Sometimes a story or idea goes viral because it's too big to be ignored. But more often it's because a single human being passes it along to an audience that's either massive, highly influential, or both. There aren't too many people who can do that.
Everybody in this photo: Jared Cohen, US State Department; Dave Morin, Facebook; John Cusack; Dean Kamen; Bill Gates; Arianna Huffington; Michael Shermer, Skeptic Magazine; and (sorta) Xeni Jardin, BoingBoing. So, uh, you guys tell us what's going on here. [BoingBoing]
Well, today is officially the first day of our RIAA boycott. How do you all feel? Well rested? You eat a hearty breakfast? Good. In case you missed it, our Anti-RIAA Manifesto is a great place to read up on the facts of the issue and get prepped for the month ahead.