"In less than two human generations, population sizes of vertebrate species have dropped by half." That's the startling conclusion offered by the World Wildlife Foundation, as they release their biennial "Living Planet Report." But what does that mean?
The rabble rousers at the World Wildlife Fund (they re-named fake wrestling!) have created a new, PDF-type file format called WWF. It's a file format that CANNOT be printed out. The idea: save as WWF, save a tree.
Using augmented reality, the WWF has designed a special shirt that mimics getting shot at. Hint: It doesn't feel good.
Earth Hour 2010 commences tonight, charging citizens and corporations alike to turn off their lights for an hour to raise climate change awareness. The real benefit, though, is that it lets you watch the cooler version of this light-sensing video.
Darth Vader is doing a little image-control by sponsoring WWF's Earth Hour. He even taped a little video confession about how he's not really a bad guy. So turn to the "dark side" and turn off the lights. Get it?
Those tofu-loving nutjobs over at the WWF (no, not that one) are planning another Earth Hour on Saturday night, where the world shuts off all their lights and electronics from 8-9 pm. We're supposed to think about ways to live more sustainably and fight global warming. Sounds great, right? WRONG.