department.
02/17/09
Accuracy
Brevity
Clarity
02/17/09
02/17/09
02/17/09
02/17/09
02/17/09
My childhood didn't even scar me for life.
02/17/09
p.s.
I really love the iTunes gift cards you got me for Xmas ,Mom
02/17/09
02/17/09
02/17/09
Cut us, do we not bleed?
02/17/09
02/17/09
Then again, I don't even HAVE an HD set yet. I just haven't managed to convince myself that it is truly worth the cash outlay when they're clearly evolving in quality so quickly these days.
02/17/09
She was awesome that way.
If she wanted something she read up on it and got the best one that she liked.
We all learned that from her, but personally I still have to play with the cheap stuff too just for fun!
12/27/08
12/13/08
12/12/08
I've got a Sammy 56" DLP LED (HLT 5687S) and love it, but I've warned everyone who drools over my TV when they come over about one caveat...viewing angle.
LCD's dominate when it comes to that. If your environment caters to only looking straight on (i.e. from a couch in front than you should consider a DLP (my 56" DLP LED was $1300 with a free ($350 normally) glass stand included) and yeah..it's real sexy.
Everyone who is gifted enough to visit my pad questions my budget, quickly followed by "what would you recommend if I were you?"
Friends/Family/Escorts are shocked when told the wild truth about what they're looking at. I have no affiliation with NBC, but
The more you know...*
* the less you don't know.
There are a few multiples to deal with....
1) Size (that's what she said aside)
2) I agree mostly with everything Matty B said above
12/12/08