SONY DEBUTS LCD TELEVISION WITH 240HZ FRAME RATE
Also Introduces Super-Slim 40-inch LCD Monitor With a Depth of a Blu-ray Disc Jewel Case

DENVER, Sept. 3, 2008 (CEDIA Booth #600) – Sony continues to push the limits of display innovation and technology with today’s introduction of two new BRAVIA® flat-panel LCD high-definition televisions appealing to the hard-core home theater enthusiast and design-conscious consumer alike.
The BRAVIA KDL-52XBR7 LCD TV features 240Hz high frame rate technology, delivering exceptional motion detail in movies, sports and video games. Meanwhile, the BRAVIA KDL-52XBR7 LCD monitor features a revolutionary slim design measuring just 9.9mm, or about the thickness of a Compact Disc jewel case.
“Sony continually pushes performance and design innovation beyond any other television manufacturer,” said Jeff Goldstein, vice president of marketing for Sony Electronics’ Home Product Division. “From the top to the bottom of our TV line, Sony offers unmatched performance and design.”
The full HD 1080p 52-inch diagonal KDL-52XBR7 incorporates Sony’s new Motionflow™ 240Hz technology delivering an exceptionally crisp and detailed image with natural motion.
The Motionflow algorithm goes beyond traditional 120Hz technology by quadrupling the frame rate of conventional LCD TVs and interpolating three new frames, producing remarkably crisp and natural motion.
Other picture enhancements include Sony’s Advanced Contrast Enhancer (ACE), which helps deliver a dynamic contrast ratio of 80,000:1 and BRAVIA Engine™ 2, Sony’s digital video processor that enhances all incoming signals to match the TV’s 1080p resolution.
The model also is compatible with Sony’s BRAVIA Link modules providing the ability to seamlessly add new features. Optional expansion modules include the BRAVIA DVD Link, the BRAVIA Wireless link, the BRAVIA Input Link, which will ship later this year, and the currently available BRAVIA Internet Video Link.
The BRAVIA Internet Video Link module attaches to the back of a selection of Sony’s 2007 and 2008 BRAVIA LCD flat-panel television models. The service seamlessly streams on-demand entertainment including movies, TV programs, your favorite YouTube videos and a variety of other content not found on network or cable/satellite TV. The service connects to the Internet via your existing broadband Ethernet connection and streams content, much of which is avaialble at no additional charge Content is easily navigated with Sony’s Technical 2007 Emmy® award-winning Xross Media Bar (XMB)™ user interface.
Rounding out the feature set is Digital Media Port (DMP) compatibility, which provides access to video and music from portable media devices like compatible Walkman® and iPod® players and other DMP accessories, which are sold separately. The models also can display digital photos and play digital music using a creative multi-plane 3D graphics slideshows from USB devices, as well as access photos from your PC in another room using Digital Living Network Alliance® (DLNA)® compliant devices via your home network.
Sony’s new 3D Favorites Menu complements the XMB graphical user interface, which has also been enhanced with Sony-unique integration of TV Guide providing easy access and navigation of content and menus through colorful thumbnails and logically placed icons.
Inputs found on the KDL-52XBR7 include four 1080/60 24p HDMI™ connections (HDCP), two 1080/60p HD component inputs, a 1080/60p-capable PC input, and an Ethernet (RJ-45) port.
Sony is also introducing the 40-inch diagonal 1920 x 1080p KLV-40ZX1M flat panel LCD monitor. The revolutionary super-slim display measures just approximately 9.9mm deep – about the depth of a Blu-ray Disc jewel case – and weighs about 26 pounds.

The model features an edge-lit wide color gamut LED backlight delivering exceptional color reproduction and detailed contrast and Sony’s Motionflow 120 Hz technology for exceptional clarity and resolution when viewing film or video content with motion.
Other features include Sony’s BRAVIA Engine 2, a single HDMI input and compatibility with Sony’s BRAVIA Wireless Link allowing users to stream high-definition content wirelessly to the monitor from high-definition sources such as a set-top cable or satellite tuner or Blu-ray Disc™ player.
Other optional accessories include a flat-matching speaker bar with four full-range speakers and two tweeters and a wall-hugging bracket that completes the stunning package.
Both the BRAVIA KDL-52XBR7 and KLV-40ZX1M will ship this December. They will be offered at sonystyle.com and at Sony Style retail stores nationwide, as well as at authorized Sony dealers across the country.

The good: Ultra-smooth video action, with no apparent loss of quality and artifacts.

The bad: While the effect is great and obvious when compared side-by-side to the 100Hz alternative, I don't know if it's worth it. I may not care about this frame-per-second overload.

Bottom line: Good news for the obsessed with video ultra-smoothness and tech specs.

Best-ever Full HD motion clarity with the world’s first Motionflow 200Hz BRAVIA - the Z4500

Using sophisticated algorithms, the Motionflow 200Hz system employed by the Z4500 calculates three additional frames for every original, upping the frame rate from 50 to 200 per second. The result is smoothest and clearest motion reproduction to be achieved by an LCD TV. A complementary image enhancement technology called IB Reduction (Image Blur Reduction) boosts the sharpness of the final picture by improving the original, frame by frame, before it is processed by Motionflow 200Hz. Whether allowing you to see the detail of a panning shot exactly as the Director intended or viewing the ultimate in smooth motion clarity for sports like football, the 200Hz Motionflow BRAVIA sets new standards in image quality and enjoyment.

The underlying superiority of the BRAVIA Z4500’s picture is attributable to the centrepiece of BRAVIA quality: the BRAVIA Engine 2. This new version of the acclaimed Sony signal processor uses proprietary technology to improve every aspect of the image, frame by frame, in real time. BRAVIA Engine 2 is even better at reproducing realistic black, depicting objects with impressively lifelike depth and detail, removing blemishes or ‘noise’ from the picture, and delivering that trademark vibrant BRAVIA colour. Contrast is also essential to a quality picture, and a very high screen dynamic contrast ratio of 80,000:1 leverages the work of the BRAVIA Engine 2 to the full.

BRAVIA is a brand with its eyes firmly on the future, and it creates products that are ready to take advantage of emerging trends. This is why the BRAVIA Z4500 is DLNA™ Certified (Digital Living Network Alliance), allowing it to be seamlessly networked with other DLNA™ Certified devices within the home, such as VAIO® PCs and the Giga Juke™ music server. Once connected in this way the BRAVIA Z4500 can be used to enjoy digital pictures and music stored on a PC somewhere else in the house.