The Fuji X-Pro1 was a hit. But at $1700 for the body alone, it was (and still is) bonkers expensive. The new X-E1 is Fuji's reaction to that. With a pared down body and new kit lens, Fuji could maintain its enthusiast appeal—and attract a broader market.
Remember the Fujifilm X-Pro 1? Remember its mirrorless, 16.3-megapixel APS-C sensor and range of XF lenses? Yep, well look closely at the X-E1, because it's virtually the same camera in a smaller package.
Images supposedly leaked to the rumors website Digicam Info reveal a gorgeous little camera labeled the X-E1. Is this a new retro shooter that will join Fuji's X100 and X-Pro1? We hope so, it looks very promising—like Fujifilm built the camera for a broader audience this time.