Forget Coolers and Store Your Beer In this Underground ElevatorAdam Clark Estes5/27/14 5:40pm332EditPromoteGo to permalinkBeer coolers are a pain in the ass. First of all, you have to find a bunch of ice. Then, you have to pour all the ice into the cooler. And that's just the pregame for a wet night full of melting ice. Thank God some zany Danes found a better way.